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After decades of working toward gender equality, a quick Google search of ‘women should’ shed light on the rampant discrimination that still exists today. Fed by over six billion daily searches, Google’s autocomplete function displayed the harsh truths behind modern society.
#genderequality  
We spoke with UN Women social media manager Béatrice Frey to learn about how she promotes successful campaigns like #WomenShould with social media.
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Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way toward my focus on digital transformation and innovation today.
#businessstrategy  
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Infographics have become an increasingly popular and powerful method for delivering vast amounts of data while generating incredible visibility. Considering that the human brain is able to consume visual content 60,000 times faster than text, it is little wonder that infographics are so powerful. Even more compelling is the fact that consumers seem to like visual content better than text. In fact, Jeff Bullas points out that images receive nearly two times more views than content without images.
#infographics  
The process of designing an infographics is often overwhelming, particularly if this is your first time to do so. While there are numerous tools available to help you to create custom infographics, including Piktochart, it is still important to ensure that you understand a few cardinal rules.
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Creative trends can be fickle. Remember those super glossy CTAs that used to be on every website? Now, flat, minimalistic design is in.
#visualcontent  
Discover the top global trends in both visual content design and pop culture.
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Do you need convincing? Or perhaps you simply want to look at the evidence in a visually stunning way? Well, this blog post is for you. I chose to hand-curate seven of the most informative infographics on social media in the finance and insurance industries.
#finserv  
Social media presents a big opportunity for companies working in financial services. Here are seven infographics that will guide your strategy.
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Their paths have crossed several times over the course of the last few years. Snapchat and Facebook are still young but they already have built an history of rivalry. And although it can be hard to see how the gigantic Facebook could be compared to it, there is a real craze going on about Snapchat lately.
#snapchatvsfacebook  
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I have a love-hate relationship with hashtags on Twitter. On the one hand, they're a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what's going on in your favorite sports game, they can be super helpful -- and sometimes even fun.
#hashtags  
Learn about the power of hashtags for social media marketing, the basics of how to use one, and a few best practices.
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When do you do your best work? For me, it's realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would've taken me twice as long.
#creativity  
When's the best time to write and think creatively? Check out this infographic to find out.
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Social media is like driving: Everyone wants to be on the road, but not everyone should be allowed behind the wheel. The invention of social media has given a platform to anyone who has an email address and can create an account. These days, some people don’t see the connection between what they post on social media and how it shapes their online reputation.
#socialmedia  
This infographic explains it all if you'e not sure what to share on social media.
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There have been a lot of questions about Facebook lately: Are people still using it? Is it on the decline? Can businesses still find it valuable? With over 1 billion active users, it’s safe to say that Facebook is alive and well.
#facebookmarketing  
Any brand can market on Facebook, but which ones are doing it well?
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Whether you’re an experienced social user or not, moderating comments and managing communities is an entirely different ballgame. When you’re tweeting or engaging with customers on behalf of your organization, there’s a whole other realm of “netiquette” to consider, including how to best address negative comments. Delete? Respond? Ignore and hope it goes away? Don’t despair, instead follow this infographic to guide you through the steps to managing negative social comments.
#negativecomments  
Whether you’re an experienced social user or not, moderating comments and managing communities is an entirely different ballgame. When you’re tweeting or engaging with customers on behalf of your organization, there’s a whole other realm of “netiquette†to consider, including how to best address negative comments. Delete? Respond? Ignore and hope it goes away? Don’t despair, instead follow this infographic to guide you through the ste...
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Social media has two purposes: sharing information and marketing. For those who engage in social media marketing, visual content is almost a necessity: attaching a visual or video will greatly increase the likely that it will be seen, clicked on, and result in a conversion.
#visualmarketing  
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
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SocialAdr is a service that helps you get your pages on social media sites, on auto-pilot, over time, in a very natural way. Anyone wanting more traffic to their websites can benefit from its power and ease-of-use.
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