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Google Plus for Business - Better Engagement, New Customers
Google Plus for Business - Better Engagement, New Customers


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How good is your Social Media reach?
Are you reaching as many as you could?

Of course not. We could all be doing better, couldn't we? Well, here's some of the quick facts that might be interesting for your business to be aware of:

- Facebook has over 2.0 Billion active users.
- Instagram has over 800 Million active users.
- Google+ has over 375 Million active users (we can only speculate).
- Twitter has over 238 Million active users.

How many of them are you reaching? No matter what the case, or what your business is about, we can help!

We're helping hundreds of businesses reach a wider audience with our "done for you" social media marketing services. Find out more:

#socialmedia #marketing #stats #infographic
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This is a really fascinating observation (the 2:1 clustering) that is well worth a read!
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How to Create a Social Media Calendar: A Template for Marketers

Make 2018 the year that you get serious about social! This article on Social Media Examiner gives you a clear and easy to use plan to map out your social media content calendar. Check it out!

#smm #socialmedia #marketing
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8 Simple Steps to Get Started with Instagram for Your Business (

Instagram is arguably the most loved social network around. (Next to Google+, though, right? 😉)

So if you're looking to up your social media marketing efforts for 2018, you'll want to jump on the Instagram wagon ASAP.

In this post from the Buffer team, you will learn how to:

1. Set up your profile
2. Post photos or videos
3. Post Instagram stories
4. Find people to follow
5. Comment on posts
6. Convert to business account
7. Use analytics
8. Use tools to help you

Click the link to read the full article on the Buffer blog:

#smm #socialmedia #instagram
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Did You Know That Google+ and Pinterest Go Together Like Peanut Butter and Jelly?

This is a great article from the archives of Peg Fitzpatrick. It may be slightly outdated, but it's still very much true--both networks are _search powerhouses!

Google+ is tied (and indexed) in Google Search. Pinterest is becoming the fastest growing search engine (with users that have high buying intent).

Smart marketers and businesses would do well to pair them together in their marketing strategy.

#googleplus #pinterest #socialmedia
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Need some fresh ideas to boost your email subscribers?

Email subscribers are one of your most valuable assets. But it's not always easy coming up with viable ideas for capturing them.

Thankfully, Kissmetrics has a recent blog post that is a treasure trove of ideas for getting the subscriber boost you're looking for!

One of our favorite tactics is Content Upgrades. The idea is that you create a free piece of content (like a blog post) but then you offer something on top of it (in exchange for the reader's email) that adds more value to the free piece of content. Some examples would be:

- Blog post with 12 tips, and a content upgrade that has 8 more bonus tips!
- Blog post with a case study, and a content upgrade that has a bonus infographic
- Blog post that teaches a tutorial, and a content upgrade that has bonus video/worksheet
- Blog post, and a content upgrade that is simply a PDF version of the blog post

It is a pretty simple concept that can dramatically improve your opt-in rates.

What's your favorite tactic from the list?

#marketing #contentmarketing #emailmarketing
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Pinterest announces Pincodes for brands

What are they? Essentially a way to connect a real life product to a brand-curated Pinterest Board.

The example used in the announcement is a customer seeing an item in-store with a Pincode that links them into a board that the brand has created with similar items.

This is almost like a "recommended items" list you would find on a typical e-commerce site.

Smart? Strange? Too complicated for people to actually use?

Tell us what you think in the comments below!

#pinterest #marketing #socialmediamarketing
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Facebook launches a “video creators” tool
Could be a huge deal for content creators

For those video content creators who have been on the fence about Facebook's video platform, this might just bee the push they needed.

It's not only giving them exclusive access to new in-video tools to make their streams more immersive and rich, they're also creating a new website where users can manage their content and communities.

Seems like a direct shot at YouTube's Creator Studio.

We'll just wait and see how adoption rates go. But if we were to speculate, this is certainly a big step in the right direction for Facebook.

What do you think?

#facebook #socialmediamarketing #socialmedianews
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4 Tips for Better Content Engagement (

Because what good is content if nobody engages with it? Answer: no good at all!

If you're going to be creating content that you hope your target market will consume, you probably want them to engage with it as well. Whether that's as simple as leaving a "like" or as amazing as buying your product--you want your content to compel them to react.

These four tips are a great place to start building engaging content. In summary:

1. Make it look good (visuals)
2. Relevance, professionalism, entertainment value
3. Grab their attention (don't be boring)

More great tips in this short, bite-sized article from Target Marketing Mag! Click the link below for the full read, and let us know in the comments what your favorite part of the article was.

#contentmarketing #socialmedia #marketing
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Content That Ranks: Everything You Need to Know (

Back when the "Content is King" craze started, it was all about cranking out as much content as you possibly could as fast as you could.

Well, the result was a lot of crappy, worthless content plastered all over the internet.

These days, smart marketers know that if you're going to spent time and money on creating content--it better be great content. And it better be the kind of content that search engines love to serve up to would-be customers.

The linked article below will give you a great start at knowing how to create this kind of content.

#marketing #seo #contentmarketing
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