Profile

Cover photo
Stephan Hovnanian
Works at stephanhov.com/amazon
Attends Web strategy, G+ for business
Lives in Boston, MA
38,469 followers|9,367,163 views
AboutPostsCollectionsPhotosYouTube+1'sReviews

Stream

Pinned

Stephan Hovnanian

Shared publicly  - 
 
Sales blog or Marketing blog? Which does your site have?

In 2010 when I last redesigned +Shovi Websites the premise behind our "blog" wasn't to have a blog at all, it was to have evergreen content that we could use to support our sales process.

Five years later the premise still holds up, but my writing is light years better, we have much stronger stories to tell, and examples to share. So while the next iteration of our company's web presence is being built, I pose this same challenge to you to think about how your content and blog strategy supports sales.

This article below might help, and so can I if you ask :)

#blogging   #marketingstrategy   #webstrategy  
You have a business to run, but experts say you need to blog. Learn how to create a strategy that lets you do both.
15
5
Mike Allton's profile photowahaj ali's profile photoChristine DeGraff's profile photoMary Stovall's profile photo
6 comments
 
And of course, you can have both, and neither is more "right" than the other. 
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
It's time to test an exit pop-up

...and three other meaningful tests you can run immediately on your landing pages (or your most popular blog posts) to earn you more conversions.

Speaking of exit pop-ups, let this site's appear after you read the article, then spend a second or two thinking about how +Talia Wolf implemented her own suggestions directly into that piece. 

Masterful. 

#conversionoptimization   #landingpages   #cro  
Looking for interesting AB test ideas? Get 4 meaningful AB test ideas you can run on your landing pages and actually learn from
5
1
Moses yadedya (Gaddam)'s profile photoRichard Hussey's profile photo
2 comments
 
A really sound article and a great share +Stephan Hovnanian  - and that exit pop-up does work really well!
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
Good morning!

It's another beautiful day for coffee on the front porch, literally :) What's on your agenda today, anything exciting?
26
Laurie Varga's profile photoSherry Wilkins's profile photoDebi Stangeland's profile photoStephan Hovnanian's profile photo
25 comments
 
Honored and humbled, +Debi Stangeland​, congrats on your book launch!
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
Learn about landing pages from the front row

The folks at Inbound.org have a section devoted to landing page critiques. I make it a point to visit every day to see if there are any landing pages I can offer constructive feedback on (http://goo.gl/c9H4lB) , but in the meantime, have found myself learning a ton from other experienced CRO professionals.

Definitely make this one of your learning destinations.

#conversionoptimization   #landingpages  
14
1
Sheila Hensley's profile photoGina Fiedel's profile photo
2 comments
 
I'm spoiled, don't like the format.  Good information though. +Stephan Hovnanian 
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
This morning's coffee makes a great backdrop for an inspirational quote.

I really couldn't help myself when I shot this pic, it was just aching to poke a little fun at all those inspirational quote graphics that we see on social. So there you go.

More importantly, how's everybody doing? And what's this about the year being half over?!?! Are those goals being met? Mine are, little by little.

#coffee #inspiration #quotes
28
2
Danny Brown's profile photoStephan Hovnanian's profile photomina rahimi's profile photoOlumuyiwa Adekunle's profile photo
9 comments
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
(Mini-Study) Optimizing Your Email "Drip" Series

Two things about marketing automation are awesome: the fact you can create a series of emails and tasks to assist you with your marketing campaigns, and the fact that you can use the data from that series of emails and tasks to identify soft spots.

In this article, I took a look at the results from an email series we build for a client to see if there were any spots to improve. And there were.

Data driven decisions are only the first step, though, as you'll see below. It's still vital that your marketing team take into account the entire context and experience of the campaign you're analyzing, or you could be optimizing for the wrong thing.

#emailmarketing   #marketingautomation   #conversionoptimization  
If you're sending tips in an email series, make sure you give your leads enough time to digest them. Here's how to check if you're overwhelming them.
10
1
Jodi Kaplan's profile photoMary Iannotti's profile photoStephan Hovnanian's profile photoDavid Kutcher's profile photo
4 comments
 
+Mary Iannotti my guess was overwhelm, not boredom, evidenced by the fact the rest of the series still had a very respectable open rate.

The action steps were typically to call or click, one or the other was given focus in each email. We didn't want to give people too many choices.
Add a comment...
Have him in circles
38,469 people
Jovan Rabor's profile photo
Jaydeep Patel's profile photo
Lillie Oliver's profile photo
Tony Carter's profile photo
Jan Chilton's profile photo
saundra V's profile photo
Hasan Baran's profile photo
Dana Carpio's profile photo
Nitin Singh's profile photo

Stephan Hovnanian

Shared publicly  - 
 
Don't use 7 words when 4 will do

My favorite line from Ocean's Eleven, and totally appropriate for Copywriting Mistake #3 in this article. 

The next time you receive one of those ridiculously long "cold call" emails, reply and send them this article.
Do your cold emails start sparkling warm conversations or are they full of these copywriting mistakes that make you look stupid?
9
Bill Gassett's profile photoStephan Hovnanian's profile photo
2 comments
 
Ha! Awesome title, +Bill Gassett​
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
Relevance, in perfect context
If you’re all about what, your career may have a very short horizon, replaced by automation in the near future; but if you’re someone who knows how and can help others learn how, then you won’t be going away, either. +Kimberly Alexandre 

This thought cuts to the core of relevance when it comes to the people we follow and connect with on social media. And in the perfect twist of relevance, I'm sharing it as I dump nearly all the marketing blogs I follow and load up on sales, automation, and conversion optimization. 

Enjoy.
Digital capabilities aren’t going away; on the contrary, they will keep expanding. Here's how to remain relevant in a word of automation.
13
1
David Kutcher's profile photoMarketingProfs's profile photoIvonne Rivero's profile photo
2 comments
 
Absolutely love and appreciate this approach, +Stephan Hovnanian! Nicely said, +Kimberly Alexandre!
Add a comment...

Stephan Hovnanian

commented on a video on YouTube.
Shared publicly  - 
 
I want you to.....

I can't take credit for the conversion tip I shared at 7:00 in this video for button text on your forms, but it seemed to really resonate with everyone who watched. +Lany Sullivan always seems to get me to share those top-secret nuggets.

The rest of the interview talked about the mechanics, pros, and cons behind linking to the downloadable behind your landing pages. Then, once that is all set up, we spent some time discussing how you can monitor or test the impact of your delivery method, to make sure the people signing up to receive it are getting the best experience possible.

Thanks again Lany and +ReachConnectUpliftWomen for the opportunity to share these tips with your community.

#conversionoptimization   #emailmarketing   #landingpages
17
Gina Fiedel's profile photoLany Sullivan's profile photo
8 comments
 
+Gina Fiedel Ha! It's totally ok. I'm meant to be in the background and highlight our awesome guests. 
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
In this post, +David Amerland​ articulates how G+ has enabled so many of us to grow personally and professionally. This shift in how we connect with others online is only just beginning to permeate the cultures of other networks, both offline and online.

Consider yourself ahead of the game ;)
 
Why I am on G+ so much

I had to explain to a corporate colleague, yesterday, why I spend so much time and energy on G+ engaging and interacting, putting up original content (when my website should be really benefiting from it) and sharing a lot of original information and insights (which should logically be kept for my books which bring me money.) 

It was a fair question which became the initiation point for a long discussion into which were also drawn his line manager and the company's Corporate Communications expert. 

I had to delve deep into my own motivations in order to actually make sense to people who don't use G+ and see social networks only as a marketing tool. As the discussion evolved I used their Whiteboard to sketch a few connections and relationships. I began to explain that there is a high level or reciprocity within G+ that is not evidenced in Twitter or even Facebook despite the fact that the latter is mostly close friends and family.

Once I started to look at it through the prism of Trust (which is the subject of an upcoming book which has me buried in research as well as writing) things began to fall into place.

What's more, the usual 'soft' platitudes of making friends with people you have never met and actually trusting them, suddenly began to make more sense.

Everything here is a contract of sorts, running on Transactional Trust and governed by the Reciprocity Response (https://goo.gl/mPAJWc). Transactional Trust, in turn, is made up of three other different types of trust, each of which has its own key points.

Not only does this help all of us interact in ways which provide mutual gains but it allows us to interact with different people, differently, calculate 'trust' differently for everyone and differently for each situation while still understanding that it is trust we use. 

Trust is the key ingredient in establishing and strengthening connections between individuals which then begin to figure into such other concepts as identity, self-worth and the establishment of one's presence. In semantic search trust is the key value ascribed in the interaction and engagement between Entities. 

When I got home my Whiteboard doodle became the diagram you see below. Have one awesome Saturday. :) 
123 comments on original post
22
David Amerland's profile photoAnnie Cholakian's profile photoNatural Ponds Lakes & Streams by Spring Creek Aquatic Concepts's profile photoStephan Hovnanian's profile photo
4 comments
 
Indeed :)
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
How +Unbounce​ uses their own landing page product

Detailed breakdown of their process, plus a list of their own best templates that we can use for inspiration.

Love the transparency, guys.
 
How we practice what we preach. ;)

#landingpages   #marketing   #startups   #saas   #marketingstrategy  
How Unbounce Uses Unbounce. If you follow Inside Unbounce, you know we talk a lot. We go on about our numbers, hiring, tech, events, company-related stuff, dogs, Space Jam…you name it. But if there's one thing we should probably talk about more, it's how Unbounce uses the Unbounce Landing Page ...
1 comment on original post
6
Add a comment...

Stephan Hovnanian

Shared publicly  - 
 
Does your landing page tell me what I'm getting?
and then, do you deliver on it?

The basic components of a lead-gen piece are marketing campaign > landing page > deliverable > follow up. Within each there are nuances and sub-steps to optimize the experience for the people you are trying to attract.

The deliverable step is one of those tricky areas where you can lose a lot of trust. Take the jump for some options on how do deliver what you promised the visitor on your landing page, my thoughts on each, and some tests you can run to see which is the best fit for your offer.

#conversionoptimization   #landingpage   #emailmarketing   #inboundmarketing  
What's the best way to deliver the goods after your landing page collects an email address? Here are four options and tests you can run.
21
4
David Kutcher's profile photoSteven Mautone's profile photoGina Fiedel's profile photoMary Iannotti's profile photo
6 comments
 
+Ev Eric well, yeah, there's that ;)
Add a comment...
Stephan's Collections
People
Have him in circles
38,469 people
Jovan Rabor's profile photo
Jaydeep Patel's profile photo
Lillie Oliver's profile photo
Tony Carter's profile photo
Jan Chilton's profile photo
saundra V's profile photo
Hasan Baran's profile photo
Dana Carpio's profile photo
Nitin Singh's profile photo
Work
Occupation
Web strategist email marketer, Google+ for Business
Skills
Google Plus marketing, Web design, email marketing, web strategy, Google Plus, WordPress, PHP
Employment
  • stephanhov.com/amazon
    Author, Google+ Pro Tips series, 2014 - present
  • WebSIGHThangouts.com
    Better, Smarter Web Presence Blog, 2012 - present
  • NewGplusCovers.com
    Google+ Marketing & Business, 2013 - present
  • Shovi Websites - mobile-friendly web design and email marketing Boston
    Owner, 2000 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston, MA
Previously
Bedford, MA - Moorestown, NJ
Contact Information
Work
Email
Apps with Google+ Sign-in
  • NOD3x
Story
Tagline
Author, Google+ Pro Tips series
Introduction

Google Plus Strategy 
If you need the expertise of not only an experienced, active Google Plus user, but also someone who understands marketing, web strategy, and how all this works together with your company's Google+ presence, consider hiring me to build you a focused, customized Google+ Strategy.

I am also the author of the Google+ Pro Tips series of ebooks, available on Kindle. You should check these out if you want to ramp up your Google+ return on investment.

Need something free? 
Also be sure to watch Google+ Business Spotlight, my weekly Hangout on Air show (Wednesdays, 12:30pm ET) that talks about how real businesses are using Google+. 
  • Steady Demand's Brand Page Audit (checks connections between your G+ page and your website for free, an absolute must for any new business page)
  • Steady Demand Pro (tracks performance of your profile, business page, and up to 3 competitors or prospects, use code BRANDMANAGER for 20% off for life)
  • Circloscope (bulk circle management Chrome extension)
  • NOD3X (social listening and network analysis)
  • CircleCount (free personal Google+ monitoring)

About me:
I own Shovi Websites, a website design and email marketing company located outside Boston. The company has been in business since 2000. We build custom websites, semi-custom WordPress sites, provide hosting, website management, and email marketing services. Our target client is the small firm who realizes the importance of a solid online presence, but doesn't have the experience or in-house staff to handle the day-to-day.

Our mission is to provide tools and experience to small businesses and organizations otherwise accessible only to big-budget firms that can hire agencies. But if you are working with an agency, we can make sure their efforts are translated properly to your online presence.

In other words, I leverage the fact that I spend my days managing websites and staying up to speed with all the latest trends across the web so you don't have to.

Once I've digested what's out there, I'll relay it to you in a way that works more appropriately for your particular situation, your goals, and yes, your limitations.

Because at the end of the day, I believe your website is the most important part of your company's digital presence, and it needs to be performing at as high a level as possible. We help you do that while you run your business.

Circles:

You'll want to put me in circles that relate to
  • Google Plus tips & techniques
  • online, email and/or social marketing
  • business and entrepreneurship
  • website design & development (including mobile)

What I will share here on Google Plus:

  • Google Plus strategies, tips and techniques
  • Good email marketing content from people who know what they're talking about.
  • Microbusiness challenges when it comes to making the most of their web presence.
  • News about me or my company.
  • The occasional personal quip or observation.

One more running list of posts I refer to frequently:

Bragging rights
I'm the favorite son, right Mom?
Collections Stephan is following
Education
  • Web strategy, G+ for business
    present
  • Shovi Websites
    Entrepreneurship, 2000 - present
  • Rutgers-Camden
    MBA (Finance & Marketing), 2000 - 2002
  • American University
    BS International Business, 1995 - 1998
Basic Information
Gender
Male
Looking for
Networking
Other names
Don't call me Stephen, Don't call me Steve, They are different people altogether, and I don't have the time for people who are too lazy to sound out my name., Besides it's written on the damn screen for you!
Stephan Hovnanian's +1's are the things they like, agree with, or want to recommend.
13 Tweaks from #ConvRoadTrip for Higher Conversions
www.websighthangouts.com

Easy to implement, these takeaways from the Unbounce Road Trip in Boston will make a big impact on conversion.

Hey Marketing: An Inquiry Is Not A Lead | B2B Marketing Insider
www.b2bmarketinginsider.com

I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challe

Take 10: How to Create a YouTube Content Library With Google Hangouts On...
www.marketingprofs.com

In just 10 minutes youll learn the basic framework to build a content library of video with Google Hangouts On Air. This free and easy tool

How Social Listening Increases Webinar Signups - WebSIGHT Hangouts
www.websighthangouts.com

Finding and engaging with conversations around events and hashtags is an incredibly powerful way to build influence. Learn how in this quick

About the Host Angus Lynch @TimeForRooster Angus has been writing ...
www.getrooster.com

Can Exit-Intent Improve My Bottom Line? Yes, by converting 3 to 18% of your abandoning users into sales & signups. But the full answer is mo

Capturing and Converting with Social Media #CRODAY
solutions.shoviwebsites.com

Examples and insights from social pros on businesses getting business from social media.

Tests and Stats for Designing Awesome Emails
solutions.shoviwebsites.com

Learn how email design helps you reach business goals in this free discussion.

