...and three other meaningful tests you can run immediately on your landing pages (or your most popular blog posts) to earn you more conversions.
Speaking of exit pop-ups, let this site's appear after you read the article, then spend a second or two thinking about how implemented her own suggestions directly into that piece.
#conversionoptimization #landingpages #cro
In 2010 when I last redesigned the premise behind our "blog" wasn't to have a blog at all, it was to have evergreen content that we could use to support our sales process.
Five years later the premise still holds up, but my writing is light years better, we have much stronger stories to tell, and examples to share. So while the next iteration of our company's web presence is being built, I pose this same challenge to you to think about how your content and blog strategy supports sales.
This article below might help, and so can I if you ask :)
#blogging #marketingstrategy #webstrategy
I can't take credit for the conversion tip I shared at 7:00 in this video for button text on your forms, but it seemed to really resonate with everyone who watched. always seems to get me to share those top-secret nuggets.
The rest of the interview talked about the mechanics, pros, and cons behind linking to the downloadable behind your landing pages. Then, once that is all set up, we spent some time discussing how you can monitor or test the impact of your delivery method, to make sure the people signing up to receive it are getting the best experience possible.
Thanks again Lany and for the opportunity to share these tips with your community.
#conversionoptimization #emailmarketing #landingpages
Consider yourself ahead of the game ;)
I had to explain to a corporate colleague, yesterday, why I spend so much time and energy on G+ engaging and interacting, putting up original content (when my website should be really benefiting from it) and sharing a lot of original information and insights (which should logically be kept for my books which bring me money.)
It was a fair question which became the initiation point for a long discussion into which were also drawn his line manager and the company's Corporate Communications expert.
I had to delve deep into my own motivations in order to actually make sense to people who don't use G+ and see social networks only as a marketing tool. As the discussion evolved I used their Whiteboard to sketch a few connections and relationships. I began to explain that there is a high level or reciprocity within G+ that is not evidenced in Twitter or even Facebook despite the fact that the latter is mostly close friends and family.
Once I started to look at it through the prism of Trust (which is the subject of an upcoming book which has me buried in research as well as writing) things began to fall into place.
What's more, the usual 'soft' platitudes of making friends with people you have never met and actually trusting them, suddenly began to make more sense.
Everything here is a contract of sorts, running on Transactional Trust and governed by the Reciprocity Response (https://goo.gl/mPAJWc). Transactional Trust, in turn, is made up of three other different types of trust, each of which has its own key points.
Not only does this help all of us interact in ways which provide mutual gains but it allows us to interact with different people, differently, calculate 'trust' differently for everyone and differently for each situation while still understanding that it is trust we use.
Trust is the key ingredient in establishing and strengthening connections between individuals which then begin to figure into such other concepts as identity, self-worth and the establishment of one's presence. In semantic search trust is the key value ascribed in the interaction and engagement between Entities.
When I got home my Whiteboard doodle became the diagram you see below. Have one awesome Saturday. :)
Detailed breakdown of their process, plus a list of their own best templates that we can use for inspiration.
Love the transparency, guys.
Right now I'm fleshing out some content ideas for the new web presence, and as always, have to answer the question "who's the target audience?"
The challenge with answering that question lies in defining an actual person or role in an organization that will get the most out of the information I'm presenting. In my business, for example, any piece of content I write could benefit a peer, business owner, marketing manager, or any combination thereof. And in order to grow the business and my company's reputation (which leads to larger clients and bigger networking opportunities), I need to be connecting with each of those roles.
It's just too generic.
So what I'm doing as an interim step is to define the takeaways for each piece of content, for each of those roles (peer, business owner, etc.).
I'd encourage you to add this step to your content marketing strategy, because it will help you focus, and at the same time, probably give you spin-off ideas for other pieces that can speak to the different roles.
My favorite line from Ocean's Eleven, and totally appropriate for Copywriting Mistake #3 in this article.
The next time you receive one of those ridiculously long "cold call" emails, reply and send them this article.
If you’re all about what, your career may have a very short horizon, replaced by automation in the near future; but if you’re someone who knows how and can help others learn how, then you won’t be going away, either.
This thought cuts to the core of relevance when it comes to the people we follow and connect with on social media. And in the perfect twist of relevance, I'm sharing it as I dump nearly all the marketing blogs I follow and load up on sales, automation, and conversion optimization.
