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Stephan Hovnanian
Works at stephanhov.com/amazon
Attends Web strategy, G+ for business
Lives in Boston, MA
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Stephan Hovnanian

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Can one piece of content really do all these things?
When you're producing thematic, purposeful video using Google Hangouts On Air, you're creating opportunities for each video to stretch further and give your business even more raw material to work with.

Have you thought about using Hangouts On Air to create a content library for your business? 

Case in point: the slide below taken from my +MarketingProfs Take 10 video shows just some of the pieces of content each video in your web series can help create. 

Watch the presentation for more:
http://www.marketingprofs.com/marketing/online-seminars/850

(it's free if you're a PRO member, otherwise invest the ten bucks in your business, totally worth it).

#googleplus   #googleplustips   #hangoutsonair   #contentmarketing   #marketing   #mprofspro  
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In case you missed this... new blog post today, very useful :)
Stephan Hovnanian originally shared:
 
Finding the Utility of Social Networks (new blog post!)

How many social networks are you active on? Remember that number. Now, how many social networks are useful to you and your business? Probably fewer than the first number right?

Over time, I've found ebbs and flows when it comes to the utility of the social networks I use for networking, collaboration, learning, and marketing. Some days, Google+ is the only place I need to be, and others, it's Twitter, and others still, it's Facebook, LinkedIn, or somewhere different altogether.

Today's brand-new blog post tackles what I feel are 3 aspects to evaluate when looking at the utility of a social network.

http://www.websighthangouts.com/finding-the-utility-of-social-networks/

I've added this post to a new collection called "Blog Posts" (https://plus.google.com/collection/wQG1Z) so if you'd like to subscribe/be notified, follow the collection and turn on notifications. Simple, right?

#socialmedia   #strategy  
You can determine which social network is right for you (and why) by evaluating on these three straightforward criteria.
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Stephan Hovnanian

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Finding the Utility of Social Networks (new blog post!)

How many social networks are you active on? Remember that number. Now, how many social networks are useful to you and your business? Probably fewer than the first number right?

Over time, I've found ebbs and flows when it comes to the utility of the social networks I use for networking, collaboration, learning, and marketing. Some days, Google+ is the only place I need to be, and others, it's Twitter, and others still, it's Facebook, LinkedIn, or somewhere different altogether.

Today's brand-new blog post tackles what I feel are 3 aspects to evaluate when looking at the utility of a social network.

http://www.websighthangouts.com/finding-the-utility-of-social-networks/

I've added this post to a new collection called "Blog Posts" (https://plus.google.com/collection/wQG1Z) so if you'd like to subscribe/be notified, follow the collection and turn on notifications. Simple, right?

#socialmedia   #strategy  
You can determine which social network is right for you (and why) by evaluating on these three straightforward criteria.
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in g+. That's all I need.
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We all know what's coming next... What's the SEO value for Collections on Google Plus?

I left this as a comment but it warrants its own post. Here's my opinion for anybody interested in the SEO value for Collections on Google+.

It's similar to that of communities.

Communities as an entity don't find themselves in search results much, but because of the concentration of discussion around a central theme, have been known to assist their owners' pages in gaining more visibility for the theme's keywords (via Webmaster Tools). If you need more on that, talk to +Ben Fisher 

Even if most of the content being posted and discussed is UGC (read: not the community owners' posts, but that of other members), the community relational layer that's connected to those posts gives credit to the community owner.

Collections seem to have similar characteristics, the primary difference being less chance of UGC because the only person who can post to a collection is its owner. And while you could argue the collection owner could curate posts from all over G+ by resharing them into his collection, what's the chance that reshare is going to get more/deeper/better discussion than the original post? Unless the collection owner works very hard, much like a community owner would, to foster engagement on their collections, and encourage as many people as possible to turn on notifications for them.

In the end, a community is just a central repository for Google+ posts, which we know are indexed. A collection is the same thing: a repository for Google+ posts.

So now that I've probably cleared that up despite totally shooting from the hip, can we all please just drop the SEO value BS and focus on using the tools at our disposal to create great content that people are going to care about? That SEO ship has sailed people, unless you (or your clients) are in such a competitive industry that the tiniest tweak is going to actually be meaningful for your business, and you can prove it because you track such things, just drop it.

Thanks for listening :)

#collections   #googleplusupdate   #googleplus   #seo  
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+Jason Darrell, the missing key for me is the RIGHT engagement here on G+. So many great people but not really my industry or customers...

I could put the best collection known to man but who of my actual people would find it to engage?

I suppose I could promote the shit out of it but if I'm going to spend the time to do that, wouldn't I want to send them to my own website? 
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Stephan Hovnanian
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Google+ Tips/Strategies  - 
 
New feature being released today called Collections, and this post from +Peggy K​ has 10 great ideas for how to use them.

h/t +Christina Blount Presnell
Peggy K originally shared:
 
Not sure where to start with the new Google+ Collections? Here are 10 suggestions for Collections you can create

Google+ Collections allow people to follow just the content they are interested in.  You can follow (or unfollow) any collection whether you have the Collection creator in your Circles or not. 

What kinds of Collections can you create?

