Profile cover photo
Profile photo
Sribu
1,416 followers
1,416 followers
About
Posts

Post has attachment
5 Signs it’s Time for an Email Marketing Makeover: These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of […] #measure
Add a comment...

Post has attachment
4 Data-Backed Conversion Hacks that Cost You Nothing: Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. […] #measure
Add a comment...

Post has attachment
What Tinder Can Teach Us About Growth Marketing: Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth. Within two years, Tinder boasted 800 million swipes every single day. […] #measure
Add a comment...

Post has attachment
5 Post-Purchase Email Campaign Tactics Worth Trying: Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers […] #measure
Add a comment...

Post has attachment
How to Find Which Sites are Driving Retention: I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel […] #measure
Add a comment...

Post has attachment
How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins: If you were Amazon CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty […] #measure
Add a comment...

Post has attachment
Real World Growth Hacking: A Guide to Getting Customers for the Unfunded: “1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything. […] #measure
Add a comment...

Post has attachment
Timely and Relevant Is The Only Message That Matters: During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat […] #measure
Add a comment...

Post has attachment
Using Marketing Analytics to Win at Email Marketing: You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because […] #measure
Add a comment...

Post has attachment
Let User Behavior Shape Your Customer Engagement Strategy: SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may […] #measure
Add a comment...
Wait while more posts are being loaded