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Soerens Ford of Brookfield
Ford Dealer
Today 9AM–9PM
27 followers|836,200 views
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18900 W Capitol Dr Brookfield, WI 53045
18900 West Capitol DriveUSWisconsinBrookfield53045
(262) 781-9800soerens.com
Ford Dealer, Auto Body Shop
Ford Dealer
Auto Body Shop
Used Car Dealer
Today 9AM–9PM
Wednesday 9AM–9PMThursday 9AM–9PMFriday 9AM–8PMSaturday 9AM–5PMSunday ClosedMonday 9AM–9PMTuesday 9AM–9PM

Established in 1917, Soerens Ford of Brookfield is the Home of the Nice Guys, the Next Generation of Nice. Our mission is to provide customers with best in class vehicles while delivering world-class customer service.


Soerens Ford of Brookfield features quality new Fords and a wide variety of other pre-owned vehicles. Our body shop, service and parts departments deliver award-winning expertise, genuine maintenance and quality parts for any make or model.

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4.4
61 reviews
5 star
48 reviews
4 star
2 reviews
3 star
1 review
2 star
1 review
1 star
7 reviews
"It was the best car buying experience I ever had!"
"Now, to be fair, I had my side view mirror taped up with gorilla tape."
"The new refreshment area/waiting area is very well done and comfortable."
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56 people
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Tom Benvenuto's profile photo
Tom Benvenuto
in the last week
I cannot say enough great things about Soerens Ford. The thing that brought my wife and I to Soerens years ago was the past relationship we had with the best sales person in the car business, John Schultz. We have been dealing with John Schultz since 1986 and have never been disappointed with the whole car buying experience, from start to finish. Since John moved to Soerens years ago, we have purchased 6 vehicles and we have recommended many of our friends to the Soerens dealership. They have also purchased vehicles from them and they have been really happy about their experience and the recommendation we gave them. When we came to Soerens earlier this month it was to look at the new 2016 Fusion. While we were at the dealership we also ended up also looking at a 2010 Explorer to replace our 2009 Explorer. We ended up buying two new vehicles before leaving that day. From the moment you enter the newly remodeled showroom and get greeted by the Soerens employees, you feel at home. Everyone you talk to or walk by say hi to you and they all ask if they can help you out. Mike Walsh, the sales manager, and John Schultz took the time with us and never made us feel rushed or pressured to complete either of the deals. They treat you like family, which is very nice. I will say that has been true every time my wife and I have ever entered their dealership. When we came to pick up both vehicles the following week the closing process was seamless. While John was showing me how all of the new features worked on my new fusion, Mike Walsh worked with my wife on her Explorer and setting up her features. I will come back to Soerens in the future without a second thought because of John Schultz and Mike Walsh and the support people they employ to represent their brand. If anyone is looking for a new or used car, give Soerens Ford a look, you won't be disappointed. You have a very happy customer for life.
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Response from the owner - in the last week
Wow! Really appreciate your ongoing loyalty and business Tom and family. Also appreciate you taking the time to write such a thorough review. Thank you!
Russ Medenblik's profile photo
Russ Medenblik
2 months ago
Soerens Ford really is the home of the nice guys! Everyone from John Schultz, our sales guy, to the people in the finance department made sure our car buying experience was the best that it possibly could be. John was very personable and knowledgeable about the cars that we were interested in. Once we picked the car we wanted, John guided us thru the entire car buying process with ease. He made sure all of our questions were answered and that no one dropped the ball when helping us. Once all of the papers were signed and the deal was done, John made sure we knew everything about our new car and how to work everything before we left. He also made sure to tell us that we could call him at anytime with any questions that might pop up after we had left the dealership. I highly recommend John Schultz and Soerens Ford!!! The home of the Nice Guys!
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Response from the owner - 2 months ago
Russ - thank you very much for your business and for taking the time to write a review. We appreciate you!
Kara Smith's profile photo
Kara Smith
2 months ago
In my search for a new car, I ran into very disparaging sales people not listening to what I was looking for. I sent out an email from the Ford website to various dealers and the first response was Adam Thiele at Soeren's Ford. I knew what I wanted (model and options) but just could not find the car on my own. Adam listened to everything I wanted and got my perfect car. Adam made the whole process less stressful than my previous dealings with other dealers. He was up front, did not try to pressure me into a car I did not want and followed through with everything he said he would. It was the best car buying experience I ever had! Thank you Adam!! Update December 2015 - Bought a second vehicle from Soerens, a used Nissan Pathfinder and it was a great experience and I am very happy with my purchase. I will continue to purchase my vehicles from Soerens!! Update February 2016 - Had an incident with my fuse box top (a person with no mechanical experience broke it off), parts ordered what I needed, and service fixed and made sure everything was good to go!! Thank you guys so much!!
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Response from the owner - 3 months ago
Wow Kara. We've certainly passed your comments along to Adam. Thanks for taking the time to write a review and for your ongoing business! We're here if you need anything.
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Ryan Hammetter
