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Stephanie Lynch
Works at FleishmanHillard
Attended Northwestern University
Lives in St. Louis, MO
231 followers
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Stephanie Lynch

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"According to Cuomo's office, tourism generated $61.3 billion in direct spending and $7.7 billion in local and state tax revenue in 2013. The number of visitors to New York increased by 8.8 million -- a 4.2 percent increase over last year's total."
President Obama plans to promote summer tourism this week via another summer tradition: Baseball. Obama travels Thursday to Cooperstown, N.Y., to give a tourism speech at the well-visited Baseball Hall of Fame
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Oh, yes. This is the year Facebook totally gets it right. ...at least until the mobile ad network apocalypse. 
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Food for thought when thinking about preroll versus native video ads: Consumers are more likely to look at native ads rather than banners
Native ads deliver a higher lift in brand favorability
Native ads deliver a higher lift in purchase intent
People are more likely to share a native ad (32 percent versus 19 percent)
People are more likely to personally identify with the advertising brand (71 percent versus 50 percent)
People looked at native ads the same way and for the same amount of time as they looked at original content
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Awesome infographic on the "New America" by Pew. Great details on demographic segments by age. 
Demographic transformations are dramas in slow motion. America is in the midst of two right now. Our population is becoming majority non-white at the same time a record share is going gray.
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"Chinese tourists, known for travelling in organized tours and snapping up luxury fashion abroad, spent $102 billion on foreign trips last year, outstripping deep-pocketed travelers from Germany and the United States."
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Have her in circles
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Stephanie Lynch

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Facebook may be a fascist state...and where there's a will...obviously there's a way.
What if an underwear manufacturer finds that Facebook continually rejected its ads, which featured models wearing its underwear? When MeUndies was confronted with that very dilemma, it responded in a tongue-in-cheek fashion, and it found that its ads with images of stick figures actually delivered higher click-through rates.
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"YouTube also announced that it will now offer audience guarantees to advertisers, ensuring that their ads reach a certain percentage of their target demographic."

--Good to know because those case studies from CY13 were looking really skewed when taking targeting into consideration. 
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Perfect analogy:
 
"You see a gorgeous girl at a party. You go up to her and say: 'I am very rich. Marry me!' That's direct marketing.

"You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: 'He's very rich. Marry him.' That's advertising.

"You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride, and then say: 'By the way, I'm rich. Will you Marry Me?' That's public relations."
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Putting the user in the middle - Heineken style! Such a well-executed idea!
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Good job Dalton.
Ever wonder what kind of work goes into those Super Bowl-level commercials? We reached out to the team at the Dalton Agency to find out. They've worked with mega clients like McDonalds, LEGOLAND, AT&T and the Jacksonville Jaguars. MORE: 'Full House' guys reunite for Super Bowl ad Could they produce a Super Bowl style spot for Morning Express with Robin Meade?
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R.I.P. Margaret.
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People
Have her in circles
231 people
Adam Sommer's profile photo
Umair Ahmad's profile photo
Jennifer Engelhardt's profile photo
Chris Mackler's profile photo
Andrea Robyns's profile photo
Janet Livingston's profile photo
Randy C's Creations's profile photo
Deepa Mallik's profile photo
keryn shipman's profile photo
Work
Occupation
Vice President
Employment
  • FleishmanHillard
    Vice President, Social Media Content Director, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
St. Louis, MO
Previously
Denver, CO - San Jose, CA - San Francisco - St. Louis, MO - Chicago, IL - Waco, TX - Curitiba, Brazil - Fortaleza, Brazil - Tucson, AZ - Los Angeles, CA - Cape Girardeau, MO - Santa Fe, NM
Story
Tagline
To truly be social is to travel the world.
Introduction
I'd fit great into these circles:

  • Digital and social media strategy
  • Converged media
  • Travel & tourism
  • Brazil (Portuguese language)
  • Community management
  • Content marketing
  • Social media analytics
  • Media theory

Bragging rights
motorcycled across Brazil, eaten grub worms, had a radio show, play 4 instruments not well
Education
  • Northwestern University
    Radio/TV/Film
Basic Information
Gender
Female