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Soraya Darabi
Works at Zady
Attended Georgetown University
Lives in New York, NY
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+Fran Hauser's latest for Levo League is chalk full of great advice for budding entrepreneurs.  
Congratulations! You’ve made the leap from thinking about starting a company to actually starting one. It’s an exciting time and you have lots to do. One of your key activities will no doubt be raising some kind of investment. Getting a meeting with an investor to pitch your idea is a critical st...
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To see +Zady, the brand we began in a 1-bedroom New York apartment two years ago, profiled in the Sunday Business Section of +The New York Times is truly overwhelming. Thank you to my alma mater for sharing our story with the world. 
 
A new era of authenticity says +The New York Times. We are honored to be profiled in leading this movement.

http://nyti.ms/1xoPSBi
Companies are highlighting their heritage as a way to attract shoppers who value ritual and tradition.
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+Chrysanthe Tenentes tells it like it is. 
Buy fewer, more beautiful things in 2015 and quit fast fashion for good with these local designers and startups.
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You might be feeling like your digital life is creeping too far into your real life, because, well, 2015.
How do you have a healthy relationship with the digital world? Well, you don’t need to get yourself a cabin by Walden Pond. Hey, you have a life and a personal brand to maintain. Katherine Schafler, a licensed psychotherapist, gave us her tips, specially crafted for the high-powered among us, and right in time for the New Year.
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Little Edie Beale in Grey Gardens, the home she shared with her mother, in 1972. Credit Photograph by Tom Wargacki / WireImage
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If you can’t find the perfect gift, make it. Giving the gift of deliciousness is a fail-safe plan: everyone loves unwrapping something tasty. Edible/imbibe-able treats are a thoughtful, elegant present that won’t break the bank or end up in the “return” or “donate” heap. Here are five simple, lovely beauties.
If you can’t find the perfect gift, make it. Giving the gift of deliciousness is a fail-safe plan: everyone loves unwrapping something tasty.
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+Richard Beaven and his wife Mimi are living out my dream.  
A Family Farm and Delicious Food
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Salt and ketchup are no longer just for your french fries, you can also use them to clean your rings, bracelets, and necklaces. Here are some eco-friendly methods to try at home to clean your bling without having to buy a thing
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A huge boost for sustainability is coming from digital connectivity, with social media creating new ways of influencing people’s activities, attitudes and behaviour. At BT’s Better Future Forum earlier this year, participants discussed ways that social media and connectivity were helping people learn about sustainability. 

As Mark Earls, founder of agency HERD Consulting said: “The really interesting thing about the wider adoption of digital tech is that it makes the choices and enthusiasms of others more visible rather than less visible.” 

So social media has the power to enhance peer group pressure, and spread the word about sustainability. The advantage of social media is that influence spreads through sharing and encouragement, rather than by pressuring people to conform.

Connectivity is also enhancing sustainability by opening up people’s eyes to the ways products and services are manufactured along the supply chain. For instance, slow fashion startup Zady, which aims to create longer-lasting clothes, shows films about the production process of the clothes on its website, including a film of the people involved in making the products. Transparency is an integral part of boosting sustainability, since knowledge about production allows people to choose processes that are more ethical and better for the environment.

Technology can open people’s eyes to sustainability, but messages need to be kept simple and clear. The focus should be first on creating great products that serve a need with built in environmental and social benefits, but technology also has a role in recognising what really transforms our behaviour towards living more sustainable lives.
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As I mentioned in my Not a Gift Guide post, my gift-giving philosophy is that generally I stick to buying what the recipient really wants/needs, so my gifts are neither very thoughtful, or surprisi...
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Different cultures, styles, and generations fuse in the cooking of Marcus Samuellson. Born in Ethiopia, after his mother’s death from Tuberculosis, Marcus was adopted and raised in Sweden, where his family reveled in making fresh food, that inspired his culinary dreams. After training in Sweden and apprenticeships in Switzerland and Austria, Marcus came to New York in 1991 to apprentice at Restaurant Aquavit. At the ripe old age of 24, Marcus became executive chef of Aquavit, and soon after that became the youngest chef ever to receive a three-star restaurant review from The New York Times. In 2003 he was named “Best Chef: New York City” by the James Beard Foundation. A long time resident of Harlem, his own restaurant, Red Rooster, opened in uptown Manhattan in December 2010. With a new book out,“Marcus Off Duty”, we chat with Chef Samuellson about cooking fresh food at home over the holidays.
Different cultures, styles, and generations fuse in the cooking of Marcus Samuellson - one of New York's great chefs. With a new book out,"Marcus Off Duty", about cooking fresh food at home, and the holidays fast approaching, we happily interviewed the famed chef about his unique take on cooking.
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The best thing I've read in weeks.
This story first appeared in the Dec. 12 issue of The Hollywood Reporter magazine. I was probably 19 when I first came to Hollywood. Eddie Murphy brought ...
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Work
Occupation
Co-founder of Zady.com
Skills
Fashion, Commerce, E-Commerce, Sustainable, New Media, Media, Marketing, Social Media
Employment
  • Zady
    Founder, 2012 - present
    google.com/+Zady
  • Foodspotting
    Co-founder, 2009 - 2012
  • The New York Times
    Manager of Digital Partnerships and Social Media, 2007 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
Minneapolis, MN - State College, PA - Washington, D.C. - Fiesole, Italy
Story
Tagline
Co-founder of Zady -- Join the slow fashion revolution!
Introduction
Zady began with a grand vision: to combat the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.

Join us at www.zady.com 
Bragging rights
Co-founder of Zady
Education
  • Georgetown University
  • The Blake School
Basic Information
Gender
Female
Other names
Soraya Elizabeth Darabi
Soraya Darabi's +1's are the things they like, agree with, or want to recommend.
10 Things an Investor Looks for in an Entrepreneur
www.levo.com

Congratulations! You’ve made the leap from thinking about starting a company to actually starting one. It’s an exciting time and you have lo

A Dream Worth Waiting For
www.madeinghent.com

A Family Farm and Delicious Food

Quit Fash Fashion for Good in 2015
brooklynbased.com

Buy fewer, more beautiful things in 2015 and quit fast fashion for good with these local designers and startups.

Striped Beanie
zady.com

Founded in 2010, the Bluma Project got its start when designer Beth Schaeffer first visited Rwanda in 2007, where she immediately fell in lo

Creating a Healthy Relationship With Your Digital Life
zady.com

How do you have a healthy relationship with the digital world? Well, you don’t need to get yourself a cabin by Walden Pond. Hey, you have a

For Ethical Fashion, Global Issues Present Opportunities, Not Hurdles
www.ecouterre.com

On a crisp November evening in New York City, some of the sharpest voices in sustainable fashion faced off with an unlikely audience: banker

Chef Marcus Samuellson: A Holiday Interview
zady.com

Different cultures, styles, and generations fuse in the cooking of Marcus Samuellson - one of New York's great chefs. With a new book out,"M

Special Edition Klizia Stapler
zady.com

The Brand Story Ellepi started, coincidentally, at a rival stationery company. Founder Oscar Lepre was working for a competitor when he left

Too Much Stuff | The New Yorker
www.newyorker.com

Joan Acocella on the history of hoarding, from Grey Gardens to the DSM-V.

From your Kitchen, with Love: 5 Beautiful Homemade Holiday Gifts
zady.com

If you can’t find the perfect gift, make it. Giving the gift of deliciousness is a fail-safe plan: everyone loves unwrapping something tasty

The Essential Fixings
zady.com

But as the “slow fashion” movement grows and we commit to purchasing fewer pieces of clothing, at higher quality, that we intend to own for

The History of Gift-Giving
zady.com

Today we have Christmas, Hanukkah, birthday, hostess, baby shower, wedding and anniversary gifts, just to name some special gift occasions o

Escape this Winter: The Case for Taking a Vacation
zady.com

There are a million reasons not to take a vacation. Work is piling up as you read this. You can’t possibly leave your coworkers to pick up y

Compare and Despair
zady.com

Mark Twain said, “Comparison is the death of joy.” Since childhood, we’ve looked to everyone else for cues about what to do and how to live.

Interview: Africa's Leading Ecotourism Company
zady.com

Widely acclaimed to be the continent's foremost ecotourism provider, Botswana-based Wilderness Safaris operates in 9 different countries in

Tips to Tackle Holiday Shopping
zady.com

Here are a few ways to navigate the seemingly overwhelming waters of holiday shopping and well, actually enjoy yourself doing so.

5 Step Guide to A Clean, Healthy Holiday Season
zady.com

Most “holiday health tips” talk about “surviving,” which I think is pretty silly. Chances are you will survive, but what if you could emerge

The Art behind Fashion
zady.com

As we gear up for Art Basel Miami Beach, we can’t help but notice the increase of fashion’s presence, both at surrounding events and attende

Eco-friendly, DIY Ways To Clean Jewelry
zady.com

Salt and ketchup are no longer just for your french fries, you can also use them to clean your rings, bracelets, and necklaces. Here are som

Kennedy Duffel - Black
zady.com

Jack + Mulligan was born in NYC with the premise that a product should be made with a sense of permanence, gaining beauty and character with

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