1. Caturday Posts (or any other topic that some people find annoying)

If some of the folks who have you in their Circles hate cats, they can unfollow that collection without removing you from their Circles

2. Posts on a hobby or topic you are passionate about

 People who have similar interests can follow your Collection without adding you to their circles. 

3. Your YouTube comments or Blogger blog comments

If you set up the Collection so that it is not followed automatically, the people in your circles won't find your YouTube comments (or blog comments) in your stream. And it will help you later find your  comments all in one place.

4. Posts about a specific event or trip

A collection makes it easier to find all your posts on a particular topic in one place, even months or years later.

5. A Circle-limited Collection of photos, albums and stories

If you share photos with limited Circle of friends and family, create a Collection shared with just that Circle. They can then find all your photo sharing posts by opening that Collection on your profile.

6. A library of tutorials

If you post tutorials, tips or tricks, collect them all into one place, and share the entire Collection as a library of information or link to it on your own website.

7. A local guide

If you post photos, tips, or reviews about your home town - or any location - put those posts in a Collection for an easily-referred to travel guide.

8. Private Bookmarks

You can use the quick share option to share any Google+ post into a Collection. If you create a private Bookmarking collection, you can then easily find all those posts all in one place.

9. Language-specific Collections

If you post in more than one language, you can separate your posts into different Collections based on language. Your followers can then decide which posts they want to see in their stream.

10. Highlight your favorite Community posts

You can re-share public Community posts into a Collection.

The possibilities are almost endless. 

Learn how to create your first collection:
https://support.google.com/plus/answer/6210271

You can find all my Collections at plus.google.com/+PeggyKTC/collections

Have fun!
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Looks really cool.  Have to check it out when I get a chance.
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A handy new feature for Google+
Saw this Collections thing pop up earlier today and have been playing around. Definitely going to be useful on a lot of levels, but here's my take on why Collections could be a really big deal: 

Adding a layer of granularity to how we share content on Google+ could mean more sharing, which means more time using the service, which means more data mapping. 

Similarly, adding a layer of granularity to how we follow someone's content on Google+ means a more personalized experience. More personalization means a higher likelihood to engage. Higher and deeper engagement means more value for everyone.

The downside?
As with any new feature, especially one where the highly-personal nature of organization is involved, adoption will dictate the level of success for Collections. 

I started a couple already, anyone else? 

#googleplus   #googleplusupdate   #collections  
 
Introducing Google+ Collections, a new way to group your posts by topic

Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love. Today, we’re announcing Google+ Collections, a new way to group your posts by topic.

Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections.

Posts in collections you follow will appear in your Home stream, with a link to easily jump right into the collection so you can get to similar content from that author. Collections give you a great way to find more of the stuff you love from the people you follow.

Collections is available on Android and the web, and iOS is coming later. For Android users, make sure to update your Google+ app to get access to Collections.

For inspiration on interesting topics, check out our Featured Collections page here: g.co/collections

Create your collections today and share what you love.
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Collections will be terrific IF Google sets up navigation down the side of the page listing each collection topic.  Then our G+ pages will navigate like a blog or website in order to draw the readers to specific interests.  I am thinking few will bother to click the collections link at the top of our pages.  This could make or break collections in my opinion.
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Stephan Hovnanian

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Bacon, it's what's for dinner.

Well, I mean, there's chicken, mushrooms, and pineapple, but who cares?

Recipe via +Lisahov's Health & Fitness
http://www.lisahovhealthfitness.com/meat/chicken-bacon-kebabs/
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Looks and sounds wonderful! 
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Success Stories!  - 
 
Looking for ways to get better at Google+ marketing?

Our own +Ben Fisher has five of them on his latest article for +Social Media Examiner.  Give it a read today:

http://www.socialmediaexaminer.com/how-to-improve-your-google-plus-marketing/

What I love about this article is how Ben dissects five different techniques for posting and sharing on Google+ and gives you real examples of people doing it successfully.

Now go, have at it!

#googleplus   #googleplustips   #googleplusbusiness  
Do people pay attention to your messages? In this article you'll discover five ways to strengthen your Google+ marketing for more engagement.
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Thanks for sharing +Stephan Hovnanian - it was a fun article to put together.
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Happy Cinco de Mayo!
I don't normally take selfies, but when I do, they're of some guy's shadow ;)

Have a great day everyone!

#cincodemayo #staythirstymyfriends
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+Stephan Hovnanian​ okay I was inspired to make a meme mashup as requested. Basic yet ...
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Stephan Hovnanian

Feature Requests  - 
 
You know what's coming: please figure out how to query people who are following Collections.

Do this before Polls, which still hasn't happened right?
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I've heard that the API already has a reference to collections, so hopefully this is possible
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Damn that was quick...I just got a notification that someone is following this Conversion Rate Optimization collection. 

Which I'm really just sharing to see what it looks like, and if I can embed the post :) <<- YES you can embed these posts.
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I don't normally share what I send to the inboxes of our subscribers, but when I do, it's because there's a GIF in the email :)
 
Last month we eclipsed 1,000 total views on our YouTube channel, and have had such wonderful feedback from the people from our Get Smart About Email Marketing web series. 

