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A Playbook for anyone looking to Hangouts for marketing and business
+David Amerland 's newest book, Google+ Hangouts for Business, is a playbook for companies looking at Hangouts technology for marketing. I say "playbook" because David takes a broad, multifaceted technology (Hangouts) and distills it into three sections:

1) The technology itself
2) The business case for Hangouts
3) Technical and Strategic implementation

As a HOA host (+GPLUSSPOTLIGHT, Wednesdays, 12:30pm ET), the systematic approach to building brand authority, marketing, collaboration...all of it, resonated with me on so many levels, it was empowering.

This is a must-read for any hangouts on air host, as well as businesses looking to Hangouts technology for collaboration, marketing, and relationship building. Job well done, David.

Oh, and I recorded this as a private HOA where I only invited myself, which made it Unlisted, then after it rendered, I added the thumbnail, switched it to Public, and here we are. Pretty awesome.

My Amazon review: (David provided me with a review copy in advance, although I pre-ordered it through his publisher anyway for my library, but that's why you don't see "verified purchase")

#googleplus   #googleplusbusiness   #hangoutsonair  

UPDATE: This post has been embedded in my latest blog post about building brand equity through HOA's: