Another awesome installment from and . Dig in, and take notes. We had a lot to talk about on the first part of this discussion (http://goo.gl/hsZsBS) so revisit if you need to. I've learned a ton from Sheryl, and am seeing results.
Part 2 of Common Mistakes YouTubers Make is live!
After part 1 was released, people were waiting on the edge of their seats wanting part 2 and the wait is over.
have back for round 2 of YouTube Mistakes!
& want to know why Playlist are important for your YouTube Channel. Can’t we just have our videos all Willy Nilly?
Oh and we get another chance to find out if we should use hashtags in any of our video meta data. If you have any doubts about using hashtags, ask Jessica what she thinks. ;-}
And why should we brand or watermark our videos? Aren’t we so special that everyone should just know they are ours?
Now that we have that covered, let’s find out about video intros. You may not like this, but it seems most people don’t care about you or your long intros. They want INFO not INTROS!
Wow, we have covered a lot and still have more!
What about annotations, are you using them right; Are you overloading your video with too many?
And pretty much last, but not least you have to promote those videos! Yes you heard it here, your videos will not magically appear in front of people. You have to give them a push! The right push at the right time!
Now, if this seems like a lot of things for your checklist, you may want to take some notes and also checkout the timestamps on the video description under the video on YouTube.
We also link to the other videos mentioned, like the Email Marketing Tips by .
Be sure to let us know what your favorite part of this video is. Did you have an Oh Wow moment, we want to know!
Give the viewers what they want and then they will be more interested in YOU as a person or brand.
I just mentioned on another comment that was talking about thumbnails - put your branding 2nd to the click. If you don't have a large following, then you/brand is not important you have to get peoples attention and give them good info before they even give a hoot about you/brand.
If the company is ever hacked your info could still be compromised even if you no longer have an account. Now, you may not be successful with your request but it's worth asking and/or qualifying how long the company keeps records of canceled customers in their database.
If you do not want to keep a credit card on file to buy apps for your phone or tablet, you can purchase gift cards from major retailers for the Google Play store, Microsoft’s Windows and Xbox Store and Apple’s App Store. You can then redeem the cards for credit in the online store.
In 's Everybody Writes she talks about this, and I just did it. Came up with an extremely dense article about email testing and automation, but after chewing on it (and with a little peer review from other analytics guys like , thanks buddy), we've come up with another way to explain the same concepts, but in more a more digestable format. I'll call this the fiber round of editing :)
Write and sling or don't waste time writing in the 1st place.
The tricky part of online how-to articles is who they're positioned to help. Is it the personal brand? The local business? The enterprise?
Not all marketing techniques or platform features are best suited for every type of business, and my latest includes advice that pulls from real examples and interviews of:
► Consultants, Coaches, Solopreneurs
► Local businesses
► SMB (small to medium sized business)
► Enterprise business
You'll also get a high-level view of how to Teach Google about your business using Google+ and How Google+ is a Content Marketing Toolbox from my contribution to the new book, Success Secrets of the Online Marketing Superstars.
Special thanks to everyone mentioned or cited in the article for their outstanding contribution to Google+ (in order of appearance):
How are you using Google+ for YOUR business?
#googleplus #googleplustips #localseo #semanticsearch #socialmediamarketing
aka All Roads Lead Where I Want Them To
Do you ever have follow-up content to go with discussions you're having on Google+? For example, a Google+ Event, or video share, that has an accompanying blog post a couple days later?
Why not go back to those discussions and:
1) Update the original post to include the follow-up link (in case someone reshares it)
2) Leave a comment with the link so anybody in the discussion gets a notification.
BONUS: Close comments after you drop the link to the follow-up. This drives more activity to the new content even if someone were to find your G+ post after the fact, like in search.
It isn't sneaky, it's smart marketing ;)
Fabulous and encouraging piece on building a community by . I'd encourage community mod's and owners to pass this along as a reminder of why we do what we do, I know we can get bogged down fighting spam all day.
cc you'll appreciate this, PYB definitely walks the walk that Gini lays out in the post. Congrats chap :) And cc my Google Plus for Small Business mods &
The best part? A bottomless pit of ideas that are coming out of projects like my Get Smart About Email Marketing web series (www.shoviwebsites.com/emailsmarts), The Compete Guide to Creating an Opt-In Guide (www.shoviwebsites.com/optinguide), and even client questions.
It's music to my ears to see these things all starting to come together, hence the choice of photo (the bell of my saxophone, get it? Bottomless pit, music, yes?)
Today's conversion term of the day, as heard on 's Call to Action podcast.
