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Stan Smith
Works at Pushing Social
Attended Miami University
Lives in Monroe, MI
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Stan Smith

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You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls.  Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO.  You are. Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy.
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Stan Smith

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Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
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How do identify and correctly evaluate a content marketing director for your business?  

I'm asked this question almost weekly.  In this post I outline the tool  I use called the Content Marketer Scorecard.

*http://bit.ly/1w2wZl3*
#contentmarketing   #contentmarketingtips  
At Pushing Social, we are often asked to evaluate or hire content marketers for our clients.  Over time, we’ve been able to pinpoint the competencies a content marketer needs to succeed in the position.
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Great post!
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Stan Smith

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Your sales team needs your content to work hard for them today. It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done. The modern sales rep needs the support of a well-designed and targeted content marketing plan.
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Stan Smith

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The normal content marketing advice isn't cutting it.  Like most marketing tactics, it doesn't take long for everyone to use and then overuse the tactic until it doesn't work.  But there is one content marketing tactic that still works. Check it out -
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Stan Smith

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Something isn’t working. Your marketing strategy is built on producing, repurposing, and promoting high-quality content.  This content is responsible for generating sales-qualified leads and your sales team is getting antsy. The end of the month is approaching and your carefully constructed editorial calendar still lacks finished content. What’s happening?
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Most content I read sucks.  Don't be offended.  I hate my own stuff most of the time.  Content Marketing Masters are never satisfied with their product. They are always looking for ways to tell the story just a bit better.  

That's what we discuss today...
http://bit.ly/1LD0UYm
A little while ago we defined Content Marketing as “Stories that Sell.”  This definition still holds.  Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.
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Stan Smith

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Does your content suck?  Here's what I would do if I had 30 days to fix it - *http://bit.ly/17RYd7P*
Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
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I use Evernote for 90% of my writing tasks.  However, I get distracted by the sidebars.  

Alternote (Mac App) finally solved this problem by giving me a "full screen" view that removes all sidebars.  
http://alternoteapp.com/

#contentmarketing   #contentmarketingtips  
Gorgeous note-taking app for Mac with Evernote integration. Alternote has pixel-perfect interface, robust search, distraction-free mode and lots more. It is designed to be the most convenient and natural way to make notes, collect information, write down your ideas, feelings and memories
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Stan Smith

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Sales.  You don't have a business unless you have customers and someone has to go and get customers to buy your product.   While content needs to be relevant and interesting, it also needs to create a qualified lead for your sales team to contact.

Today's article will show you how to evaluate the sales-worthiness of your content.

http://bit.ly/1vFHWsE
Your sales team needs your content to work hard for them today. It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done. The modern sales rep needs the support of a well-designed and targeted content marketing plan.
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Guess what. Content Marketing kinda sucks. Specifically the process of making sure you are effectively executing your strategy.  

It's easy for your plan to devolve into distracted and desperate attempt to generate the views, conversions, and sales from your content.

Take a breath and give this a read: http://bit.ly/1C3SM0l
Content marketing strategies are complex - for good reason.  Dozens of skillets need to be mastered before a plan can yield consistently better results.  Success takes time. But what if you’re almost out of time?  
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Stan Smith

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Loved this conversation with +Ryan Hanley He's got some very useful knowledge to pass along. Take a listen 
We enjoyed our conversation with guest Ryan Hanley, Mr. Content Warfare himself.  You'll love Ryan's straightforward and practical approach to getting noticed online.
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Have him in circles
1,109 people
Madan Dhakal's profile photo
Claire Axelrad's profile photo
Daniel Omell's profile photo
Lurleen McNair (Your R E Girl)'s profile photo
Giancarlo Orsini's profile photo
Pritha Dasgupta's profile photo
Albert Morgan's profile photo
김건희's profile photo
Miraj Gazi's profile photo
Work
Occupation
Content Marketing Strategist, Author, Consultant, Speaker
Skills
Strategy, Coding (RoR, PHP, Javascript), Analytics
Employment
  • Pushing Social
    Managing Director, 2012 - present
  • Fluency Media
    VP Marketing, 2007 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Monroe, MI
Links
Story
Tagline
Content and Digital Marketing Strategist, Author, Speaker, Coach
Introduction
Founder of Pushing Social and Co-Author of Born to Blog
Bragging rights
Lead Dog at Pushing Social
Education
  • Miami University
    1995
Basic Information
Gender
Male