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The Texas Program in Sports and Media
Works at University of Texas at Austin
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Lived in austin, tx
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"Depending on whom you believe, Texas was either going to stay in the Big 12 all along or Beebe’s 11th-hour wrangling gave the Longhorns the deal they wanted and convinced them to stay. Those in what is now known as the Pac-12 insist Texas officials pulled an okey-doke, negotiating as if they would sign over their rights to the Pac-16 only to pivot at the last minute and ask to keep third-tier rights so they could form what became the Longhorn Network. No matter which side is telling the truth, we know Texas accepted Beebe’s deal, as did everyone else. About 24 hours before the Big 12 would have begun to dissolve, it was saved."
Conference realignment five years later: Reassessing how former Big 12 commissioner Dan Beebe truly fared.
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Texas just brought in more TV money than any SEC school did. And while that might change, reports of the LHN's demise are premature.
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Thank you DeLoss Dodds. Thank you for your sad devotion to making the Longhorn Network a reality.
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"Yes and no."
News Will Dish Offer Longhorn Network In HD? By Swanni Follow @SwanniOnTV. Washington, D.C. (May 23, 2014) - Dish will launch the Longhorn Network, the regional channel devoted to University of Texas sports, on May 28. So, will the satcaster carry it in High-Definition? Yes and no.
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"So you can see the enormous influence of a combined AT&T/DirecTV on sports television. Should the proposed deal be approved by the Feds, the impact it would have on regional sports networks would be felt throughout the cable industry."
By now, you have already heard of the whopping $48.5 billion purchase of DirecTV by AT&T. The numbers are staggering. The combined AT&T-DirecTV company would become the second largest television provider behind Comcast-Time Warner Cable which announced their own megadeal earlier this year. Should the Feds approve the AT&T deal, the impact on sports would…
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"The deal between ESPN and DISH more than doubles LHN's national distribution."
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"Interestingly, Texas, the school once at the epicenter of realignment mania, is arguably no better or worse off today than it was five years ago. On the one hand, staying in the Big 12 allowed the school to launch the Longhorn Network, which, despite its distribution struggles, affords UT an average $15 million in annual revenue. Combined with its roughly $25 million share of Big 12 revenue, the 'Horns easily cash more TV and postseason money than any other school."
The Texas Longhorns created chaos around the country in 2010. Here's how UT, Texas A&M, Missouri, TCU, West Virginia and others fared in the unforgettable realignment circus.
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"The arrangement between the SEC and ESPN is similar to the one between ESPN and the University of Texas that produced the Longhorn Network. In that deal, Texas receives a minimum cash guarantee but also retains 70 percent of the profit (not gross revenue) once ESPN recoups its initial $295 million investment. Because of serious carriage issues, the Longhorn Network could take a while to recoup that investment. The SEC Network, because it was almost fully distributed immediately, would recoup a similar up-front investment much more quickly."
The wild success of the SEC Network and Big Ten Network are elevating those conferences above what the other Power Five leagues can match.
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It has been four years since the Longhorn Network launched. All four years have been bad.
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"Regarding ESPN's Longhorn Network, which carries University of Texas events, 'I would say the exact same thing,' York added."
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"They know about the Longhorn Network. They've seen what the jerseys in the bookstores cost, with none of the profit flowing back to the athlete. They've heard about the Ohio State athletic director who received an $18,000 bonus because his wrestler won an NCAA title. They're aware of the Alabama football coach and Duke basketball coach making $7 million a year. They know how ridiculous it is for West Virginia to play in a league with four schools from Texas.
To them, that plot of scholarship farmland doesn't look like much compared to the crown jewels.
That's why the empire is threatened today. The taking never stopped, and the giving back never started."
For years, the NCAA has overextended its reach. Now facing an athlete-led push to change how college athletics are run, the cracks are beginning to show.
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In their circles
45 people
Have them in circles
99 people
David Meldofsky's profile photo
Al Brooklyn's profile photo
Aaron Lowery's profile photo
Avery Holton's profile photo
Jennifer Chang's profile photo
Rob Parham's profile photo
Damon Salvadore's profile photo
Emanuel Saba's profile photo
Hnd Skott's profile photo
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  • University of Texas at Austin
    2009 - present
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TPSM informs an interdisciplinary dialogue on sports, media and society at the University of Texas at Austin.
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