3 months ago
In this day and age, online reviews are powerful, and oftentimes the only means to provide direct feedback about a transaction to the business, as well as to broadcast for others their satisfaction or lack thereof. Car buying is a process we all have face from time to time. How arduous the endeavor will be depends on where you go. Take us for instance. We bought a Honda Odyssey earlier this year from a Toyota dealership in West Bend. Absolutely love the van, but it was a horrific buying experience. Needless to say, we will never go back there. Not even for our free oil changes. I hope others look elsewhere based on my description of our experience. So I found myself in the position to replace our other car eight months later. A quick online search found the Acura I wanted at Soerens. I’ll be honest, I’m not into Ford, but working with this dealership is top notch. It’s a comfortable environment. I wasn’t hawked when I pulled up. I drove there from Germantown, walked in, went to the closest salesperson, introduced myself, and said I was interested in the Acura they had. I was given the keys to take a test drive – solo, by the way, so I could actually drive the car. Loved it. Came back. Negotiations were quick and respectful. Don’t ever expect to be given everything you want right away, but Soerens didn’t jerk me around like other places would. These guys know cars too. The ins and outs, maybe not as much about Acura as about Ford, but enough to inform me about the car. They offer a dealership comprehensive warranty with used vehicles too. Limited or not, it’s better than driving off the lot without one. That is piece of mind in case anything happens. They stand behind what they sell. I brought it back for a minor issue with the brakes I noticed after two weeks. Their service department fixed it – no questions asked despite being a wear item – and apologized. They said their reputation is worth more than charging me. All of this is surprising to me after the Odyssey experience. Your mileage may vary from dealer to dealer, but we’d go back to Soerens anytime. My wife and I are glad that good customer service still exists.
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Response from the owner - 3 months ago
Wow Ryan. Thanks for taking the time to write such a detailed review of your experience. We appreciate your business and the comments very much. Enjoy your new Acura, and we're here if you need anything!
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Vanes Davis
a month ago
Great customer service and the process was very good thanks to the representatives Pete Kraut and Tina McKandes. They ensured that my experience was a great one and they really went above and beyond. I would definitely but another vehicle from this dealership and recommend to others as well.
Response from the owner - a month ago
Appreciate your business and you taking the time to write a review!
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Carla Zimmer
in the last week
Sorens has always done a great job with their customer service. I have always been happy with the quality of service and the professionalism of the staff. Keep up the great work.
Response from the owner - in the last week
Appreciate the feedback Carla. We appreciate your business, and thanks for taking the time to write a review.
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Robert R
2 months ago
I own an Escape and my son bought an Edge when he returned from his tour of duty in Afghanistan. When he was sent to Korea for a year my wife drove his vehicle occasionally while it was in our drive way she liked it. It was time to trade in the Minivan so I began on the internet. The two main dealerships in our area Soerens and another one both responded quickly. Adam Theile at Soerens was our contact at Soerens and he was very helpful in getting us online quotes of actual vehicles before we got to the dealership. He set up an appointment for us with Mark Schwerm. Mark was with another client when we arrived so Tina who wears multi-hats at Soerens stepped in and got the test drives started until Mark had a moment. The test drive in the new style Escape was a hit. While the Edge was good my wife liked how the new smaller style Escape was better suited to her than Edge. The new showroom at Soerens recently opened and it was very comfortable while we waited for Mark. Mark then guided us through the sale process efficiently and effectively pointing out the great trade-in program currently underway plus 60 month free financing. Mark and the staff worked deligently to get us the package we were looking for. The night of the delivery Tina who would be handling the finance and paperwork part for the team contacted us to let us know that if we wait 24 hours we can get an additional $500 off and discount on maintenance package. So we appreciated the heads up. So four days later, we stepped into Soerens to pick up our vehicle. Mark went through the entire vehicle, showing us each the electronics, he set up both our phones and explained how to use them safely while driving. Tina was wonderful helping us through the maze of paperwork. Mark has followed up with us since we left to make sure if there are any issues with vehicle we can get them squared away which there have been none so far. Thanks Soerens for the great service and efficient use of our time with the internet search team led by Adam, sales person Mark and Tina in finance.
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Greg Howat
a month ago
Had an awesome experience at Soerens Ford! the crew was great, Saturday delivery ( which is usually the busiest day) and it moved along like a well oiled machine. Joe Goodson rocks, Mike Wilson was a great salesperson and Annie in F&I goes the extra mile!
Response from the owner - a month ago
Appreciate your business Greg. Thanks for taking the time to write your review.

Stream

 
Please join us in congratulating the following employees, all of whom are celebrating work anniversaries in April.

Like the other anniversaries we've recently recognized, the tenure noted below speaks to a phenomenal level of dedication to our customers and team.

