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Social Assurity
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Social Media is a Tool For Life
Social Media is a Tool For Life

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It can take some convincing for many kids and parents to believe that when it comes to writing the essays, in particular, college admissions officers care about who students are. The essays should reveal their personalities, passions, dreams, weird talents, favorite foods, sickest playlists, inexplicable loves, and undeniable quirks.
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Once parents worried about radio and television. Now they worry about Snapchat and Instagram.

What hasn’t changed, though, is a general parental dread of what kids are doing out of sight. In previous generations, this often meant kids wandering around on their own or sneaking out at night to drink. These days, it might mean hiding in their bedroom, chatting with strangers online.
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Beginning in fall 2018, Stanford University will no longer publicize data regarding the numbers of undergraduate applications it receives during the early or regular admission cycle. This move is intended as a small step in reducing the outsized emphasis placed on the admission rates at U.S. colleges and universities.
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AAAH, THE TRADITIONS of a new school year. New teachers, new backpacks, new crushes—and algorithms trawling students’ social media posts.
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We inundate teenagers with tips for getting into college.

And then? We go mum, mustering less urgency and fewer words for the subject of actually navigating the crucial college years to best effect. It’s strange. And it’s stupid, because how a student goes to school matters much, much more than where.
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Virtually everyone who has ever tweeted or posted to Facebook or Instagram has laid a digital trail that can be followed by anyone with some time and a lot of patience.
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When it comes to college consultants, nothing is too extreme. With applications at elite colleges rising — and acceptance rates plummeting as a result — so many wealthy parents are so desperate for any edge it’s as if satirist Sacha Baron Cohen is at work, trying to see what people will buy.

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In reality, colleges and employers are not looking at social media to find reasons to reject qualified applicants. They do not have to.

They are looking to learn more about those applicants and to assess their intentions. Social media tells them a story, shedding an unfiltered light on an applicant’s interests, accomplishments, values, and social causes. These are all “fair game” elements of informed decision making.
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Listen to our founder, +Alan Katzman, explain why colleges are looking at your students' social media in the context of college admissions and scholarship awards (Part 1) and then how your students can be using social media to create a compelling digital presence that will help them stand out from other qualified applicants in the college admissions process (Part 2).

#socialmedia #admissions
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Don't let your child's future be derailed by their social media activities. We provide social media "Drivers Ed" in the digital age. We teach the productive and pragmatic use of social media to equip students with the digital skills needed to achieve their academic and career goals.
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