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Eye-tracking is not new by any means, but perhaps it should be used more, given the importance of social engagement.
Can a user’s eyes provide clues to consumer behavior? Eye-tracking studies have been showing substantial data that any survey and sentiment analysis couldn’t provide. For those of you who aren’t fam...
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Montage Media Ltd's profile photoEvotive Marketing's profile photoAmrit Chhetri's profile photo
 
would be nice if more businesses did more case studies like this, usability is immature but is getting taken more seriously, eye tracking a element of.
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