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Soraya Darabi
Works at Zady
Attended Georgetown University
Lives in New York, NY
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Soraya Darabi

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Wabi-sabi is not the absence of beauty, but rather a reframing of it. Eschewing common Western ideals of what is beautiful, wabi-sabi seeks beauty in the flawed—in the overlooked, subtle details. At its quintessence is the idea of finding beauty imperfection—in the crevices, the wrinkles and the cracks. It’s the grit in a singing voice, the crackle of an old vinyl record, a knot in a piece of wood, a gapped-tooth grin, or the dog-eared pages of a...
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At his firm, Andreessen Horowitz, the venture capitalist routinely lays out “what will happen in the next ten, twenty, thirty years.” Credit Photograph by Joe Pugliese
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Thank you Ecouterre !
When is a T-shirt more than just another T-shirt? For ethical e-tailer Zady, the perfect topper is one that is as beautiful as the journey it took to create it. The latest in its in-house "Essentials" collection, Zady's .02 T-Shirt is as defined by its rolled-and-tacked sleeve, slightly oversize ...
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+Fran Hauser's latest for Levo League is chalk full of great advice for budding entrepreneurs.  
Congratulations! You’ve made the leap from thinking about starting a company to actually starting one. It’s an exciting time and you have lots to do. One of your key activities will no doubt be raising some kind of investment. Getting a meeting with an investor to pitch your idea is a critical st...
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To see +Zady, the brand we began in a 1-bedroom New York apartment two years ago, profiled in the Sunday Business Section of +The New York Times is truly overwhelming. Thank you to my alma mater for sharing our story with the world. 
 
A new era of authenticity says +The New York Times. We are honored to be profiled in leading this movement.

http://nyti.ms/1xoPSBi
Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition.
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+Chrysanthe Tenentes tells it like it is. 
Buy fewer, more beautiful things in 2015 and quit fast fashion for good with these local designers and startups.
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Fisher talks with Fast Company about sustainable fashion and simple living at the premiere of documentary The True Cost.
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Congratulations to my friend Francine on her wonderful essay in the Huffington Post detailing the good work her organization, Same Sky, does for ex-offender women entrepreneurs in Jersey City.   
Working is critical: Many owe significant fines, court fees, and 85% of female ex-offenders have children to support. But for ex-offenders, getting a job through normal channels is next to impossible -- many lack hard skills and work experience, with...
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+Richard Beaven and his wife Mimi are living out my dream.  
A Family Farm and Delicious Food
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Salt and ketchup are no longer just for your french fries, you can also use them to clean your rings, bracelets, and necklaces. Here are some eco-friendly methods to try at home to clean your bling without having to buy a thing
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A huge boost for sustainability is coming from digital connectivity, with social media creating new ways of influencing people’s activities, attitudes and behaviour. At BT’s Better Future Forum earlier this year, participants discussed ways that social media and connectivity were helping people learn about sustainability. 

As Mark Earls, founder of agency HERD Consulting said: “The really interesting thing about the wider adoption of digital tech is that it makes the choices and enthusiasms of others more visible rather than less visible.” 

So social media has the power to enhance peer group pressure, and spread the word about sustainability. The advantage of social media is that influence spreads through sharing and encouragement, rather than by pressuring people to conform.

Connectivity is also enhancing sustainability by opening up people’s eyes to the ways products and services are manufactured along the supply chain. For instance, slow fashion startup Zady, which aims to create longer-lasting clothes, shows films about the production process of the clothes on its website, including a film of the people involved in making the products. Transparency is an integral part of boosting sustainability, since knowledge about production allows people to choose processes that are more ethical and better for the environment.

Technology can open people’s eyes to sustainability, but messages need to be kept simple and clear. The focus should be first on creating great products that serve a need with built in environmental and social benefits, but technology also has a role in recognising what really transforms our behaviour towards living more sustainable lives.
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People
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2,372 people
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530,474 people
Marlon Leal's profile photo
Franks URBINA ZARATE's profile photo
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marcos wolfart's profile photo
Manuel Padron's profile photo
Fuzzyk Pena's profile photo
Stephanie Espinoza's profile photo
Luis cesar Reyes alonzo's profile photo
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Work
Occupation
Co-founder of Zady.com
Skills
Fashion, Commerce, E-Commerce, Sustainable, New Media, Media, Marketing, Social Media
Employment
  • Zady
    Founder, 2012 - present
    google.com/+Zady
  • Foodspotting
    Co-founder, 2009 - 2012
  • The New York Times
    Manager of Digital Partnerships and Social Media, 2007 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Minneapolis, MN - State College, PA - Washington, D.C. - Fiesole, Italy
Story
Tagline
Co-founder of Zady -- Join the slow fashion revolution!
Introduction
Zady began with a grand vision: to combat the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.

Join us at www.zady.com 
Bragging rights
Co-founder of Zady
Education
  • Georgetown University
  • The Blake School
Basic Information
Gender
Female
Other names
Soraya Elizabeth Darabi
Soraya Darabi's +1's are the things they like, agree with, or want to recommend.
Who Funds the Future?
www.newyorker.com

Inside Andreessen Horowitz, one of the most powerful venture-capital firms in Silicon Valley.

Build Your Business by Aligning Policy With the Social Web
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Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands

10 Things an Investor Looks for in an Entrepreneur
www.levo.com

Congratulations! You’ve made the leap from thinking about starting a company to actually starting one. It’s an exciting time and you have lo

A Dream Worth Waiting For
www.madeinghent.com

A Family Farm and Delicious Food

Quit Fash Fashion for Good in 2015
brooklynbased.com

Buy fewer, more beautiful things in 2015 and quit fast fashion for good with these local designers and startups.

Striped Beanie
zady.com

Founded in 2010, the Bluma Project got its start when designer Beth Schaeffer first visited Rwanda in 2007, where she immediately fell in lo

Creating a Healthy Relationship With Your Digital Life
zady.com

How do you have a healthy relationship with the digital world? Well, you don’t need to get yourself a cabin by Walden Pond. Hey, you have a

For Ethical Fashion, Global Issues Present Opportunities, Not Hurdles
www.ecouterre.com

On a crisp November evening in New York City, some of the sharpest voices in sustainable fashion faced off with an unlikely audience: banker

Chef Marcus Samuellson: A Holiday Interview
zady.com

Different cultures, styles, and generations fuse in the cooking of Marcus Samuellson - one of New York's great chefs. With a new book out,"M

Special Edition Klizia Stapler
zady.com

The Brand Story Ellepi started, coincidentally, at a rival stationery company. Founder Oscar Lepre was working for a competitor when he left

Too Much Stuff | The New Yorker
www.newyorker.com

Joan Acocella on the history of hoarding, from Grey Gardens to the DSM-V.

From your Kitchen, with Love: 5 Beautiful Homemade Holiday Gifts
zady.com

If you can’t find the perfect gift, make it. Giving the gift of deliciousness is a fail-safe plan: everyone loves unwrapping something tasty

The Essential Fixings
zady.com

But as the “slow fashion” movement grows and we commit to purchasing fewer pieces of clothing, at higher quality, that we intend to own for

The History of Gift-Giving
zady.com

Today we have Christmas, Hanukkah, birthday, hostess, baby shower, wedding and anniversary gifts, just to name some special gift occasions o

Escape this Winter: The Case for Taking a Vacation
zady.com

There are a million reasons not to take a vacation. Work is piling up as you read this. You can’t possibly leave your coworkers to pick up y

Compare and Despair
zady.com

Mark Twain said, “Comparison is the death of joy.” Since childhood, we’ve looked to everyone else for cues about what to do and how to live.

Interview: Africa's Leading Ecotourism Company
zady.com

Widely acclaimed to be the continent's foremost ecotourism provider, Botswana-based Wilderness Safaris operates in 9 different countries in

Tips to Tackle Holiday Shopping
zady.com

Here are a few ways to navigate the seemingly overwhelming waters of holiday shopping and well, actually enjoy yourself doing so.

5 Step Guide to A Clean, Healthy Holiday Season
zady.com

Most “holiday health tips” talk about “surviving,” which I think is pretty silly. Chances are you will survive, but what if you could emerge

The Art behind Fashion
zady.com

As we gear up for Art Basel Miami Beach, we can’t help but notice the increase of fashion’s presence, both at surrounding events and attende

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