"The motivator of this round of Big 12 expansion is just like every other round of expansion. Money. It’s a straight financial play. One wise veteran of realignment said that making an average of about $100 million extra per year, as the Big 12 is slated to do, is like getting TV network money without adding a TV network. The Big 12 would get that money, essentially, if it added four intramural programs.
The Big 12 has no chance of starting a linear network, one of the recent motivators for adding schools. Nor is the league’s television contract up soon, which is the other historic trigger for realignment. This is a straight cash play to make sure the league doesn’t get left behind financially, as it’s the only major conference without a television network."