Lots of really good stuff jammed in here, give it a listen and tell me what you're using on your landing pages:
Good piece from that outlines the basic components of buyer personas and what to really focus on when you're creating them.
I'm going to add in something else, maybe more suitable for larger organizations but still important: account personas. These are different from the decision maker you're trying to reach with your content marketing, account personas look at the makeup of services various types of buyers will buy from you.
- Web strategy, G+ for businesspresent
- Shovi WebsitesEntrepreneurship, 2000 - present
- Rutgers-CamdenMBA (Finance & Marketing), 2000 - 2002
- American UniversityBS International Business, 1995 - 1998
- WebSIGHT Hangouts (current)
- Google+ Business Spotlight (current)
- Shovi Websites (current)
- 12most (current)
- MarketingProfs Daily Fix Blog (current)
- Denise Wakeman (current)
- Steady Demand (current)
- Plus Your Business! (current)
- The Social Media Hat (current)
- +Shovi Websites Google Plus page (current)
- NewGplusCovers (current)
If you need the expertise of not only an experienced, active Google Plus user, but also someone who understands marketing, web strategy, and how all this works together with your company's Google+ presence, consider hiring me to build you a focused, customized Google+ Strategy.
- Download my Google+ Profile Optimization Checklist
- Free Google+ Marketing Tips & Strategies on Pinterest
Best tips I can give you for Google Plus (that I've written):
- Personal Branding with your Google+ Hovercard
- How to search on Google Plus
- 36 ways to use Google+ for buisness, personal and 2014 (on 12most.com)
- Google Plus Brand Page strategies
- Balancing Google+ Page vs. Profile
- 10 Visibility Tips for Personal Branding (on DeniseWakeman.com)
- Daily Google+ To-Do List (on MarketingProfs)
- Smart uses for Embedding Google+ Posts
- Steady Demand's Brand Page Audit (checks connections between your G+ page and your website for free, an absolute must for any new business page)
- Steady Demand Pro (tracks performance of your profile, business page, and up to 3 competitors or prospects, use code BRANDMANAGER for 20% off for life)
- Circloscope (bulk circle management Chrome extension)
- NOD3X (social listening and network analysis)
- CircleCount (free personal Google+ monitoring)
I own Shovi Websites, a website design and email marketing company located outside Boston. The company has been in business since 2000. We build custom websites, semi-custom WordPress sites, provide hosting, website management, and email marketing services. Our target client is the small firm who realizes the importance of a solid online presence, but doesn't have the experience or in-house staff to handle the day-to-day.
Our mission is to provide tools and experience to small businesses and organizations otherwise accessible only to big-budget firms that can hire agencies. But if you are working with an agency, we can make sure their efforts are translated properly to your online presence.
In other words, I leverage the fact that I spend my days managing websites and staying up to speed with all the latest trends across the web so you don't have to.
Once I've digested what's out there, I'll relay it to you in a way that works more appropriately for your particular situation, your goals, and yes, your limitations.
Because at the end of the day, I believe your website is the most important part of your company's digital presence, and it needs to be performing at as high a level as possible. We help you do that while you run your business.
- Google Plus tips & techniques
- online, email and/or social marketing
- business and entrepreneurship.
- website design & development (including mobile)
- Google Plus strategies, tips and techniques
- Good email marketing content from people who know what they're talking about.
- Microbusiness challenges when it comes to making the most of their web presence.
- News about me or my company.
- The occasional personal quip or observation.
One more running list of posts I refer to frequently:
- Denise Wakeman / Joan Stewart HOA on Pinterest tips boards
- Schedule a Helpouts session with me to find ways to grow your email list
- Contact Google Local/Places Support
- What comes next for Google+? (Mark Traphagen discussion)
- ---- a Gideon Rosenblatt expansion on Mark's post (a must-read)
- How do I do private Hangouts on Air? (Ronnie Bincer)
- Direct Measurement of Google Plus Impact on Search Rankings (Stone Temple Consulting)
- How to merge your local and business page (Linda Buquet)
- Verifying Google+ Local pages with Webmaster tools (Google)
- How to send a private message on Google+ (Jaana Nystrom)
- (I'll come back and add more)
- stephanhov.com/amazonAuthor, Google+ Pro Tips series, 2014 - present
- WebSIGHThangouts.comBetter, Smarter Web Presence Blog, 2012 - present
- NewGplusCovers.comGoogle+ Marketing & Business, 2013 - present
- Shovi Websites - mobile-friendly web design and email marketing BostonOwner, 2000 - present
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