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Looking to incorporate a storytelling mindset into your social media efforts? Start here.
Marketing leaders of B2B companies can do so much more with social media by approaching it from a storytelling perspective rather than an advertising perspective.
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Jeffrey L. Cohen's profile photo
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See which B2B companies have the most engaging profiles on Instagram.
B2B companies need to learn how to tell their stories in a visual manner. These 10 B2B companies are doing it right on Instagram, as their engagement rates show.
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Jeffrey L. Cohen's profile photoBrightpreneur's profile photo
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Have you seen the latest B2B Content Marketing Benchmark stats?
The 2015 B2B Content Marketing Benchmark Report is out and we have selected the most important statistics for your review.
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Social Media B2B

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Lead generation is a key element of many B2B social media efforts. Marketer and blogger Heidi Cohen asked 25 experts to answer questions on the topic.
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Social Media B2B

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We've seen too many companies take perfectly good blog posts and publish them as ebooks. It's just not right. And not effective.
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In their circles
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Wondering how to engage your following with visual content. Read what IBM is doing on Instagram.
As a follow-up to our list of top B2B Instagram accounts, I reached out to IBM, to learn more about how they approach a visual platform like Instagram.
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Jeffrey L. Cohen's profile photoDorien Morin-van Dam's profile photo
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It's prediction season at SocialMediaB2B (and everywhere else) and managing editor Jeff Cohen is thinking that a little differently this year.
It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year.
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Social Media B2B

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I recently judged the online marketing category of a marketing competition for a B2B company. The following lessons are derived from my feedback to the entrants.
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Social Media B2B

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B2B marketers gathered at the BMA Annual Conference to discuss the latest B2B marketing trends, thinking, research, technology, case studies and best practices.
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More than Spring Cleaning. Time for BIg Images!
Twitter has rolled out new profile pages and some B2B companies have created large header photos on theirs. Here's what you need to know about creating yours.
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People
In their circles
2 people
Have them in circles
2,554 people
Dubuque Auto Plaza's profile photo
LeadPile's profile photo
Paul Proulx's profile photo
reanimarketing's profile photo
Gelbe Seiten's profile photo
Socialink Solutions's profile photo
Deanne Sheppard's profile photo
Tia Marie (LokaFreeThings)'s profile photo
Brooke Ballard's profile photo
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The leading online resource for social media’s impact on B2B marketing
Introduction
SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social media’s impact on B2B companies, help drive social media adoption within B2B companies, and become a repository for advice and commentary from experts in the social media and B2B industries. The site is a group blog with editors and guest contributors publishing articles on a variety of subjects related to social media’s impact on B2B companies.