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Social Media Restaurant
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841 followers
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Social Media Restaurant's posts

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While #hashtags might have begun life as easily referenced Twitter subjects they are not just the punchline of a Jimmy Fallon video (http://goo.gl/PJvuPM). They have evolved into a unique communications platform unto themselves that can serve as the connective tissue between social media channels – and demographics. They can instantly contextualize, categorize and connect your social media posts to your customer base as well as tap in to a larger conversation.

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This year is going to be all about taking content to the next level – and the key word here is value.  A great picture of a beautiful food dish is still going to be compelling, but it’s going to be more important than ever to provide your social media audience with engaging content that invites interaction.  Mobile is also going to reach the tipping point as this year will see tablet and cell phone visitors to your restaurant’s website go well over the fifty percent mark.  Video will be playing an even larger role in the ever escalating arms race to get your posts noticed, and it’s definitely be time to stake your claim on Google.  And the elephant in the room may be that, by year’s end, free social marketing may be very much a fond memory.  Here’s the skinny:

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We have reached the point where everyone can agree that social media (Facebook, Twitter, Pinterest, Instagram, Tumblr, and Whatever Network Appears In The Next Ten Minutes Before I Post This) is a critical component in any restaurant’s marketing strategy.  What no one has seemed to have done is clearly define whose responsibility it should be.  That is until now.

Social Media is as much a process as anything else, and while I hate the buzzwords that have obscured the issue (brand ambassador, engagement, influencer, conversation facilitator, etc.) there is no denying that the core of the issue is customer relations.  Therefore the person that becomes the online face of your restaurant must possess several indispensable skills:

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RT @JohnMooreNYC: Take a look at these five social media tips to help you start 2015 off right http://ow.ly/GPbFO #socialmediarestaurant

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While hashtags might have begun life as easily referenced Twitter subjects they are not just the punchline of a Jimmy Fallon video (http://goo.gl/PJvuPM).  They have evolved into a unique communications platform unto themselves that can serve as the connective tissue between social media channels – and demographics.  They can instantly contextualize, categorize and connect your social media posts to your customer base as well as tap in to a larger conversation.

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Food Photography Essentials - 10 quick tips on how to post the most deliciously engaging pics from your restaurant. #FoodPhotography #SocialMediaRestaurant
http://socialmediarestaurant.com/food-photography-for-social-media/

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This year is going to be all about taking content to the next level – and the key word here is value.  A great picture of a beautiful food dish is still going to be compelling, but it’s going to be more important than ever to provide your social media audience with engaging content that invites interaction.  Mobile is also going to reach the tipping point as this year will see tablet and cell phone visitors to your restaurant’s website go over the fifty percent mark.  Video will be playing an even larger role in the ever escalating arms race to get your posts noticed, and it’s definitely be time to stake your claim on Google.  

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Photos – yes, of course you understand that pictures of food are an important part of any restaurant’s promotional campaign, whenever tweeting or posting an update about the menu, wine, or even a new cocktail, it should always be accompanied by a picture.  But you would be amazed at the number of restaurant owners that pay photographers for print ads and website layouts – and then post out-of-focus, badly lit, poorly framed photos of their menu on their social media sites for thousands of people to see.  There are famous restaurants in NYC, with chef-owners that are household names, that regularly post pictures of their offerings that are almost unidentifiable as food.

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