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Stefan Rabsch
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www.stefan-rabsch.de
www.stefan-rabsch.de

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Am 1. Oktober haben wir in unserem Google Produkt-Blog über Neuigkeiten in Sachen News bei Google informiert. Inzwischen haben uns die in der VG Media organisierten Verlage gebeten, die angekündigte Umstellung etwas zu verschieben. Wir haben diesem Wunsch entsprochen und werden deshalb erst ab 23. Oktober 2014 Snippets und Thumbnails der betreffenden Verlage nicht mehr anzeigen.
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Panda update rolling out

Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. 

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected.
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Introducing Bot and Spider Filtering

Many of you have shared with us that it’s hard to identify the real traffic that comes to your pages. That’s why I’m pleased to announce that we’re adding bot and spider filtering. 

You can simply select a new checkbox option which would be included in the view level of the management user interface. This option would be labeled "Exclude traffic from known bots and spiders". Selecting this option will exclude all hits that come from bots and spiders on the IAB know bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site. 

Nestlé has been testing it and has found great benefit:  

“The Bot filter solution is essential for getting deeper insights. View level availability let us stay fully aligned with Best Practices provided to all site owners. Very easy to use, understand and communicate across thousands of Google Analytics users.”
-  Katarzyna Malik, Nestlé Google Analytics Specialist

Happy Analyzing!

Posted by Matthew Anderson, Google Analytics Team
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Dein neuer Job als SEO bei 1&1

Wir suchen Verstärkung! Möchtest du als Junior SEO Manager (http://s.tekka.de/newjob1) oder als SEO Manager (http://s.tekka.de/newjob2) bei 1&1 in München arbeiten und Portale wie gmx.net und web.de betreuen? Dann schnell bewerben! :)

#job   #seojobs  

Buddies, pls share!
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Mein Interview im Suchradar Magazin gibt es hier zum Nachlesen.
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