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Sorriso Technologies
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You and Your Customers Together, Online
You and Your Customers Together, Online

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7 Internet Trends From Mary Meeker's 2017 Report That Marketers Should Know About

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The 5 key drivers of digital transformation today

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Telefónica deploys first SOCs for intelligent management of networks based on real-time customer experience analysis

Why the telecoms industry must get a grip on the Internet of Things - "The connectivity capacity required to both extend the geographic reach of the IoT and also help it multiply for new applications both now, and in the future, is a serious issue for the telecoms industry." http://buff.ly/2oyJBUK

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Change is inevitable ~ Bertolt Brecht and digital transformation

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"Digital transformation is an extinction-level event for enterprises — it’s 'go digital or die' - so your network must be DT-capable.

On average, companies that embrace DT can expect to increase annual revenues by 2.9% and reduce costs by 3.6%. That’s game changing, but companies that go all in are likely to forecast 'both revenue gains of more than 30% and cost reduction of more than 30% at the same time.'"

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"HPE studies show that more than 67 percent of technology leaders surveyed at Forbes Global 2000 enterprises expected their top initiatives to be related to digital transformation. By 2018, these companies will have digital transformation at the core of their IT strategy."

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"More than 70 percent of consumers now expect personalized experiences from brands"

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"In other words, successful digital transformation teams focus first on the business outcomes that they intend to achieve through analytics– those that will generate the greatest advantage for the organization."

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"A recent EY survey shows half of digitally savvy customers were happy to share more data with their bank if they got something back but it depends on context.
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A UPENN study tells a different story – that most people are strongly opposed to the idea of trading personal data for more personalized experiences."

So how do you figure out what kind of experiences customers want? Start with asking -- http://buff.ly/2kOEvnD
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