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SonicWebTech
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We've got some bright ideas to help you with your website, PayPal, hosting, WordPress and other web tools!
We've got some bright ideas to help you with your website, PayPal, hosting, WordPress and other web tools!

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It is important to get that two way link between your Google+ profile or pages and your website/blog. Here is a run down on how you can do that on a Wordpress site.  Remember that the same code can work on just about any website platform that will allow posting HTML code.
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Do you know how semantic search is affecting your business?

There is a monumental change occurring in Google Search which is affecting how you do business on the Web.  +Marilyn Moore give a clear explanation of what semantic search is and some basic takeaways regarding changes small businesses need to make now.

Be sure to read the full post to learn all of the recommendations!

#semanticsearch  
                       The ABCs of Semantic Search
                 Semantic Search for Small Business

It's September and back to school, and also time for small business owners to educate themselves about arguably the biggest change occurring in the business world right now: semantic search.  Understanding these changes and developing strategies to adapt to them is a top priority.

So how has search changed?

Previously, a person would type in some key words, which Google converted into a string of numbers and code which produced results statistically close to what was being searched for.  Often you would have to adjust your keyword choices, and search again.

Now a person types in a search query using natural language, and Google actually understands the words being used. It now understands whether you are looking for a person, place, or thing, and the connotations that each of those has. Hence the phrase “from strings to things”.

Because of this, Google is getting better and better at figuring out the intent behind the search, and able to predict what answer is being searched for with much greater accuracy.  This process is not 100% yet, but as Google acquires more and more data, the quality of these semantic search results will continue to improve.

This means that keywords and links, while still important, are starting to decline in SEO benefit, and content creation and social interaction are rapidly increasing in importance.
 
Here are some major takeaways for small business owners - the ABCs of semantic search.


A is for...

Authority. With semantic search, Google is looking for people, and the websites behind them, to show that they are a trusted authority in their field. It is vital to build authority and trust to show up well in Google's search rankings. In other words, you have to show that you know your stuff. Providing help to others and sharing content are extremely important, and using social networks, especially Google+ is the primary way to accomplish this.

Authentic.  Google is not just looking for authority, but trust, also. If you are to become a trusted authority, you must be authentic.  People want to know the person(s) behind a business. Your online presence needs to be honest and real, reflecting your real life business values.  Think of yourself as the (online) neighborhood storekeeper who people come to because you're honest, fair, friendly, and helpful. People have to get to know you before you develop a trusted reputation. It takes time and effort to develop that in the online world as well.

Authorship.  Authorship is a vital piece of establishing your online authority. It is the means that Google uses to establish the link between the person creating the content and the content itself. This is not difficult to set up and is an absolute must do to establish your authority with Google.

Amerland, as in +David Amerland . Read Google Semantic Search by noted analyst and author, David Amerland and go the the head of the class! This is the ultimate semantic search resource and was the primary source used for this article..


Can you guess what the takeaways are for B and C ? Read the full article and see if you agree! http://blog.rightstartwebsites.com/2013/abcs-of-semantic-search/


There's one more for A at the end that may surprise you – A is for Advantage.
What advantage do you think small businesses may have right now?


Here are some excellent Google + Resources for further reading/viewing:
Driving With David – a collection of writings by +David Amerland , compiled in a Google Drive deck by +Michael Bennett 
 - http://goo.gl/PBX3oM
Google Plus Guides for Business and Personal Use (including a large section on authorship – by +Mark Traphagen , also compiled by +Michael Bennett  - http://goo.gl/J4WrFj 
+martin shervington  and his team of experts offers many free courses for G+ users, including semantic search, seo, and authorship – www.plusyourbusiness.com
+Ronnie Bincer  has hosted and been involved with many HOAs (Hangouts On Air) which give valuable perspective on semantic search.
+John Dietrich and +Michael Bennett  offer a series of 3-4 minute, concise videos and articles to help businesses effectively use Google+ - www.gplusgeek.com

photo credit: werner22brigitte/pixabay

#semanticsearch  




 
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Need any tips on using Google+ Communities for your business? Check out the free seminar on this important topic!
+John Moore will be presenting a free seminar on Getting Started  with Using Google+ Communities for Business . This is the second in a series on using Google+ for business. Last month's seminar was very popular, so be sure to sign up early!

 Date: Tues, Sept 10,
Time: 2 PM,
Place: Oceanside Chamber of Commerce.
Sign up by clicking below: http://www.meetup.com/WebTechBusiness/events/134834492/

Don't live near Oceanside??  We will later be releasing a video and accompanying ebook, which we will be announcing here, so keep an eye out!
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Google has very good documentation on setting up Authorship, but what about integrating those instructions with WordPress.  The issues of plugin and theme and how that affects the process is also touched upon.
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There are a lot of guides and checklists that cover this material out there. This ebook tries to focus specifically on the issues that micro and small business must deal with in getting started on Google+
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For those of you who live in the San Diego area, +John Moore            will be presenting a  (free) seminar tomorrow, Aug.13 on Getting Started With Google+.  He will be covering  how to set up and configure Google+ for small business and related issues.  Come and  learn something new,  ask questions, and share your experiences!

 Time: 2:00 -  Location: Oceanside Chamber of Commerce.  Sign up is through meetup.com.
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SonicSpider's latest eBook, Understanding SEO is available for download now.  This eBook provides a comprehensive overview of Search Engine Optimization and  an excellent foundation for more advanced research.
Also available for viewing is a video of the SEO seminar conducted by +John Moore  on June 11 at the Oceanside Chamber of Commcerce.
This 24 page eBook and accompanying video give a clear understanding of SEO, a  critical part of doing business on the web.
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Wondering how you can make your website get more traffic from the increasing use of mobile devices?  Download a free copy of Making Your Website Mobile Friendly to see what you can do now to tap into this market!
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We  recently had a great  three part seminar on Mobile Web Technology.  We always video our monthly seminars so here is a link to the first seminar in this series: " Understanding the Mobile Web".  This is a video of the complete seminar, so it's very close to attending in person! Hope you'll check it out and let me know what you think.
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A free seminar on Understanding SEO will be given by John Moore tomorrow at the Oceanside Chamber of Commerce at 2:00.  Easy sign up through Meetup.com!  Can't make it? Look for our video of the seminar and our eBook on SEO.  We will let you know when they are released!
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