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Soerens Ford
Ford Dealer
Today 9:00 am – 5:00 pm
9 followers|38,377 views
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18900 W Capitol Dr Brookfield, WI 53045
18900 W Capitol DrUSWIBrookfield53045
(262) 781-9800soerens.com
Ford Dealer, Auto Parts StoreToday 9:00 am – 5:00 pm
Monday 9:00 am – 9:00 pmTuesday 9:00 am – 9:00 pmWednesday 9:00 am – 9:00 pmThursday 9:00 am – 9:00 pmFriday 9:00 am – 9:00 pmSaturday 9:00 am – 5:00 pmSunday Closed
Ford Dealership and the "Home of the Nice Guys". Soerens Ford was founded in 1917, making us one of the oldest dealerships in South Eastern Wisconsin.

Ford Dealership offering new and used cars.
Full Auto Service and Parts Department.
Daily Popcorn and coffee available.
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People talk about service department, check inventory, auto body repair, service manager and new car
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Leah Busse's profile photo
Leah Busse
reviewed a month ago
I was looking for a used car online and found one I was really interested in at Soerens. After requesting more information, I was contacted right away by their internet sales manager, Adam. I was able to come in the very next day and check out the car, as well as a few other options (I drove the new Mustang just for fun). Adam treated me like I was an old buddy of his, and I felt comfortable enough to make a purchase on the spot. I will definitely return to Soerens for my next vehicle, and not just because of Adam's gorgeous puppy dog eyes and shiny, golden-brown hair, but also because of the popcorn machine. Oh, and the stellar service; that was great, too.
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Kara Smith
reviewed 2 months ago
In my search for a new car, I ran into very disparaging sales people not listening to what I was looking for. I sent out an email from the Ford website to various dealers and the first response was Adam Thiele at Soeren's Ford. I knew what I wanted (model and options) but just could not find the car on my own. Adam listened to everything I wanted and got my perfect car. Adam made the whole process less stressful than my previous dealings with other dealers. He was up front, did not try to pressure me into a car I did not want and followed through with everything he said he would. It was the best car buying experience I ever had! Thank you Adam!!
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Angela Monroe
reviewed a year ago
I have never had such consistently honest, reliable, and friendly service at a car dealership! I visited Soerens when shopping for a Ford Fusion in 2011 and ended up finding a used one that fit my preferences elsewhere, but I have used Soerens for service. They are always so kind and patient, answering all of my questions, and I don't feel like they have ever tried to take advantage of me. Quite the opposite! I put on a lot of miles, and I am always surprised that as my car ages and hits milestones like 30,000 and 60,000 miles, my repair costs remain low. So friendly and honestly looking out for my best interest when it comes to cost. I HIGHLY recommend Soerens! I will definitely shop here when ready to replace my current vehicle.
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TIffany Wilson-Vargas
reviewed 4 months ago
We bought a used car from Soerens Ford and a week later the check engine light came on. Most dealerships would have told you 'sorry, as-is sale'. Not the case here. They went above and beyond and fixed the problem with the vehicle. We definitely recommend them as a 5 star operation. Great service and great prices. They are now our dealer of choice!
Bill Clinton
reviewed 5 months ago
My experience with Soerens Ford Service department was not positive. I had an issue with my vehicle and am new to the area, so I looked at reviews online to figure out where to take my vehicle. Soerens had mostly positive reviews and is somewhat nearby ... I called the service department on a Wednesday to make an appointment. I was told by John that I'd need to wait until the following Monday as the service department was booked. I really didn't want to wait nearly a week, but I liked the idea that Soerens service department was popular/busy. The following Monday I bring in my vehicle at the appointment time (9AM) and am told that I'd have to wait 45mins to an hour before they could even look at my vehicle due to an unexpected volume of "drop off" service vehicles early that morning. Now I understand that a dealership will take drive-up service request, but those folks are normally taken after any prearranged service appointments ... not the case at Soerens Ford. I'm not certain why Soerens Ford Service department even takes service appointments?!? It didn't make a difference in my case, even after I waited 5 days for my appointment time! While I can't speak to the quality of Soerens Service departments work I certainly cannot recommend making an appointment there ... just drop off your vehicle in the morning ... you'll be better off. Or better yet, find a dealership that honors its appointments.
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Response from the owner - 4 months ago
Thank you so much for taking the time to let us know about your experience here at Soerens Ford. We are sorry to hear that we fell short of your expectations. In an effort to learn more, we reviewed our records; however we are unable to find an appointment for Bill Clinton to bring in his vehicle for service, so we encourage you to call our dealership at 262.781.9800 and ask to speak with our owner, Stephanie Soerens-Borkowski. We would appreciate learning more about your experience so we may properly respond. We look forward to hearing from you.
Anthony Viera
reviewed a year ago
I went to take my car to get some normal service done at Soerens Ford and I walked away with a great expierence! They service department (I worked with Dustin) was nice, professional, HONEST! He called me when there was something else with my car (front brake pads). When I decided to roll up my sleeves and do it myself he had no problem and did not push me to have them do it. I removed my brakes and saw how worn they were and it made me feel good that they we not trying to con me into uneeded service! The car runs great and is all ready for winter!! Thanks again! Soerens is where I will take my and my wives car for service from now on! Anthony
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You don’t need a bat signal to contact The Nice Guys about a used vehicle. Just visit them online at www.soerens.com or give them a call today.
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For just the second time in the Empire State Building’s 83-year history, a Ford Mustang is displayed on the 86th floor observation deck. http://ow.ly/vRnjs 
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If you are looking for a low mileage vehicle with an extended service plan, then you need to visit The Nice Guys at 189th and Capitol in Brookfield or check out our inventory online. http://ow.ly/vzXSR
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Nothing like sitting on the tailgate of a truck to make a sunrise engagement serenade that much more special.

Congratulations to Laura and Nick on your recent engagement! We are honored to be a part of this special day.
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That’s right! The Nice Guys use ESP…even on used vehicles! 

Check out Soerens' SUPER selection of used vehicles online or stop in today at 189th and Capitol. http://ow.ly/vp6YS  
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Have them in circles
9 people
Timothy French's profile photo
Maggie Pinnt's profile photo
Mike Magestro's profile photo
 
Throwback Thursday: Check out the 1965 Ford Mustang press kit and media drive from when this iconic vehicle debuted 50 years ago today. http://ow.ly/vRShB
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Even Soerens’ Superheroes have superheroes! http://ow.ly/vMIcQ
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It’s warm enough today that we just might have to take this white Ford Mustang out for a spin this afternoon. www.soerens.com
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Throwback Thursday: 97 years and counting for the Home of the Nice Guys and this classic Ford Model T on our showroom floor.
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5 reasons why you should trade in your old vehicle rather than sell it yourself. http://ow.ly/vjo34
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