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Springboard Brand & Creative Strategy
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Springboard Brand & Creative Strategy is a branding and communications firm specializing in healthcare
Springboard Brand & Creative Strategy is a branding and communications firm specializing in healthcare

22 followers
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New Insights on Healthcare Websites
Your website is the hub of your digital marketing strategy.  It is the place where patients, members and influencers want to learn more about your organization.  While many medical product and service companies have an online presence, they don’t think of s...
New Insights on Healthcare Websites
New Insights on Healthcare Websites
hospitalbranding.blogspot.com
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How medical associations should write their value proposition.
According to Deepak Chopra in his bestselling book  The Seven Spiritual Laws of Success ,  “How can I help?” is the only question that truly matters.  “It coaxes and expands your awareness out toward the service and care of others.” Many medical association...
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Hospital Branding Blog: Consumer trends impacting healthcare marketing in 2018 have already happened
By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018.   From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectatio...
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Hospital Branding: Immersive Experiences Take Your Brand Below "See" Level
Branding in healthcare organizations is still predominantly
associated with how and where consumers see your brand.   It could be digitally, on
traditional media, or your brand architecture displayed on signs and
buildings.   But the total brand
experience ...
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The Revival of Direct Mail in Healthcare Marketing and Branding
Direct mail as a healthcare advertising tactic has undoubtedly declined in volume over the past decade. One of the contributing factors, of course, has been the rise and surge of digital and social media platforms, both allowing healthcare brands to effecti...
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Healthcare Branding: Three Important Steps to Winning with Online Owned Media
Creating a winning digital strategy takes the right combination of ‘earned,’ ‘owned’ and ‘paid’ media. Understanding what those are, and how to leverage them to create a successful plan can be confusing. A great way to tackle this is by thinking of earned, ...
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The Power of Testimonials in Healthcare Branding
If you aren’t already using testimonials in your healthcare marketing plans, I hope that this inspires you to do so. Testimonials are a powerful tool that can persuade potential customers to buy or use your services. In fact, testimonials could be one of th...
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Hospital Branding: Do I Need SEO?
In this evolving, technology-driven world we live in, phone books and directories are a thing of the past.  When it comes to finding the best restaurant, electronic store, bowling alley or even hospital, you must exist online. However, having just a website...
Hospital Branding: Do I Need SEO?
Hospital Branding: Do I Need SEO?
hospitalbranding.blogspot.com
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Hospital and Healthcare Branding - Ten Lessons from 15 Years
I just had a birthday!  My company did, that is.  Springboard Brand & Creative Strategy recently turned 15 and since only one third of new businesses last past their first decade, I feel pretty good about this accomplishment.  As I reflect over the past dec...
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More hospital mega-brands on the horizon as mega-mergers rise
This week’s Modern
Healthcare magazine, long a leading industry publication for healthcare and
hospital executives, recapped the number of “mega-mergers” taking place in the
industry during the first quarter of 2017.   The article cites four such mergers be...
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