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Learn why +Jeffrey Rohrs thinks Audience Development is a key to marketing success.
Audience development in B2B marketing needs to be considered as a crucial part of achieving success across social media, email and more.
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Jeffrey L. Cohen's profile photoFrancesca Ronchi's profile photo
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Author of a new book shines a light on Facebook advertising and reveals that it may reduce engagement and reach of your company page.
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Tommy Smith's profile photoJeffrey L. Cohen's profile photoJim Tobin's profile photoFinian Quinn's profile photo
 
Thanks for the conversation Jeff!
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In their circles
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Have them in circles
2,134 people
 
A bit of a rant about trade shows, but with some advice how to improve them. "Relieve stress by squeezing the globe."
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Jeffrey L. Cohen's profile photoInFusion's profile photo
 
Very true, been to lots of b2b trade shows, always the same routine. 
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See what your fellow readers read the most in 2013 about social media for B2B companies.
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Jeffrey L. Cohen's profile photoXingley's profile photo
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9 experts share their thoughts on the difference between social media and content marketing.
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Juan Carlos Giraldo's profile photoJeffrey L. Cohen's profile photo
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In their circles
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2,134 people
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The leading online resource for social media’s impact on B2B marketing
Introduction
SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social media’s impact on B2B companies, help drive social media adoption within B2B companies, and become a repository for advice and commentary from experts in the social media and B2B industries. The site is a group blog with editors and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies.