Consultant, 2002 - present
Successful track record developing, testing and perfecting recipes from all over the world including gluten-free, vegetarian, vegan and raw. Food industry, design and marketing professional with more than 15 years’ experience, credited with designing and executing multi-faceted strategies and campaigns that drive brand awareness, capture market share, and generate revenue.
Art Director, 2010 - 2013
Collaborated with programmer, copywriter, marketing managers, retail, and corporate sales professionals to design, produce, distribute, and update print and online marketing collateral.
Created two branded websites to target retail and corporate account markets, which raised awareness, and drove revenue of E-learning programs; launched websites in under three months.
Produced web banners and print ads for e-learning and training industry magazines to capture corporate leads; directed messaging and art design, and interfaced with magazine editors.
Redesigned fully branded PDF course catalogs and sales presentations maintained niche content for both verticals.
Automated communications by instituting two customized e-newsletter templates to automate monthly communications and promotion of special programs.
Established and executed a social media strategy; grew online networks to 1,250 Facebook, 1,100 twitter, and 1,300 LinkedIn followers.
Translated course content to French to capture Canadian marketshare.
Achieved 15% conversion rate for monthly newsletters, and 20% conversion rate from corporate landing pages; presented weekly and monthly status reports to executive staff.
Communications Manager, 2008 - 2010
Directed marketing initiatives and improved brand awareness; collaborated as part of a cross-functional team of IT, marketing, sales, and training; interfaced with senior leadership and prospective clients, contributing to the growth of new clients by 23%.
Monitored web analytics and return on marketing investment (ROMI) of programs and presented weekly and monthly status reports to senior leadership.
Developed websites with SEO strategy, established professional and social networks, authored blogs and forums, and instituted bi-annual contests; strengthened online presence, capturing 1,200 followers in two months, and drove traffic 250% in four months.
Overhauled website created two sites one focused on diamond manufacturing and resellers and one educating consumers on how to purchase a diamond, which increased consumer brand awareness and generate sales.
Attended jewelry tradeshows to cultivate relationships and generate sales leads.
Managed outsourced designers and copywriters to execute projects, including print collateral, online initiatives, and the development of new training materials.
Translated collateral into French, Spanish, and Portuguese.
Art Director, Graphic & Web Design Marketing, 2002 - 2007
Devised a strategy to rebrand organization; presented and gained execute-level approval. Managed a two-person team and administered print budget.
Overhauled print collateral and tradeshow graphics; created e-newsletters and sales presentations; designed new corporate website, improving usability and accessibility; created and grew e-newsletters 200%.
Launched “Don’t Buy a Dinosaur” campaign; an innovative concept that produced outstanding results.
Created an e-learning workbook to support the sales team, which was instrumental in driving sales.
Partnered with IT to develop branded learning platforms for clients, which introduced a new sales channel to drive revenue. Captured 100% participation from existing and new clients in one year.
Awarded “Best Employee of the Year 2005.”