However, brand advocacy programs are not only a way to have a greater reach, but they are also essential to gain the trust of a generation that doesn’t trust anything except the people they know, like Millennials.
Every organisation has potential ambassadors: These can be motivated employees (internal ambassadors) or, just as easily, loyal customers, sponsors, dedicated resale agents or enthusiastic fans (external ambassadors). What it comes down to is empowering voices to communicate whatever your organisation is passionate about.
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