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Blog post from IEG's +Jim Andrews highlights key ideas, practices, trends & takeaways from the IEG 2014 sponsorship conference. #ieg2014 #sponsorship  
The tagline for IEG’s 31st annual sponsorship conference was “How new intents, technologies and applications are transforming partnerships.” Using that as a framework, here are some of the highlights from the many outstanding sessions at Sponsorship Cubed:
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The top eight business technology sponsors alone spend more than $300 million annually, with budgets on par with consumer giants such as Procter & Gamble, Sprint, J.P. Morgan Chase and Dr. Pepper Snapple Group. in the business technology category.

Discover why these B2B marketers are taking on B2C qualities at the same time they are discovering dramatic new ways to showcase their solutions by improving rightsholders’ businesses and helping partners foster deeper relationships with fans and supporters. #sponsorship   #b2b #b2bmarketing
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We have created a special section to capture how the worldwide Olympic partners and sponsors of the U.S. Olympic Committee are activating around the Sochi Winter Games and to share our commentary on the latest developments.

Although most sponsors, particularly the global TOP partners, are not activating to their typical level, there is still plenty of leveraging to discuss.
#sponsorship #sochi2014 #olympics2014 #sportsbiz  
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IEG’s new briefing spotlights the seven critical sponsorship benefits that sponsors should require and rightsholders must provide if they want to find success in today’s marketplace by connecting with audiences, consumers and customers. #sponsorship  
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IEG has forecast growth in sponsorship spending this year, but at a slower rate than any of the past three years. We attribute this to marketers’ growing interest in (and spending on) digital, social and mobile media.

But as the report shows, the rise of digital marketing should provide a boost to sponsorship, as brands and properties recognize the power of partnerships to deliver relevant and sharable content.

Download Sponsorship Spending Report: Where the Dollars Are Going and Trends for 2014

#sponsorship  
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While corporate dollars have still filled Olympic coffers in advance of the opening ceremonies at Sochi, multiple factors will make these Games among the least leveraged by sponsors. #sponsorship #olympics #sochi2014 #sportsbiz #infographic  
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+Jim Andrews shares reasons to attend IEG's 2014 conference: Sponsorship Cubed.

Join 1,200 of your peers in Chicago for the sponsorship industry's one-of-a-kind, world-class confluence of innovation, inspiration and learning. March 23-26, 2014 http://www.IEG2014.com
#sponsorship #sportsbiz #ieg2014  
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IEG leads the way in sponsorship solutions.
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IEG leads the way in sponsorship solutions. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.