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Stefania Boleso
Works at Self Employed
Attended Università Bocconi
Lives in Milano
1,181 followers|66,882 views
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Stefania Boleso

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"The way we choose to deliver, not just what we deliver matters more than we realise".
The way we choose to deliver, not just what we deliver matters more than we realise.
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Stefania Boleso

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"A well-developed content strategy may require different content
styles for consumers of different ages". 
The latest from Unskippable Labs: an experiment in video advertising. Do different age groups respond differently to various levels of production value?
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Stefania Boleso

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"Good marketing starts with the customer’s needs and wants, not with the company’s emergency.
A great marketing strategy is geared towards creating lasting connections instead of simply being focused on reaching short term targets".
Good marketing starts with the customer's needs and wants, not with the company's emergency.
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An imperfect first step has a better chance of getting you to where you want to go than standing still.
All the plotting and planning in the world can't compare to the benefits you reap and insights you gain from taking action.
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[So true] A marketing strategy has to go beyond getting people to look in the window.If visitors are walking away it means we haven’t given them a reason to stay.
A marketing strategy has to go beyond getting people to look in the window. If visitors are walking away it means that we haven't given them a reason to stay.
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Have her in circles
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Stefania Boleso

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[Qualcuno dovrebbe avvisare i direttori marketing...]
"While ads with the brand in the first five seconds have higher ad recall and brand awareness lift, people are also more likely to skip them".
Curious what works when it comes to grabbing attention in YouTube ads? Check out the data we uncovered about winning views in the first five seconds.
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Stefania Boleso

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Indeed.
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
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[Meraviglia!]
Componi con Beethoven! #GoogleDoodle
 ·  Translate
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Stefania Boleso

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“We’re often led to believe migration is a drain on the country’s resources but Steve Jobs was the son of a Syrian migrant. Apple is the world’s most profitable company, it pays over $7 billion (£4.6 billion) a year in taxes – and it only exists because they allowed in a young man from Homs.”
Steve Jobs led the world's most valuable company. He was also the son of a Syrian migrant.
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[100% agree] "Today our customers have a voice and it’s our job to make them part of the conversation again."
When we listen to and engage with customers our businesses benefit in ways we might never have imagined.
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Must read.
The continent’s glaring tech gap is growing.
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People
Have her in circles
1,181 people
G Come Giocare La Giraffa Montagnola's profile photo
Francesca Parviero's profile photo
Sante Lucia's profile photo
Carlo Alberto Cuman's profile photo
Alessio Alberini's profile photo
Domina Vacanze's profile photo
Gardena Loober's profile photo
Franco Gambarelli's profile photo
Silvia Tropea's profile photo
Work
Occupation
Marketing Strategist
Employment
  • Self Employed
    present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Milano
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Marketing Strategist | Lecturer
Introduction

After a (too) long corporate life, I started my own business: I support companies on specific marketing communication projects, helping them define their strategy or training them on specific topics.

I am also a lecturer in several masters and training programs for professionals, covering different topics in the areas of marketing and communication.

I am passionate about digital and non conventional marketing.

Education
  • Università Bocconi
    Laurea in economia aziendale
Basic Information
Gender
Female