Social Brands 100 was created by social specialists Headstream in 2011 as an initiative to identify and acknowledge brands leading the way in social.
The research combines qualitative and quantitative analysis. Nominated brands' social interactions on Twitter, Facebook and YouTube are monitored by social media analytics partner Socialbakers. Headstream surveys and interviews nominated brands to benchmark behaviours and identify emerging platforms and trends. The findings combine to create the final ranking and report.