The folks at Inbound.org have a section devoted to landing page critiques. I make it a point to visit every day to see if there are any landing pages I can offer constructive feedback on (http://goo.gl/c9H4lB) , but in the meantime, have found myself learning a ton from other experienced CRO professionals.
Definitely make this one of your learning destinations.
I really couldn't help myself when I shot this pic, it was just aching to poke a little fun at all those inspirational quote graphics that we see on social. So there you go.
More importantly, how's everybody doing? And what's this about the year being half over?!?! Are those goals being met? Mine are, little by little.
#coffee #inspiration #quotes
- stephanhov.com/amazonAuthor, Google+ Pro Tips series, 2014 - present
- WebSIGHThangouts.comBetter, Smarter Web Presence Blog, 2012 - present
- NewGplusCovers.comGoogle+ Marketing & Business, 2013 - present
- Shovi Websites - mobile-friendly web design and email marketing BostonOwner, 2000 - present
If you need the expertise of not only an experienced, active Google Plus user, but also someone who understands marketing, web strategy, and how all this works together with your company's Google+ presence, consider hiring me to build you a focused, customized Google+ Strategy.
- Download my Google+ Profile Optimization Checklist
- Free Google+ Marketing Tips & Strategies on Pinterest
Best tips I can give you for Google Plus (that I've written):
- Personal Branding with your Google+ Hovercard
- How to search on Google Plus
- 36 ways to use Google+ for buisness, personal and 2014 (on 12most.com)
- Google Plus Brand Page strategies
- Balancing Google+ Page vs. Profile
- 10 Visibility Tips for Personal Branding (on DeniseWakeman.com)
- Daily Google+ To-Do List (on MarketingProfs)
- Smart uses for Embedding Google+ Posts
- Steady Demand's Brand Page Audit (checks connections between your G+ page and your website for free, an absolute must for any new business page)
- Steady Demand Pro (tracks performance of your profile, business page, and up to 3 competitors or prospects, use code BRANDMANAGER for 20% off for life)
- Circloscope (bulk circle management Chrome extension)
- NOD3X (social listening and network analysis)
- CircleCount (free personal Google+ monitoring)
I own Shovi Websites, a website design and email marketing company located outside Boston. The company has been in business since 2000. We build custom websites, semi-custom WordPress sites, provide hosting, website management, and email marketing services. Our target client is the small firm who realizes the importance of a solid online presence, but doesn't have the experience or in-house staff to handle the day-to-day.
Our mission is to provide tools and experience to small businesses and organizations otherwise accessible only to big-budget firms that can hire agencies. But if you are working with an agency, we can make sure their efforts are translated properly to your online presence.
In other words, I leverage the fact that I spend my days managing websites and staying up to speed with all the latest trends across the web so you don't have to.
Once I've digested what's out there, I'll relay it to you in a way that works more appropriately for your particular situation, your goals, and yes, your limitations.
Because at the end of the day, I believe your website is the most important part of your company's digital presence, and it needs to be performing at as high a level as possible. We help you do that while you run your business.
- Google Plus tips & techniques
- online, email and/or social marketing
- business and entrepreneurship.
- website design & development (including mobile)
- Google Plus strategies, tips and techniques
- Good email marketing content from people who know what they're talking about.
- Microbusiness challenges when it comes to making the most of their web presence.
- News about me or my company.
- The occasional personal quip or observation.
One more running list of posts I refer to frequently:
- Denise Wakeman / Joan Stewart HOA on Pinterest tips boards
- Schedule a Helpouts session with me to find ways to grow your email list
- Contact Google Local/Places Support
- What comes next for Google+? (Mark Traphagen discussion)
- ---- a Gideon Rosenblatt expansion on Mark's post (a must-read)
- How do I do private Hangouts on Air? (Ronnie Bincer)
- Direct Measurement of Google Plus Impact on Search Rankings (Stone Temple Consulting)
- How to merge your local and business page (Linda Buquet)
- Verifying Google+ Local pages with Webmaster tools (Google)
- How to send a private message on Google+ (Jaana Nystrom)
- (I'll come back and add more)
- Web strategy, G+ for businesspresent
- Shovi WebsitesEntrepreneurship, 2000 - present
- Rutgers-CamdenMBA (Finance & Marketing), 2000 - 2002
- American UniversityBS International Business, 1995 - 1998
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