Making a good online impression is a critical component in branding your business.
While social media is an excellent tool to promote current marketing campaigns, build rapport and establish credibility, a blog has the power to position you as a subject matter expert and an authority within your field.
From search engine optimization to social media optimization and the consistent use of quality content, blogging can impact your business in a very positive way.
A BLOG CAN:
- Create thought leadership and position you as a subject matter expert
- Build trust, authority and meaningful relationships with readers and subscribers
- Extend your message and branding beyond traditional marketing methods
- Connect you with potential clients looking to the web for a specific product, service or solution to whatever ails them
- Keep you relevant and top of mind
- Create differentiation among competition
Ready to leverage blogging to build business identity, authority and creditability? These six tips and tools will help you get started.
1. Post With Purpose
2. Post Consistently
3. Provide Valuable Information
4. Speak Directly to Your Target Market
5. Love What You Do and Let it Show
6. Get in on the Conversation
Read the article here: http://rebekahradice.com/leverage-blogging-build-business-identity-authority-credibility/
Pin it to read later here: http://www.pinterest.com/pin/159526011774494788/
#bloggingtips #blogforbusiness #socialmedia
According to the Indirect Causation Theory there are 3 possible beneficial actions that the audience can take on a post, that will increase the number of +1s a post receives and thus could work in partnership to cumulatively contribute to improving Google search rankings.
1. The +1 Increases Post Exposure And The Chances Your Webpage Will be Visited
When an audience member +1s a post, it will show up in the news feed of others. This result greatly improves exposure and increases the likelihood that the attached link will be clicked on and the webpage visited by someone who is genuinely interested. However, this alone will not be enough to markedly increase your search ranking.
2. Re-shares Increase Post Visibility And (Possibly) The Number of Do-Follow Links
Aside from the fact that when your post is re-shared it displays in others' new feed, each time that a post is created a new webpage URL is generated. Therefore when someone selects the re-share button, a new webpage (with a unique URL) is created with your content and another DoFollow link for others to do-follow to your webpage. Thus, in can be surmised that a re-shared post helps build quality inbound links and encourages more meaningful website traffic. These are two important ingredients in any search engine marketing recipe.
Important: (IMO) To derive the most benefit from this exercise, it is recommended that you use the Google+ Link sharing feature, to accommodate (and compliment) the narrative of your post. This has been determine to generate a Do-Follow link. HOWEVER, because it has been established that Google+ links are not treated the same as Web links, this will require more in-depth review and study,before their true value is realized.
3. Google+ Post Comments Signal Audience Engagement
A Google+ post comment (one per user) is counted as a +1 on the post. To me, this means that the initial Google+ post comment sends an important signal to Google. But, what signal? IMO this signifies audience engagement, and places value on visitor participation and all-around socializing, which is more commonly referred to as social signals. This is another increasingly important ingredient in Google's search algorithm. However, just like the blog comments of old, hoards of comments on your Google+ post are NOT going to catapult you onto Google's first page.
With all things considered, did the correlating number of +1s on a post cause the webpages to appear more favorably in search results? Yes, IMO I believe they did ... indirectly.
The Indirect Causation Theory suggests that by virtue of the fact that each of those +1 (very likely) resulted in more exposure and engagement on the post, that translated into more meaningful traffic to the webpage, which in-turn caused the webpage to appear more favorably in Google search results; based on the commonly known ingredients of its algorithm, namely inbound do-follow links, meaningful website traffic and genuine social signals.
HOWEVER, let me finish by saying that there is NO SUBSTITUTE for good website/post content and meaningful interactions. This Indirect Causation Theory suggests that it is a culmination of several post actions/reactions that cannot be (easily) replicated to mimic true-life engagement. Bottom line: YOU CANNOT FAKE IT!
#googleplusposts #searchenginerankingfactors #googleplusprotip
- Science of SEOFounder, 2011 - present
- Covario, Inc.VP of SEO, 2010 - 2010
- NetconceptsFounder, 1995 - 2010
Stephan Spencer is author of Google Power Search published in July 2011 by O’Reilly, and co-author of The Art of SEO, now in its second edition (March 2012), also published by O’Reilly and co-authored by Eric Enge, Rand Fishkin and Jessie Stricchiola.
Stephan is the founder of Netconcepts. Netconcepts started out as a web design and marketing agency, but over time morphed into a leading SEO firm. Stephan, and Netconcepts, had been heavy into the science of SEO since 1999.
Netconcepts was acquired in January 2010 by paid and organic search software/services agency Covario. Covario is one of those rare companies to have made it onto the Inc 500 list two years in a row — in 2009 and again in 2010.
Stephan is the inventor of the automated pay-for-performance natural search technology platform GravityStream, re-branded as RIO SEO Website Optimizer.
He is a Senior Contributor to Practical Ecommerce and toMarketingProfs.com, and a columnist for Search Engine Land, Multichannel Merchant, and The Huffington Post. He’s also contributed to DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine, among others.
Stephan is a frequent conference speaker on SEO and other online marketing topics for the Direct Marketing Association (DMA), American Marketing Association (AMA), Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), O’Reilly/TechWeb, PubCon, ECMOD, IQPC and IIR. His hundreds of speaking gigs have taken him around the globe – everywhere from Berlin, London, Toronto, Santiago, Sydney and Auckland, to New York, Chicago, San Francisco, Los Angeles, and places in between.
Stephan is an avid blogger. He blogs at Stephan Spencer’s Scatterings, NaturalSearchBlog.com,BusinessBlogConsulting.com, ChangesForGood.org, and Google, I Suggest… He’s also been a contributor for the following group blogs: The Huffington Post, Searchlight (part of the CNET Blog Network), Shop.org Blog, andMarketingProfs Daily Fix.
Stephan is on the board of Impact Network and on the advisory board of CrowdGather.
He holds an M.S. in Biochemistry from the University of Wisconsin-Madison.
- University of Wisconsin-MadisonBiochemistry, 1993 - 1995Masters
- University of MichiganCellular & Molecular Biology, 1989 - 1993B.S.