Doug Piontek, Service Technician, 34 years of service.
Doug has worked with three generations of dealers here at Soerens Ford of Brookfield.

John Cybela, Porter, 19 years of service.

Adam Young, Body Shop Assistant, 12 years of service.

Mike Walsh, New Car Manager, 19 years of service.

Thank you!
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New Car Manager, Mike Walsh, introduces a special offer for first responders and members of the military.
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According to The Weather Channel, it's 32 degrees, feels like 21, and is going to get up to the balmy high of 35 - let's play ball!

Today is opening day for our Milwaukee Brewers We're rooting for a big win over the Giants at Miller Park!

Did you know the Ford Flex is a AAA top tailgating pick? With a full season of tailgating options ahead, check out our latest blog post to learn more about why you might want to be "Flexing" this summer!

http://www.soerens.com/blog/2016/april/4/flexing-on-opening-day.htm
Soerens Ford of Brookfield Milwaukee Ford Dealer Milwaukee Ford Pre-Owned Inventory New Inventory Brookfield, WI 53045
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With Spring here (according to the calendar) and thoughts of warmer weather front of mind . . .

In our latest blog post, one of our employees shares her lifetime of ‪
#FordMustang  memories.

Have any of your own? Feel free to share in the comments section of this post.

"Flash forward another handful of years and Shauna and I have licenses of our own. Her dad had traded in that “old ‘91”. He’s driving a shiny apple red ’96 Ford Mustang convertible now, and so are we, every single chance we got. . . . "

http://www.soerens.com/blog/2016/march/21/making-mustang-memories.htm
Ford Mustang Milwaukee New Ford Mustang Used Ford Mustang New Inventory Brookfield, WI 53045
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For our current blog release, we highlight a guest post we received from a customer . . .

"I know I’m not the only Wisconsinite beginning to fill my weekends for the upcoming thaw with plans to clean-up the yard and take the boat out of storage. I can’t wait to set-up the camper at our family’s lot Up North."

#MilwaukeeFord  

Read more . . .

http://www.soerens.com/blog/2016/march/7/milwaukeefordf150.htm
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#HappyAnniversary  

We're known for being the, "Home of the nice guys (and gals) smile emoticon," and a huge part of that reputation is due to the dedication and professionalism of our great employees.

Today, we recognize the 20 year work anniversaries of Body Shop Manager, Rachel Minshall and Parts Specialist, Mike Danihlik.

That type of tenure is increasingly rare in today's world. We want to thank both of them for their long term commitment to our customers and team. Congratulations!!!!!!
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What does new showroom smell like? Check out our latest blog release to find out . . .

"Like so much more than the handstitched leather seats inside the Mustang Shelby on our brand-new showroom floor…
It smells like over 20,000 square feet of state-of-the-art technology added expressly to enhance ALL of the customers’ experiences, in every department."

http://www.soerens.com/blog/2016/february/15/experience-that-new-showroom-smell---.htm
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In their circles
56 people
Have them in circles
27 people
Martin Wooder's profile photo
Stats from mindspike's profile photo
Michael Wilson's profile photo
Mindbenders Media's profile photo
Rahul Rao's profile photo
Metro Eye's profile photo
Yo Mama!'s profile photo
Pete Eide's profile photo
Subaru FanClub's profile photo
 
In our latest blog post, we discuss the special offer available for members of the military and first responders . . .

"For a limited time we have the honor of providing our most revered customers with a special thank you. All Military Personnel and First Responders are eligible for $500 cash towards the purchase of any new vehicle."

http://www.soerens.com/blog/2016/april/25/honoring-those-who-serve.htm
1
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Please join us in congratulating Anne Fredrickson, Business Manager, on ten years of service this month!

We appreciate Anne's contributions to our customers and team over the years!
1
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Please join us in congratulating Larry Halada, Parts Manager and 
Mike Kelley, Service Technician on 12 and 10 years of service respectively.

We appreciate their dedication to our clients and team over all those years!
1
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We concur. Great choice! ‪

#FordMustang  

"The Ford Mustang has been selected to be one of the pieces in Monopoly Empire — an offshoot of the classic Monopoly board game created more than a century ago.

Ford said Friday that Hasbro has selected the Mustang to be the race car in the new edition of Monopoly Empire, which is on sale now."

http://www.usatoday.com/story/money/cars/2016/03/19/ford-mustang-chosen-monopoly-game-token/82013152/
The Ford Mustang has been selected to be one of the pieces in Monopoly Empire — an offshoot of the classic Monopoly board game created more than a century ago.
1
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There’s nothing like a kid (or kids) at a car show!

With the Greater Milwaukee Auto Show going on this week, and some of our employees and their families onsite at the Wisconsin Center, we figured it's the perfect time for a blog update . . .

http://www.soerens.com/blog/2016/february/25/there-s-nothing-like-a-kid-at-a-car-show.htm
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