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Stephen Fuller (SNP)
Attended UHI Millennium Institute
Lives in Nairn Scotland


Stephen Fuller (SNP)

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How a More Focused Google+ Could Succeed

Surprisingly... very surprisingly... the infamous +The Verge (known in some Android circles as the pejorative 'iVerge'), has probably written the single best, most balanced piece yet on why the narrative of a more focused Google+ isn't necessarily PR spin, but could very well be what it needs to become a 'Top of Mind' network.

Being honest, and speaking as one very fond of Google+, and while I don't deny this network enjoys considerable 'reach' (integration across Google tends to guarantee that, or did at least), it lacks one thing most popular social networks enjoy: being top-of-mind.

Facebook: Friends and Family
Instagram: Pretty Pictures
Pinterest: Pretty Pictures of Stuff You Want
Twitter: Real Time

Google+ doesn't and never did have such a hook.  Forget being too much like Facebook: it wasn't enough of anything.  The Photos part was certainly vibrant, vibrant enough to be split off as its own app.  Hangouts is a great communication tool, and likewise great on its own.  So what is Google+?

Users like myself will tell you, it's the best place to follow great people for the great topics and content you love.  Unfortunately, it hasn't always been easy to explain to people how to find this.  Despite its obvious strengths, Google+ split the onboarding process between a futile attempt to get your friends and family joining up with you, and a supposedly interest-based following that really just lumped people known for some interests.  While the latter was an attempt of sorts, it suffers a basic problem: Chefs don't only post about Chef-ing.  Shared Circles could sometimes help people find  a good group to follow, but were more often used for spam.

While it is likely only a first step in the right direction, Google finally seems to be fully embracing its users love for what the platform is good at with Collections, interest-based collections of posts by users, which users can follow without following the person, or unfollow without unfollowing the person (so if I love your muscle car posts but hate your politics, I can follow the one but not the other... assuming you did them as Collections).

If Google+, over the next period, really focuses like a laser on its unique talents, they could very well find a niche which, while not likely to overthrow any other network, may be both sufficiently valuable in terms of data and perhaps even profitable for Google, which so far has struggled (in part due to the good reason of no advertising... whether that lasts or not) to monetize Google+.
One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old....
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Stephen Fuller (SNP)

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The World Press Photo Exhibition is on at The Scottish Parliament until 22/08 - entry is FREE. Find out more:
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Yi villagers hold a cattle market in a forest outside the town of Niuniuba, near Liangshan, in Sichuan. The Yi ethnic minority live largely by agriculture, livestock herding and hunting. There are around 7.5 million Yi in China, concentrated principally in Sichuan and Yunnan provinces. Yi-dorpelingen houden een veemarkt in een bos bij de stad Niuniuba, vlak bij Liangshan, in Sechuan, China. De etnische Yi-minderheid leeft voornamelijk van landb...
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There will be a public consultation event regarding the Whitebridge B9090 weight restriction. Drop in Wednesday 29th July at Cawdor Community Centre between 3pm and 7.30pm
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The Nairn Show today, with Fergus Ewing MSP. Good to see so many people put having a good time, even if the rain did decide to interrupt it half way through.
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Check out "BoJack Horseman" on Netflix
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Rainbow over Hopeman beach huts – Moray - ©Kim Grant Photography
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MoodieVision: Reporting Jockland
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Stephen's Collections
Councillor at The Highland Council.
I live in the North of Scotland, I am an elected member of the SNP group on the Highland Council for ward 19. I also run a local business Fuller Computing in Nairn.

My interests are listed below, this might help you decide if you want to circle me and what circle to put me in, but do also have a look at my posts as I do post a variety of stuff.

Checkout and circle the Scottish Circles Page and join the Scottish Community.

My interests include.........
  • Google
  • Android
  • Linux
  • Java
  • Gadgets
  • Software in general
  • Ingress
  • Photography
  • Vegetarianism

  • UHI Millennium Institute
    BSc Computing, Software Development, 2006 - 2011
  • Nairn Academy
    1993 - 1999
Basic Information
Other names
Apps with Google+ Sign-in
  • Terraria
  • Super Stickman Golf 2
  • Monument Valley
  • Bejeweled 3
  • Dragonplay Poker Texas Hold'em
  • Brain Dots
  • ICE
  • Crossy Road
  • Fives
  • MARVEL Contest of Champions
  • TwoDots
Collections Stephen is following
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Java, Android, HTML, Java Script, PHP, Linux Administration.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Nairn Scotland
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Stephen Fuller (SNP)'s +1's are the things they like, agree with, or want to recommend.
Nice Friendly Staff. Good service.
Food: Very GoodDecor: GoodService: Excellent
Public - 3 years ago
reviewed 3 years ago
Nice Coffee and at a good price. FREE Wi-Fi at really good speeds. Worth pooping in for a quick cup.
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reviewed 3 years ago
3 reviews
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reviewed 4 years ago