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Steen Rasmussen
Works at IIH Nordic
Attended Roskilde University
Lives in Copenhagen
675 followers|14,356 views
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Steen Rasmussen

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IIH Nordic at +measurecamp - well done Lars :)
 
I Just uploaded my presentation about 3 "hacks" for Universal Analytics.

- Enhanced Geo-location Analytics with Universal Analytics
- Getting offline data into Universal Analytics
- Getting weather forecast data into Universal Analytics

The offline sensors i showed during the session, can be bought here:
http://www.monnit.com/products/Wireless-Sensors/Wi-Fi

Enjoy the rest of the day!
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Steen Rasmussen

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En mulighed for at arbejde for nogle af landets bedste og mest interessante kunder - Del den endelig, hvis du kender nogen :)
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Vi søger nye Google / search konsulenter som har masser af energi og drive og har lyst til at være en del af et vinderteam - 
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I have just been nominated as Digital Analytics Practitioner of the Year at the Digital Analytics Associations Awards for Excellence. It is an honor to be on the list as the only Scandinavian of among 24 fine people like +Jesse Nichols +Krista Seiden and +Dave Booth - so dont forget to vote if you are a member of the DAA.
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Congrats Steen...well deserved and agree it's a humbling experience to be listed in this group!
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Tusind tak både deltagere, talere og sponsorer for en både omfattende og hyggelig #WAW hos KPMG i Århus.

Det var hele aftenen og den lange tur hjem værd.

Husk at følge IIH Nordic på Linkedin eller meld jer ind i den gratis DWAC gruppe, hvis I gerne vil have besked om næste arrangement

Tak for gode indlæg til +Morten Vadskær +Mogens Møller +Thomas Løjmann Jørgensen +Karsten Nygaard +Karsten Rendemann
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I lige måde - og tak for et godt arrangement!
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Del budskabet... Vi regner med der bliver udsolgt til WAW i Århus den 15 januar allerede i dag... Hvis du vil sikre dig en billet bør du tilmelde dig ASAP - Nu er du advaret ;) - http://tinyurl.com/olaoj9p
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Steen Rasmussen

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Forfærdelig undersøgelse om bankers synlighed. Når jeg ser den her artikel/undersøgelse http://www.business.dk/bank/banker-slaas-om-kunderne-paa-google der fastslår at Nordea er den mest synlige bank og gjort til indeks 100 bliver jeg mildest talt rystet. Danske Bank er i mine øjne så langt foran Nordea at artiklen er pinlig og måske manipuleret - fordi man har valgt at skære en lille serie af ord ud som Nordea performer bedre på.

Når jeg ser hvad de har af seo værdi og synlighed så får Nordea tæv i en grad så man ikke kan forstå det - så det får mig op af stolen af de så fremhæves som noget særligt. I billedet vil i kunne se hvad det ville koste at købe den tilsvarende trafik i Adwords - og her er forholdet nærmest 1:3 - og Danske Bank outperformer voldsomt i visibility og antalt af organiske keywords.

Klippet er taget fra værktøjet Searchmetrics.

Så for at slå det fast - Nordea er på ingen måde markedsledende når det kommer til SEO for banker ... og jeg har for god ordens skyld intet at gøre med hverken Nordea eller Danske Bank´s seo synlighed.
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Ser frem til en fantastisk Udsolgt WAW aften hos KPMG i Århus med indlæg af store hjerner som +Morten Vadskær, +Mogens Moeller, +Thomas Løjmann Jørgensen og Kim Damsgaard - Det bliver stort. 
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Road to IIH this monday morning... Not a bad way to start the day 
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Ser bestemt ikke dårligt ud. :)
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The ultimate AB test... just change ONE thing - beat this +Tim Ash :)
 
Small changes, with big impact - a Christmas gift for your conversion rate

Conversion rate optimization is easy! By adding one single symbol to a product page we can almost guarantee you'll at least double the conversion rate.

There's no need for fancy tools, like +Visual Website Optimizer, +Optimizely or +Unbounce  to test this - just implement it and see what happens :-)

Merry Christmas from the +IIH Nordic  #CRO Team
+Niels Tybjerg +Sarah Faber Petersen +Andreas Thimm +Steen Rasmussen 
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Have him in circles
675 people
Jesper Fredholm Jørgensen's profile photo
Jakob Kristensen's profile photo
Nicolas Malo's profile photo
Gunnar Langemark's profile photo
Ozgur Deniz Aydin's profile photo
Jacob Kildebogaard's profile photo
Z-thru Analytics's profile photo
Work
Occupation
Founder, Director, International Speaker on Data-Driven Online Business Development
Skills
I create documented business results from digital insights, Digital analytics, Online Business Development and International speaker
Employment
  • IIH Nordic
    Co-Founder, International Speaker and Data Driven Business Developer, 2012 - present
  • Digital Analytics Association
    Chair: Certification Board and Danish representative, 2008 - present
  • IIH Nordic
    Founder, Partner, Director of applied analysis and research, 2005 - present
  • Deducta
    Founder, Director of analysis and research, 2001 - 2005
  • Adera
    Head of Usability Center of Exellence, 1999 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Copenhagen
Story
Tagline
IIH Nordic - Partner, Director, Digital Analytics Specialist and International Speaker
Introduction

Been working with online and digital since as a consultant 1999, but dedicated to applied web analytics and online business development since 2001 as the co-founder of the company. 

Have been the Danish representative for the Digital Analytics Association since 2008 and have through more than 20 Web Analytics Wednesday helped built a community for Danes interested in analytics and optimization. 

Because of this dedication and interest for the field I have been invited to speak on the subject internationally at conferences from Silicon Valley to Barcelona.

Bragging rights
"Father" of between 2 and 4 kids. Owner of Goliath and still carry 5 different analytics certification
Education
  • Roskilde University
    Public Relations, 1989 - 1995
    Corporate communication from a business perspective
  • Digital Analytics Association
    Certified Web Analyst, Applied Web Analytics, 2010
    Certified in: 1. Web Analytics for Site Optimization 2. Measuring Marketing Campaigns Online 3. Creating and Managing the Analytical Business Culture
  • Google
    Google Analytics Certified Partner, 2010
  • Google
    Google Analytics Qualified Individual, 2008
  • Google
    Google Adwords Certified, 2013
  • Webtrends
    Webtrends Certified, 2005
  • Adobe
    Sitecatalyst Certified Professional, 2008
  • Yahoo
    Yahoo Analytics certified Partner, 2009
  • Evan Jones International Executive Coaching Academy
    Business management and Leadership, 2010 - 2011
    First student to graduate from the program with honors
Basic Information
Gender
Male