A Playbook for anyone looking to Hangouts for marketing and business+David Amerland
's newest book, Google+ Hangouts for Business
, is a playbook for companies looking at Hangouts technology for marketing. I say "playbook" because David takes a broad, multifaceted technology (Hangouts) and distills it into three sections:
1) The technology itself
2) The business case for Hangouts
3) Technical and Strategic implementation
As a HOA host (+GPLUSSPOTLIGHT
, Wednesdays, 12:30
pm ET), the systematic approach to building brand authority, marketing, collaboration...all of it, resonated with me on so many levels, it was empowering.
This is a must-read for any hangouts on air host, as well as businesses looking to Hangouts technology for collaboration, marketing, and relationship building. Job well done, David.
Oh, and I recorded this as a private HOA where I only invited myself, which made it Unlisted,
then after it rendered, I added the thumbnail, switched it to Public,
and here we are. Pretty awesome.
My Amazon review: http://www.amazon.com/review/R35PB9THGALC1J/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B00JJPCMLM
(David provided me with a review copy in advance, although I pre-ordered it through his publisher anyway for my library, but that's why you don't see "verified purchase") #googleplus #googleplusbusiness #hangoutsonair UPDATE:
This post has been embedded in my latest blog post about building brand equity through HOA's: http://www.websighthangouts.com/build-massive-brand-equity-hangouts-air-producer/