Creating an online store with the latest and greatest design and ecommerce software behind it is good, but may not lead to a large quantity of online sales.
Having a website with a wide range of electrical products is very good, but may not do the trick. Having the most accurate description and the best pictures for the products one sells online may still not be enough.
Having the best prices on a wide range of products and providing a next-day delivery on most items may still not lead to success.
One of the conclusions we got to while selling online via www.sparksdirect.co.uk
is that you need to have a customer-oriented online store (yes, an online store!) and business – even in the area of selling electrical items online and offline!