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Eye-tracking is not new by any means, but perhaps it should be used more, given the importance of social engagement.
Can a user’s eyes provide clues to consumer behavior? Eye-tracking studies have been showing substantial data that any survey and sentiment analysis couldn’t provide. For those of you who aren’t fam...
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would be nice if more businesses did more case studies like this, usability is immature but is getting taken more seriously, eye tracking a element of.
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