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Wondering how to engage your following with visual content. Read what IBM is doing on Instagram.
As a follow-up to our list of top B2B Instagram accounts, I reached out to IBM, to learn more about how they approach a visual platform like Instagram.
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Jeffrey L. Cohen's profile photoDorien Morin-van Dam's profile photo
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It's prediction season at SocialMediaB2B (and everywhere else) and managing editor Jeff Cohen is thinking that a little differently this year.
It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year.
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I recently judged the online marketing category of a marketing competition for a B2B company. The following lessons are derived from my feedback to the entrants.
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Social Media B2B

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B2B marketers gathered at the BMA Annual Conference to discuss the latest B2B marketing trends, thinking, research, technology, case studies and best practices.
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More than Spring Cleaning. Time for BIg Images!
Twitter has rolled out new profile pages and some B2B companies have created large header photos on theirs. Here's what you need to know about creating yours.
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See which B2B companies have the most engaging profiles on Instagram.
B2B companies need to learn how to tell their stories in a visual manner. These 10 B2B companies are doing it right on Instagram, as their engagement rates show.
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Have you seen the latest B2B Content Marketing Benchmark stats?
The 2015 B2B Content Marketing Benchmark Report is out and we have selected the most important statistics for your review.
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Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer questions on the topic.
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We've seen too many companies take perfectly good blog posts and publish them as ebooks. It's just not right. And not effective.
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Learn why +Jeffrey Rohrs thinks Audience Development is a key to marketing success.
Audience development in B2B marketing needs to be considered as a crucial part of achieving success across social media, email and more.
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Jeffrey L. Cohen's profile photoFrancesca Ronchi's profile photo
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In their circles
2 people
Have them in circles
2,550 people
WordWrite Communications's profile photo
Ronnie Gustafsson's profile photo
Sarah Nicole Gawdin's profile photo
jock ross's profile photo
Kate Ripley's profile photo
Cedric McCroery's profile photo
JUST Media and Social Change's profile photo
Pam Aungst's profile photo
Sameer Khan's profile photo
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The leading online resource for social media’s impact on B2B marketing
Introduction
SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social media’s impact on B2B companies, help drive social media adoption within B2B companies, and become a repository for advice and commentary from experts in the social media and B2B industries. The site is a group blog with editors and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies.