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Sonja Jefferson
Works at Valuable Content Ltd
Attended University of Bristol
Lives in Bristol
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Sonja Jefferson

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Rainbow world. Tell em Google! 
 
I love the Google logo for the beginning of the Olympic Games!
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The after shocks continue to ripple out. Mark Schaefer rebuffs the 6 Arguments Against Content Shock http://po.st/bEcZfE.

Fascinating debate. Will respond on VC blog. 
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Latest Valuable Content Award just announced. Going out to the inimitable Ling Valentine for the utterly bonkers but brilliant LINGsCARS.com website. 

Be afraid, be very afraid. Coming to a screen near you! 

http://www.valuablecontent.co.uk/valuable-content-award-for-ling-valentine-lingscars-com/
Yes it breaks every rule in the web development handbook but the LINGsCARS website is one of the most valuable you'll come across. Here's why.
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So true. Utter genius. 
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New post today by Sharon on the Return Of The Manifesto - because in a low trust world we all want to do business with people we can believe in: http://lnkd.in/disGV7K 
The act of thinking, writing and publishing your manifesto is good for business. Time to nail your colours to the mast.
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Check out this manifesto too - for fixers, from +sugruhttp://sugru.com/manifesto 
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The story of how last night's talk on the Future of Websites unfolded http://storify.com/SonjaJefferson/the-future-of-websites - via Storify. 
Our notions of websites and web development are outdated and outmoded. It’s time we brought them up to date. How the talk by Chis Butler and Mark O'Brien on 23 January 2014 for Bristol Content Group and Forcewest unfolded. Website + great content + CRM + smart marketing automation = leads & sales.
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Yes - we have a Bristol Content Group logo! Thanks very much to designer +Lizzie Everard for this. See you on Thursday night - we're very excited about the Future of Websites talk. 
http://www.valuablecontent.co.uk/links/the-future-of-websites/
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Oo I love this! By +Doug Kessler  Yes, there is meaning in B2B marketing - who'd have thunk it?  http://www.slideshare.net/dougkessler/the-search-for-meaning-in-b2b-marketing. Perfectly sums up how I feel about my job too. Have an amazing weekend all! 
B2B isn't altruistic or glamorous. How can we spend our lives doing it and still feel good about ourselves?
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Thanks Sonja!
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I asked Ling Valentine of LINGsCARS "how do you get results from your website?". Here are a few of her choice quotes:

"There are no rules, except that customers must enjoy it."

“A good website should entertain.”

“Saying “don’t” is a good example of idiot web designers making rules that are utter nonsense.”

“Customers want realness, grit, emotion and fun. They want to see who is behind it.”

"Kill someone if they use the word “we”. People need to be defined."

"Don’t be afraid to offend. Don’t be banal. Be brave. Have fun."

The woman's a digital marketing genius and our new Valuable Content heroine:
http://www.valuablecontent.co.uk/valuable-content-award-for-ling-valentine-lingscars-com/
Yes it breaks every rule in the web development handbook but the LINGsCARS website is one of the most valuable you'll come across. Here's why.
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Woohoo! Our publishers have asked to write an updated version of the book. Valuable Content Marketing - the Sequel will be hitting the shelves in Spring 2015.

http://www.valuablecontent.co.uk/the-valuable-content-marketing-book/
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Thanks. I think it's a good thing. And we have a lot more to say! 
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A content calendar is the smart way to align your content efforts with your business goals. Here's why, with a free template to download: 
http://www.valuablecontent.co.uk/drive-better-results-from-your-content-with-a-valuable-content-calendar/ 
A well thought out content calendar will help join up your content with your business goals. Here's a valuable content calendar template with tips.
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Image (c) CanStock PhotoThe information overload soothsayers are at it again. This time, the warning comes from Mark Schaefer, the sharp-minded, forward-thinking executive director of Schaefer Marketing Solutions. In a recent blog post that has gotten a lot of attention (206 comments, ...
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Bristol Content Group day is here! So excited to hear +Mark O'Brien and +Christopher Butler's talk tonight. If you haven't read it before (I've banged on about it enough!) do read the article that kicked this event off in the first place:  http://www.newfangled.com/the_future_of_web_development. Any questions load them up here or save them for tonight. See you later! 
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It was fantastic - thanks Mark. Technology help up too which was a bonus - I'd had sleepless nights about that falling over!
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In her circles
297 people
Have her in circles
451 people
Easy Work Form Home With Brittany's profile photo
Peter Moorhead's profile photo
Luan Wise's profile photo
John Orphanage Home's profile photo
Joy McCarthy's profile photo
Desynit Limited's profile photo
Thanh Nguyen's profile photo
Rob Hook's profile photo
Thorsten Günther's profile photo
Work
Occupation
Business owner and content marketing specialist
Skills
Content marketing strategy, high quality content creation
Employment
  • Valuable Content Ltd
    Business content specialist, 1999 - present
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Bristol
Previously
Ormskirk, Hertfordshire, Bahrain, Chichester
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Share content that matters
Introduction
I am a content marketing consultant, speaker and author with a background in B2B sales.

My company, Valuable Content Ltd, helps consultancy businesses to get their message across in the right way through the written information they share.

We help our clients create exceptional written content, websites and books to market their businesses, generate sales and develop what they do.

We work for courageous businesses who want to do things differently and set themselves apart as thought leaders in their field. We show them how to produce information that is first and foremost of real value to their particular clients. Valuable content sells. 
Bragging rights
Author, with Sharon Tanton, of the Valuable Content Marketing book - how to make quality content the key to your business success. Curator of the Valuable Content Awards.
Education
  • University of Bristol
    Sociology, Politics, Philosophy, 1987 - 1990
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Female
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This year I completed the Dart 10K swim. Without Mark's expert coaching this would never have happened! He's a brilliant trainer - calm, knowledgeable, encouraging and he pushes you hard too. I love the join up of poolside training with video, his e-book and helpful blogs. I couldn't recommend Mark and Create Fit more highly.
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I can't recommend this dentist highly enough. They are total professionals and also very nice - even the kids don't mind going to the dentist now! I smile with more confidence thanks to the team at the Natural Smile.
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