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The Social Fairy - Engagement Strategy for brands
95 followers -
Spreading the fairy dust of community management for branding and marketing. Creator of the "Community Management+" method, combing the best of all worlds in Social Media management, Community Management, Content Marketing and Business Development to provide the best and most complete solution for any brand in any niche.
Spreading the fairy dust of community management for branding and marketing. Creator of the "Community Management+" method, combing the best of all worlds in Social Media management, Community Management, Content Marketing and Business Development to provide the best and most complete solution for any brand in any niche.

95 followers
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We're often asked what it is exactly that we do, what does "Engagement Strategy" mean and how you "get it". We created this explanation, which also lays down the complete model that we offer our clients :)
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Organic growth on LinkedIn? No paid campaigns?! It's possible despite what we're hearing around us from various LinkedIn experts who teach businesses that LinkedIn is all about careers and leads need to be sourced by paying (for InMails, campaigns etc.). There is a LOT of value in LinkedIn's ad platform (we personally love it) but there is much greater value in good, authentic, interesting content and in developing a strong community (both externally and internally - of your employees). Sample results below from this morning for one of the companies we work with...
Community Based Marketing works.
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Every time I tell a client that I don't think Instagram is a good platform for them (or Twitter, or Facebook...) they raise an eyebrow. I often hear "but other social media experts said that...". Well, do you want empty buzz or real business? :)
Let's talk about "engagement" a bit. We're often asked by clients why we don't recommend certain platforms (for some we say no Instagram, for others we say no Facebook... Yes, no Facebook... Etc.). Unlike social media marketers and digital agencies and advisors, we're not necessarily looking at the latest buzzword or trend. We're thinking strategically about long term engagement and creating a space with authentic, trustworthy and meaningful content for the communities we want to develop. When you shift your thinking to engagement as a strategy rather than just a metric, you quickly notice some platforms simply aren't designed to be more than a dumping place for quite meaningless (albeit nice) content that's pretty to look at but, not really helping the community members in any way. These are the classic platforms that can easily become ghosts, even with large numbers of followers. The following data is an example of Instagram. We see the same on Twitter - less followers who are relevant are more engaged than large inflated accounts with little to no engagement. Think "window shopping". Do you want your brand to be the shop everyone likes to look in but not buy? Or the one that runs out of stock because every person that goes in, goes out with something?
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Humbled and honored to have been nominated and asked to join the GAN- Global Accelerator Network! Thank you, to all of the amazing #startup founders who find my mentoring valuable, thank you +H-FARM Spa​ for nominating me and for thinking so highly of me. This an exciting opportunity to help and empower so many more startups around the world! Let's do great things together! The sky is the limit :)
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Is it really "promoting entrepreneurship" and creating an "innovation ecosystem"? Or just real estate business? +Elinor Cohen's new post on Medium is out!
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I've been invited to join the Startup Lab publication on Medium. Find my latest story here
I've been invited to join the Startup Lab publication on Medium. Find my latest story here:
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The latest post from our co-founder +Elinor Cohen. Are you really an "outside the box" thinker? Or are you just breaking the rules?
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Brian Solis writes and speaks a lot about customer experience and Human experience, the approach that drives our 3Ws model. In this article he speaks specifically abut banking. Working with more than one bank in recent years, we have seen first hand the challenges that banks and fintech companies face, with their aura of "old world" and strict regulations. However, there are rays of light in this very "boring" money world and we can see more and more banks and other financial organizations adopting digital tools and focusing on the customer.
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In today's hectic and fast pacing world, with the plethora of digital tools and almost free advertising options, how can you sift through the bells and whistles? How can you be sure that the people you select as your success partners (co-founders, service providers or even employees), are actually worth their salt? How can you tell real knowledge from a bunch of buzzwords? +Aviram Galim has a few tips for you in his new post.
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How many times have you heard that "content is king"? What have you been doing with it? Do you even need it? How much is enough? This post is a reminder we feel is long overdue... what is common knowledge isn't necessarily also common sense...
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