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Steffi Kieffer
Works at Revelate Design
Attended Goldsmiths College
Lives in Herrsching am Ammersee, Germany
42 followers|6,238 views
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Steffi Kieffer

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Last weekend was Lean Startup Machine Munich 2015, an amazing weekend-long workshop where attendees learn to build stuff people want. If you've never attended Lean Startup Machine, then this post will be quite heavy on jargon and low on context. Apologies in advance for that (and hope to see you ...
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Steffi Kieffer

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Facebook finally leverages our personal information to make some serious money.
Facebook has just released Atlas, an advertising platform that uses it's data to target ads throughout the internet, including mobile. This will allow advertisers to use Facebook targeting data on any device where a user is logged in. Which, unless you are more religious about constantly logging ...
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Last week the Lean Startup Meetup Munich organised its first "Lean Cup". Here are the results - Lean Startup Machine on steroids
How it all began. “So what do we do. Show the game?” It turns out that our monthly Lean Startup Meetup in Munich was on the same day as a World Cup game. We actually knew this for a while. But when the final schedule was released we discovered that the game in question was Germany-USA.
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Steffi Kieffer

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This blog post is the second of a two part series. Last time we looked at where things were at and how we got there. Today we will look at some practical tips to get ahead of the game. A pragmatic SEO strategy for 2014. First things first: Ranking is not the goal of SEO.
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The state of SEO in 2014 - an overview
This blog post is the first of a two part series. Today we focus on the state of SEO in 2014. The second part will give you practical tips to get ahead of the game. Recently Google announced that it will punish guest posting. Or to be more accurate: Guest posting with the sole aim of obtaining a ...
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Conversion nets are a systematic, inexpensive and non intrusive way to try out new ideas. Our latest blog post tells you how it's done
A systematic, inexpensive and non intrusive way to try out new ideas. Conversion nets - revelate. Conversion nets can help solve two common problems with websites: Features which get introduced but don't work out; Political conflicts over homepage real estate ...
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Have her in circles
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Steffi Kieffer

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User Research (Teil 2): Going Undercover
6 Tipps für eine einfache Integration im Projekt Alltag
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Artificial Intelligence: Are we soon to become domestic animals?
“If Robotics get too good, what is the point of us?” - Elon Musk. At the risk of sounding like a conspiracy theorist, I actually believe it is likely that machines will take control of the world sometime in the second half of this century. Have I watched Terminator a few too many times?
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Imitation is the road to hell, right? Not necessarily. Done right it can speed up innovation and deliver better products. 
We all know that innovation is the key to success. But in reality very few companies innovate much. Producing original work takes a lot of time, energy and often delivers worse results than just copying. Excessive aversion to imitation even has a name: “Not invented here”.
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Join us on July 17th as we team up with Virgin Unite to host a not-to-miss Hangout featuring three extraordinary leaders in business and product design. Eric Ries of The Lean Startup and Tim Brown, CEO of the famed design firm IDEO will discuss their respective philosophies and how they can be used by entrepreneurs and creatives alike. In addition, Google Ventures Designer Jake Knapp will provide insight into how these two approaches has helped him reimagine product design for businesses of all kinds ranging from artisan coffee shops to high-tech giants.

Have a question for Eric, Tim or Jake? Please submit them on this page before and during the Hangout and we'll take a look!

Resources: 
The Lean Startup: http://theleanstartup.com/principles
Design Thinking: http://en.wikipedia.org/wiki/Design_thinking
This Hangout On Air is hosted by Google for Entrepreneurs. The live video broadcast will begin soon.
Q&A
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Lean Startup Meets Design Thinking
Thu, July 17, 2014, 1:00 PM
Hangouts On Air - Broadcast for free

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Steffi Kieffer

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Design Thinking scheint zur Zeit einen regelrechten Hype zu erfahren. Es wird fast als Wunderheilmittel für Innovation gehandelt. Nicht zu Unrecht. Design Thinking wird eine Kreativmethode genannt, die zur Lösung von Problemen und zur Entwicklung neuer Ideen führen soll.
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People
Have her in circles
42 people
Jens “Mr. Grok'n'Roll” Reineking's profile photo
Franks Ross's profile photo
Traugott Wahl's profile photo
Ralf Lippold's profile photo
Andreas Mose's profile photo
David Stellion's profile photo
Gerhard Müller's profile photo
Timothy O'Hear's profile photo
Rashler Jay's profile photo
Work
Occupation
UX Design consultant, Co-founder @RevelateDesign
Skills
Lean UX, design thinking, lean startup and occasional artist
Employment
  • Revelate Design
    Founding partner, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Herrsching am Ammersee, Germany
Previously
Barcelona, Spain - London, UK
Story
Introduction
Passionate about Lean UX and design thinking
Education
  • Goldsmiths College
    BA Design Studies
Basic Information
Gender
Female