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Social media has two purposes: sharing information and marketing. For those who engage in social media marketing, visual content is almost a necessity: attaching a visual or video will greatly increase the likely that it will be seen, clicked on, and result in a conversion.
#visualmarketing  
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
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