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IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. This is a significant rise from 2011 when just 54 percent of associations saw year-over-year revenue growth.

The survey also examines how associations approach sponsorship—from the number of staff and departments who work with corporate partners to the benefits offered. #sponsorship #association  
IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. The survey also examines how associations approach sponsorship.
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IEG Consulting shares key insights and actionable takeaways from our 14th annual sponsorship decision-makers survey #sponsorship  
The 14th annual IEG/Performance Research Sponsorship Decision-makers Survey yields actionable insight into what corporate marketers expect from their sports, entertainment, cause, event and association partnerships.
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The 2014 results of our annual IEG/Performance Research Sponsorship Decision-makers Survey reveal an interest in more tangible benefits beyond those that offer visibility, an increasing reliance on marketing agencies to help execute sponsorships, and improvement into measuring the impact of partnership programs. Download the full results. #sponsorship  
The 14th annual IEG/Performance Research Sponsorship Decision-makers Survey yields actionable insight into what corporate marketers expect from their sports, entertainment, cause, event and association partnerships.
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Blog post from IEG's +Jim Andrews highlights key ideas, practices, trends & takeaways from the IEG 2014 sponsorship conference. #ieg2014 #sponsorship  
The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubed:
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The top eight business technology sponsors alone spend more than $300 million annually, with budgets on par with consumer giants such as Procter & Gamble, Sprint, J.P. Morgan Chase and Dr. Pepper Snapple Group. in the business technology category.

Discover why these B2B marketers are taking on B2C qualities at the same time they are discovering dramatic new ways to showcase their solutions by improving rightsholders’ businesses and helping partners foster deeper relationships with fans and supporters. #sponsorship   #b2b #b2bmarketing
This IEG special report—examining sponsorship activity, spending, trends and activation elements—reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies and what that means for their current and prospective partners, competitors and fellow sponsors as they look to secure additional and more valuable rights and benefits from properties.
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We have created a special section to capture how the worldwide Olympic partners and sponsors of the U.S. Olympic Committee are activating around the Sochi Winter Games and to share our commentary on the latest developments.

Although most sponsors, particularly the global TOP partners, are not activating to their typical level, there is still plenty of leveraging to discuss.
#sponsorship #sochi2014 #olympics2014 #sportsbiz  
No event on Earth matches an Olympic Games in terms of the amount of sponsorship activity. IEG has created this special section to capture how the worldwide Olympic partners and sponsors of the U.S. Olympic Committee are activating around the Sochi Winter Games and to share our commentary on the latest developments.
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The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship. New blog post from +Jim Andrews #sponsorship #sportsbiz  
The Donald Sterling scandal has introduced a new concept for our industry—the idea of suspending a sponsorship.
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Blog post from +Lesa Ukman  features three great examples of how banks are activating through sponsorship content #sponsorship #activation  
Banks are upping their game—moving away from generating name awareness through sponsored properties to using or developing content associated with a property in their owned media to engage customers while promoting the partnership. Three notable examples:
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Sponsorship spending by North American companies is expected to total $20.6 billion in 2014, up 4.3% from 2013. Although sponsorship is still seeing steady growth, corporate interest in other marketing alternatives, particularly digital, has dampered enthusiasm. #sponsorship #infographic  
IEG's 29th annual year-end industry review and forecast shows a contraction in the flow of marketers' dollars into sports, entertainment, cause, cultural and other partnerships
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Music Sponsorship Spending To Total $1.34 Billion In 2014 [INFOGRAPHIC]

Music provides an unparalleled platform to engage consumers through a key passion point.

#music   #sponsorship   #infographic   #entertainment  
Music provides an unparalleled platform to engage consumers through a key passion point.
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IEG has forecast growth in sponsorship spending this year, but at a slower rate than any of the past three years. We attribute this to marketers’ growing interest in (and spending on) digital, social and mobile media.

But as the report shows, the rise of digital marketing should provide a boost to sponsorship, as brands and properties recognize the power of partnerships to deliver relevant and sharable content.

Download Sponsorship Spending Report: Where the Dollars Are Going and Trends for 2014

#sponsorship  
IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but also explores how cutting-edge rightsholders are embracing digital to offer better benefits and engagement to partners.
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While corporate dollars have still filled Olympic coffers in advance of the opening ceremonies at Sochi, multiple factors will make these Games among the least leveraged by sponsors. #sponsorship #olympics #sochi2014 #sportsbiz #infographic  
While corporate dollars have still filled Olympic coffers in advance of the opening ceremonies at Sochi, multiple factors will make these Games among the least leveraged by sponsors.
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In their circles
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Have them in circles
172 people
Scot Benson's profile photo
Alex Palantoni's profile photo
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Ale Magalhaes's profile photo
Anneliese Place's profile photo
Jasna Benčić's profile photo
Peter Minde's profile photo
Michelle Martin's profile photo
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IEG leads the way in sponsorship solutions.
Introduction
IEG leads the way in sponsorship solutions. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.