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Spencer Fleury
Works at Symantec Corporation
Attended University of South Florida
Lives in San Francisco, CA
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Spencer Fleury

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Just got the proof copy of "City by City," which will be published in May by n+1 and Faber & Faber - and which includes a short essay by yours truly. Woooo!
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Hey thanks guys!
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Spencer Fleury

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This morning I got an email from LinkedIn. That’s not unusual at all. I get daily updates from several groups I belong to, and since Gmail filters all those messages directly to the Social tab, I can ignore them until I’m ready to skim them. Today, the…
This morning I got an email from LinkedIn. That's not unusual at all. I get daily updates from several groups I belong to, and since Gmail filters all those messages directly to the Social tab, I c...
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Shit, I never thought of that. I try to be careful about that sort of thing with mobile apps, but that one might have slipped through. Doesn't make it any less intrusive and creepy, though.
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Spencer Fleury

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I was beginning to think I had imagined this. Thanks for posting it.
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Spencer Fleury

commented on a video on YouTube.
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This is what happens when you put nihilists in your advertising, Larry.
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This is actually one of my favorite series of commercials ever produced. It hits on many levels for me. 
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Spencer Fleury

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New blog post: The city of #Detroit  is stealing my ideas.
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They just elected one, and it'll all be official in about six weeks. Dave Bing decided he didn't want to run for re-election.
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Spencer Fleury

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And yet we still don't have light sabers, hovering land speeders, or the ability to indefintely freeze obnoxious people in carbonite. So take that, Star Wars. 
 
Star Trek

Predicting the future since 1966.

#startrek #googleglass
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Have him in circles
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The Great Recession may have ended in 2009, but for many Americans, the recovery since then has felt like anything but a recovery. The New York Times reported that in the five years since the recession, US economic growth has averaged around 2% per year,…
The Great Recession may have ended in 2009, but for many Americans, the recovery since then has felt like anything but a recovery. The New York Times reported that in the five years since the reces...
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New blog post: Advertising and the World Cup @schifino_lee

There is something about big-time soccer that brings out great advertising. Every four years, companies like Nike and Budweiser and McDonald’s build entire ad campaigns around their sponsorship of the World Cup. Since at least 2002, they’ve often been…
There is something about big-time soccer that brings out great advertising. Every four years, companies like Nike and Budweiser and McDonald's build entire ad campaigns around their sponsorship of ...
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Ideas http://wp.me/s2txlL-ideas

I’ve recently started writing with an eye toward publication, rather than just posting to a blog no one reads. I’ve already churned out drafts of several essays, short stories, even the beginnings of a novel – and what’s more, I’ve had a couple of…
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This is a "new" post on my blog, by which I mean, it's a post I wrote last week but is still the most recent thing up there. It's basically what happens when frustrated academics write analyses of Super Bowl commercials. Yeah! Fun!

#advertising   #tv   #superbowl   #volkswagen  
(note: this is what happens when frustrated academics write about Super Bowl ads. Proceed at your own risk.) In a pretty meh crop of Super Bowl ads this year, one of the spots I've heard people tal...
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I thought the bathroom scene was pretty predictable myself, but reasonable people can certainly disagree on such matters. But now that you mention it, you might be right about the Victoria's Secret thing - however, we're also talking about people whose sole job is to come up with creative messaging solutions to business problems. So I can't really buy the idea that working around the VS comparison is somehow beyond Argonaut's abilities.
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I have a new post up at the Revital Agency blog, about keyword-stuffing and why you should stop doing that THIS INSTANT.

A brief excerpt:

"Everyone knows that marketing and advertising have undergone major changes over the last decade or so. We’ve been working hard to make sense of and capitalize on changes in technology, as well as the changes in consumers’ information-gathering habits that technology has driven. But one thing hasn’t changed: you’ve still got to give prospects a reason to become customers. And while there are more ways than ever to do this, a landing page stuffed full of keywords ain’t one of them.

Keywords communicate no product benefits. They build no brand identity. They do not encourage the back-and-forth communication that is key to building relationships with customers these days. When they work, all they can do is signal Google that your page is probably a relevant result for a search that contains certain words."

Read the whole thing at the included link, if you are so inclined.
Keywords can get visitors to your site. But can they convert? It’s not at all uncommon for clients to walk in with the expectation that if their site shows u
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That's exactly it, Robert. Another reason I think the practice persists is because of the inherent mystery of how SEO works, and the need that some people feel to exert some control over it. Of course, it doesn't work all that well, but for a lot of people that's secondary to making themselves feel like they're doing everything they can be doing.
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Spencer Fleury

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Sometimes I blog about my record collection. Because everyone on the Internet needs a schtick.
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There's lots more where all that came from.
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People
Have him in circles
81 people
Elizabeth Schwartz's profile photo
Christina Gordon's profile photo
Ed Valenti's profile photo
Lee Gaines's profile photo
andrew lussier's profile photo
Tier3 Marketing's profile photo
Mark Zeitler's profile photo
Daniel Dye's profile photo
Joshua Gillin's profile photo
Work
Occupation
Writer. Scholar. Mapmaker. Data visualizer. Number cruncher.
Employment
  • Symantec Corporation
    Senior Copywriter, 2014 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
San Francisco, CA
Previously
St. Petersburg, FL
Story
Tagline
Some guy who does things.
Introduction
Some know me as Spencer, others know me as Erik ... but everyone knows me as awesome!
Education
  • University of South Florida
    2007
Basic Information
Gender
Male
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