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Stan Smith
Works at Pushing Social
Attended Miami University
Lives in Monroe, MI
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Stan Smith

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Stan Smith

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Most of the time - boring content has more to do with your reader than your writing.  It sounds counterintuitive but it's true -
Who wants to read, view, or listen to your business’ content? This simple question often turns marketing mavens into sputtering marketing interns.  Here’s what our team usually hears:
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Most content I read sucks.  Don't be offended.  I hate my own stuff most of the time.  Content Marketing Masters are never satisfied with their product. They are always looking for ways to tell the story just a bit better.  

That's what we discuss today...
http://bit.ly/1LD0UYm
A little while ago we defined Content Marketing as “Stories that Sell.”  This definition still holds.  Stories are too compelling to ignore and businesses are learning that a well-designed story is an essential gear in their marketing machine.
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Does your content suck?  Here's what I would do if I had 30 days to fix it - *http://bit.ly/17RYd7P*
Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
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Stan Smith

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I use Evernote for 90% of my writing tasks.  However, I get distracted by the sidebars.  

Alternote (Mac App) finally solved this problem by giving me a "full screen" view that removes all sidebars.  
http://alternoteapp.com/

#contentmarketing   #contentmarketingtips  
Gorgeous note-taking app for Mac with Evernote integration. Alternote has pixel-perfect interface, robust search, distraction-free mode and lots more. It is designed to be the most convenient and natural way to make notes, collect information, write down your ideas, feelings and memories
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Sales.  You don't have a business unless you have customers and someone has to go and get customers to buy your product.   While content needs to be relevant and interesting, it also needs to create a qualified lead for your sales team to contact.

Today's article will show you how to evaluate the sales-worthiness of your content.

http://bit.ly/1vFHWsE
Your sales team needs your content to work hard for them today. It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done. The modern sales rep needs the support of a well-designed and targeted content marketing plan.
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Very cool.  The birth of a logo.
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You are probably under tremendous pressure to invest in content marketing. But, smart CMOs understad that marketing strategy isn’t set by popularity polls.  Sure Seth Godin says “Content Marketing is the Only Market Left.” but Seth Godin isn’t briefing the CEO.  You are. Provocative soundbites work for SlideShare presentations but they aren’t the building blocks of a sound marketing strategy.
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Are you relying on shiny-tool syndrome, hoping that this week’s content marketing tactic will get you on the right track?
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How do identify and correctly evaluate a content marketing director for your business?  

I'm asked this question almost weekly.  In this post I outline the tool  I use called the Content Marketer Scorecard.

*http://bit.ly/1w2wZl3*
#contentmarketing   #contentmarketingtips  
At Pushing Social, we are often asked to evaluate or hire content marketers for our clients.  Over time, we’ve been able to pinpoint the competencies a content marketer needs to succeed in the position.
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Great post!
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Stan Smith

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Your sales team needs your content to work hard for them today. It's tough being a sales rep in today’s environment especially if you are selling B2B services.  Key contacts are safely cocooned in an almost impenetrable anti-sales fortress.  Simply having tough skin and persistence isn’t getting the job done. The modern sales rep needs the support of a well-designed and targeted content marketing plan.
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The normal content marketing advice isn't cutting it.  Like most marketing tactics, it doesn't take long for everyone to use and then overuse the tactic until it doesn't work.  But there is one content marketing tactic that still works. Check it out -
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People
In his circles
97 people
Have him in circles
1,289 people
Sofia Pacifico Reis's profile photo
Steve Faber's profile photo
Paras Holidays's profile photo
eClincher Social Media's profile photo
victormariellah Apo's profile photo
Robert Steigl's profile photo
Dimitris Moutafis's profile photo
ravi donga's profile photo
!GabrielGamer - Juegos&Diversión's profile photo
Work
Occupation
Content Marketing Strategist, Author, Consultant, Speaker
Skills
Strategy, Coding (RoR, PHP, Javascript), Analytics
Employment
  • Pushing Social
    Managing Director, 2012 - present
  • Fluency Media
    VP Marketing, 2007 - 2012
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Monroe, MI
Links
Story
Tagline
Content and Digital Marketing Strategist, Author, Speaker, Coach
Introduction
Founder of Pushing Social and Co-Author of Born to Blog
Bragging rights
Lead Dog at Pushing Social
Education
  • Miami University
    1995
Basic Information
Gender
Male