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Spot On PR
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Spot On PR helps build brands online and offline.
Spot On PR helps build brands online and offline.

44 followers
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In a world full of doubt, brands must be on guard to ensure their own authenticity, avoid untrustworthy channels and protect hard-earned trust.
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After 10 years of buffeting by social media, brands now face an even greater challenge: AI voice tech. How will brands find their own voice in the new world of AI?

#branding #marketing #voice #AI #Alexa #brands
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As the rate of change in marketing practices approaches warp speed, making 2018 predictions can be a tricky business. Nevertheless, here is a list of some of the New Year prediction essays that we enjoyed reading.

#marketing
#advertising
#media
#video
#SEO
#UAEmarketing
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Artificial intelligence seems poised to unleash a vast, supercharged army of content bots, making it impossible to tell real content from fake - and that includes brand content...
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How long before consumers begin trusting AI to make their brand choices?
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Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers?

Now that the country has a wide choice of mobile payment options, mobile-first strategies should finally be able to pay their own way.

#marketing #omnichannel #retail #mobilefirst #ApplePay #Samsungpay
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Of course, all advertising and marketing agencies have a room full of highly-qualified people kicking back, playing pool and watching TV, just waiting for urgent campaign briefs.

However, just for a moment, let's pretend that they don't...
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Selling the Internet is over! Noone gets credit for simply being there any more...
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Many brands in the Middle East simply need to invest in smart, well thought-through content & communications
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Multichannel or omnichannel what's the difference?

#marketing #omnichannel #multichannel #retail #ecommerce
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