Here's a look at what you may have missed, and what's coming up this month. 

Aren't on the list but need to get smarter about your email marketing? Sign up here: http://www.shoviwebsites.com/emailsmarts
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Stephan's Collections
People
In his circles
529 people
Have him in circles
36,629 people
Emmanuel Arhin's profile photo
Jeff Viscount's profile photo
dj Adinath Pune's profile photo
Alice Dougherty's profile photo
BẢO HỘ VIỆT AN- VIETAN's profile photo
Hasan Baran's profile photo
Paula Smith's profile photo
Pawan Tiwari's profile photo
Numerical Friends Group of Mark Zuckerberg, Facebook Founding- Chairman and CEO (NFG-MZ/FB-FCC)'s profile photo
Work
Occupation
Web strategist email marketer, Google+ for Business
Skills
Google Plus marketing, Web design, email marketing, web strategy, Google Plus, WordPress, PHP
Employment
  • stephanhov.com/amazon
    Author, Google+ Pro Tips series, 2014 - present
  • WebSIGHThangouts.com
    Better, Smarter Web Presence Blog, 2012 - present
  • NewGplusCovers.com
    Google+ Marketing & Business, 2013 - present
  • Shovi Websites - mobile-friendly web design and email marketing Boston
    Owner, 2000 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Previously
Bedford, MA - Moorestown, NJ
Contact Information
Work
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Author, Google+ Pro Tips series
Introduction

Google Plus Strategy 
If you need the expertise of not only an experienced, active Google Plus user, but also someone who understands marketing, web strategy, and how all this works together with your company's Google+ presence, consider hiring me to build you a focused, customized Google+ Strategy.

I am also the author of the Google+ Pro Tips series of ebooks, available on Kindle. You should check these out if you want to ramp up your Google+ return on investment.

Need something free? 
Also be sure to watch Google+ Business Spotlight, my weekly Hangout on Air show (Wednesdays, 12:30pm ET) that talks about how real businesses are using Google+. 
  • Steady Demand's Brand Page Audit (checks connections between your G+ page and your website for free, an absolute must for any new business page)
  • Steady Demand Pro (tracks performance of your profile, business page, and up to 3 competitors or prospects, use code BRANDMANAGER for 20% off for life)
  • Circloscope (bulk circle management Chrome extension)
  • NOD3X (social listening and network analysis)
  • CircleCount (free personal Google+ monitoring)

About me:
I own Shovi Websites, a website design and email marketing company located outside Boston. The company has been in business since 2000. We build custom websites, semi-custom WordPress sites, provide hosting, website management, and email marketing services. Our target client is the small firm who realizes the importance of a solid online presence, but doesn't have the experience or in-house staff to handle the day-to-day.

Our mission is to provide tools and experience to small businesses and organizations otherwise accessible only to big-budget firms that can hire agencies. But if you are working with an agency, we can make sure their efforts are translated properly to your online presence.

In other words, I leverage the fact that I spend my days managing websites and staying up to speed with all the latest trends across the web so you don't have to.

Once I've digested what's out there, I'll relay it to you in a way that works more appropriately for your particular situation, your goals, and yes, your limitations.

Because at the end of the day, I believe your website is the most important part of your company's digital presence, and it needs to be performing at as high a level as possible. We help you do that while you run your business.

Circles:

You'll want to put me in circles that relate to
  • Google Plus tips & techniques
  • online, email and/or social marketing
  • business and entrepreneurship
  • website design & development (including mobile)

What I will share here on Google Plus:

  • Google Plus strategies, tips and techniques
  • Good email marketing content from people who know what they're talking about.
  • Microbusiness challenges when it comes to making the most of their web presence.
  • News about me or my company.
  • The occasional personal quip or observation.

One more running list of posts I refer to frequently:

Bragging rights
I'm the favorite son, right Mom?
Collections Stephan is following
Education
  • Web strategy, G+ for business
    present
  • Shovi Websites
    Entrepreneurship, 2000 - present
  • Rutgers-Camden
    MBA (Finance & Marketing), 2000 - 2002
  • American University
    BS International Business, 1995 - 1998
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Networking
Other names
Don't call me Stephen, Don't call me Steve, They are different people altogether, and I don't have the time for people who are too lazy to sound out my name., Besides it's written on the damn screen for you!
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Pulling up, I didn't know what to expect. Inside, I was greeted by Ken, the owner, and his extensive knowledge of wine from around the world, as well as a collection of over 800 corkscrews. Fantastic experience and an excellent store for that special bottle
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This place was awesome. Great price, fun experience especially for a family movie outing.
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A refreshingly awesome take on fish. One of my favorite restaurants.
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Mark and his team did a great job on a recent campaign I participated in, fulfilling my order quickly and professionally. He knows this business and is on the top of my list to call for my next project.
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Shelburne Farm has become an annual family tradition; we enjoy the friendly staff, hot cider doughnuts, and of course, building memories as we pick apples. Give a call or check their website to make sure they have your favorite types of apples ready to be picked! Oh, and go at off-peak times if you can, the weekends are chaos.
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