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Steady Demand
Google Plus for Business - Better Engagement, New Customers
Google Plus for Business - Better Engagement, New Customers


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How good is your Social Media reach?
Are you reaching as many as you could?

Of course not. We could all be doing better, couldn't we? Well, here's some of the quick facts that might be interesting for your business to be aware of:

- Facebook has over 2.0 Billion active users.
- Instagram has over 800 Million active users.
- Google+ has over 375 Million active users (we can only speculate).
- Twitter has over 238 Million active users.

How many of them are you reaching? No matter what the case, or what your business is about, we can help!

We're helping hundreds of businesses reach a wider audience with our "done for you" social media marketing services. Find out more:

#socialmedia #marketing #stats #infographic
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Need some fresh ideas to boost your email subscribers? ()

Email subscribers are one of your most valuable assets. But it's not always easy coming up with viable ideas for capturing them.

Thankfully, Kissmetrics has a recent blog post that is a treasure trove of ideas for getting the subscriber boost you're looking for!

One of our favorite tactics is Content Upgrades. The idea is that you create a free piece of content (like a blog post) but then you offer something on top of it (in exchange for the reader's email) that adds more value to the free piece of content. Some examples would be:

- Blog post with 12 tips, and a content upgrade that has 8 more bonus tips!
- Blog post with a case study, and a content upgrade that has a bonus infographic
- Blog post that teaches a tutorial, and a content upgrade that has bonus video/worksheet
- Blog post, and a content upgrade that is simply a PDF version of the blog post

It is a pretty simple concept that can dramatically improve your opt-in rates.

What's your favorite tactic from the list?

#marketing #contentmarketing #emailmarketing
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Pinterest announces Pincodes for brands

What are they? Essentially a way to connect a real life product to a brand-curated Pinterest Board.

The example used in the announcement is a customer seeing an item in-store with a Pincode that links them into a board that the brand has created with similar items.

This is almost like a "recommended items" list you would find on a typical e-commerce site.

Smart? Strange? Too complicated for people to actually use?

Tell us what you think in the comments below!

#pinterest #marketing #socialmediamarketing
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Facebook launches a “video creators” tool
Could be a huge deal for content creators

For those video content creators who have been on the fence about Facebook's video platform, this might just bee the push they needed.

It's not only giving them exclusive access to new in-video tools to make their streams more immersive and rich, they're also creating a new website where users can manage their content and communities.

Seems like a direct shot at YouTube's Creator Studio.

We'll just wait and see how adoption rates go. But if we were to speculate, this is certainly a big step in the right direction for Facebook.

What do you think?

#facebook #socialmediamarketing #socialmedianews
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4 Tips for Better Content Engagement (

Because what good is content if nobody engages with it? Answer: no good at all!

If you're going to be creating content that you hope your target market will consume, you probably want them to engage with it as well. Whether that's as simple as leaving a "like" or as amazing as buying your product--you want your content to compel them to react.

These four tips are a great place to start building engaging content. In summary:

1. Make it look good (visuals)
2. Relevance, professionalism, entertainment value
3. Grab their attention (don't be boring)

More great tips in this short, bite-sized article from Target Marketing Mag! Click the link below for the full read, and let us know in the comments what your favorite part of the article was.

#contentmarketing #socialmedia #marketing
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Content That Ranks: Everything You Need to Know (

Back when the "Content is King" craze started, it was all about cranking out as much content as you possibly could as fast as you could.

Well, the result was a lot of crappy, worthless content plastered all over the internet.

These days, smart marketers know that if you're going to spent time and money on creating content--it better be great content. And it better be the kind of content that search engines love to serve up to would-be customers.

The linked article below will give you a great start at knowing how to create this kind of content.

#marketing #seo #contentmarketing
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Feed Your Business, and It Will Continue to Feed You

Your business growth depends on more people learning about your products or services. That’s where marketing comes in.

An effective marketing strategy is one that best uses your time and resources.

With Steady Demand we partner with you and utilize our decades worth of experience, saving you both time and resources to create a marketing strategy that grows your business reach.

Our team of PR and Journalism pros will apply our tried-and-true methodology to put both social media and SEO practices to work for your business. We also believe highly in measuring results in order to continually improve them.

Reach out today to find out how to put our team to work for you:

#marketing #socialmedia #business #seo
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10 Content Marketing Tools to Keep You Organized and On-Track (

If you expect to keep up with the unyielding demand of content, you've got to have a strong toolset. And you should always be on the lookout for tools and methods that will help you boost productivity.

This list includes many great Content Marketing tools such as:

- Buzzsumo (a favorite of ours)
- Hemingway (fantastic writing feedback app)
- Google Docs (which our team couldn't live without)

...and many others. About seven others to be precise.

Let us know in the comments what your favorite marketing tools are!

#contentmarketing #productivity #tools
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The 7-Step Guide to Creating Amazing Cornerstone Content (

Cornerstone content can drive huge return on investment with the right strategy behind it. Do you know where to start with creating such content?

If not, this article from Business2Community will help! They summarized cornerstone content as:

"Cornerstone content is a high-value, foundational piece of content that is intended to help you start building traffic and brand awareness by showing people what you can offer. Your cornerstone content should be highly relevant to your business goals – it helps you establish authority in your industry and will bring in a steady stream of site visitors who are likely to be interested, sooner or later, in the products or services you offer."

Do a great job at this, and keep the content updated and you will see incredible SEO return!

You should also have a plan in which to constantly (within reason) share out this corner stone content so that you're always driving fresh social media traffic to it as well.

That would be where a great social media team comes in handy... (hint hint... we can help!)

#contentmarketing #seo #business
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5 social media content marketing trends to watch for in 2018 (

Most businesses are already busy planning for next year's marketing budget. If you're one of those businesses, make sure you take a look at the coming trends for next year first.

You don't want to allocate a good chunk of your spending to a trend that's on its way out. Some of the most important things to look out for are:

- Ephemeral Content (a.k.a. "expiring" or "time-sensitive" content like Snaps or Instagram Stories)
- Richer Content (such as video)
- Invest in 'Talent' (such as professional content creators and influencers)

What trends do you see coming down the pipeline for next year?

#marketingtrends #socialmedia #2018
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