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"The reality is, content marketing isn't just better quality or more content that gets great distribution. Content marketing is thoughtful creation of information designed for a particular audience and specific outcomes as an individual object and as part of an overall strategy. Content is an educational vehicle that can guide prospective customers through the journey from awareness to advocacy, across the entire customer lifecycle."
#socialmedia #contentstrategy #marketing #social #media #socialmediamarketing
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Also read this article and it's so true. As a user, I eventually tune out most broadcasters. Really love the folks that interact.
I share these articles as part of my overall online strategy to create a better web experience for us all! 
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