styles for consumers of different ages".
A great marketing strategy is geared towards creating lasting connections instead of simply being focused on reaching short term targets".
"While ads with the brand in the first five seconds have higher ad recall and brand awareness lift, people are also more likely to skip them".
- Self Employedpresent
After a (too) long corporate life, I started my own business: I support companies on specific marketing communication projects, helping them define their strategy or training them on specific topics.
I am also a lecturer in several masters and training programs for professionals, covering different topics in the areas of marketing and communication.
I am passionate about digital and non conventional marketing.
- Università BocconiLaurea in economia aziendale