Is Google+ Right for Your Business? - WebSIGHT Hangouts
www.websighthangouts.com

Businesses large and small should use Google+, but the reasons and features will vary. Let's break it down to pick what fits best for yours.

How to Tell if You're Boring or Overwhelming Your Autoresponder List - W...
www.websighthangouts.com

If you're sending tips in an email series, make sure you give your leads enough time to digest them. Here's how to check if you're overwhelm

Personas Are Great (Except When They Suck) | B2B Marketing Insider
www.b2bmarketinginsider.com

I recently presented at a Content Marketing conference on the topic of content marketing personalization. I argued that personalized content

Grow Your Email List Using Landing Pages - WebSIGHT Hangouts
www.websighthangouts.com

What are the best ways to get more email subscribers using landing pages? Georgiana Laudi of Unbounce drops some serious knowledge in this w

Four Ways to Deliver on Your Landing Page Promise - WebSIGHT Hangouts
www.websighthangouts.com

What's the best way to deliver the goods after your landing page collects an email address? Here are four options and tests you can run.

Email Newsletters Done Right: Tips From The Skimm
www.clickz.com

Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well.

No Time to Spend Marketing Your Local Business? Try Videos! | The Bedfor...
www.thebedfordcitizen.org

One of the challenges local businesses have in building online visibility is standing out, especially if they're in an industry dominated by

The Complete Guide to Creating an Opt-In Guide
solutions.shoviwebsites.com

Learn how to create a PDF guide and strategy that brings qualified leads to your business.

[REVIEW] Everybody Writes (From "Hey Ma!" to "Hey Ira!") - WebSIGHT Hang...
www.websighthangouts.com

Ann Handley's book, Everybody Writes, teaches you how to stay focused on writing purposeful content for your audience's audience.

Local Business Doesn’t Have to Mean Local Social Media | The Bedford Cit...
www.thebedfordcitizen.org

By Stephan Hovnanian. There's a perception among companies that social media is all about marketing your product. For local businesses, the

Tips for Higher Conversions Using Marketing Automation - WebSIGHT Hangouts
www.websighthangouts.com

The more you know about how your subscribers interact with your emails, the more relevant you can be to them.

Manly Pinterest Tips
plus.google.com

Adding Testosterone One Pin At A Time.

Adopting Google+ Is Easier Than You Think--and Worth It!
www.marketingprofs.com

Social Media - Reconsider Google+ and what it can do for you. This interview digs into why MarketingProfs adopted Google+, what the benefits

My wife and I had a delightful time here. The inn was immaculate, the staff friendly, and the surrounding area a great place for a weekend getaway.
Public - a month ago
reviewed a month ago
Pulling up, I didn't know what to expect. Inside, I was greeted by Ken, the owner, and his extensive knowledge of wine from around the world, as well as a collection of over 800 corkscrews. Fantastic experience and an excellent store for that special bottle
Public - 2 months ago
reviewed 2 months ago
This place was awesome. Great price, fun experience especially for a family movie outing.
Public - 7 months ago
reviewed 7 months ago
A refreshingly awesome take on fish. One of my favorite restaurants.
Public - a year ago
reviewed a year ago
10 reviews
Map
Map
Map
Mark and his team did a great job on a recent campaign I participated in, fulfilling my order quickly and professionally. He knows this business and is on the top of my list to call for my next project.
Public - 6 months ago
reviewed 6 months ago
Shelburne Farm has become an annual family tradition; we enjoy the friendly staff, hot cider doughnuts, and of course, building memories as we pick apples. Give a call or check their website to make sure they have your favorite types of apples ready to be picked! Oh, and go at off-peak times if you can, the weekends are chaos.
Public - 9 months ago
reviewed 9 months ago
I enjoy the fact there is a locally owned hardware store in the center of my town. What I do not enjoy is how they take advantage of this with consistently higher prices than other area hardware stores. Otherwise it is a clean store with helpful staff.
Public - a year ago
reviewed a year ago