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Social Media Today
140,276 followers -
The intersection of social media writers and social media marketing
The intersection of social media writers and social media marketing

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This infographic outlines how to measure, track, and optimize pillar page performance. Like any other marketing initiative, you need to measure and track the performance of your pillar page campaigns - because like other marketing campaigns, pillar page campaigns are fluid. #analytics #marketing #campaigns
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No doubt you understand the basic idea of influencer marketing, but this infographic from 'Growr' aims to provide more of a step-by-step summary of the key elements of the process, in order to help you better plan out your approach. #influencermarketing #marketing #socialmedia #smm
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Images are one of the most important pieces of any social media campaign. But merely adding images into your social media strategy isn't good enough. If the images you use aren't selected and designed with your audience in mind, you’ll be missing out on a chance to use clickable social media shareables to generate brand awareness and traffic. #socialmedia #smm #digitalmarketing
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Done right, influencer marketing can generate insane results. Done right, influencer marketing can generate insane results. Ten influencer marketing practitioners share the most common mistakes they see which cause influencer campaigns to fail. #influencermarketing #marketing
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Pinterest is adding some new collaboration tools for group boards, making it easier to plan for events and functions through the app, and catering to rising user behavior. Group collaboration functionality may not add a heap to the platform’s marketing potential, but more engagement can only be a positive for its expanding opportunities. #collaboration #marketing #tools
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This week, Facebook has released its first schedule of news content, while it's also announced some additional news programming that will be added to its growing Watch list. Essentially, if Facebook can make Watch work, it will be of significant benefit for advertisers. #facebook #advertising #content
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As digital marketing continues to evolve, so too does demand for more accountable, accurate measurement tools which reflect the true usage behaviors of modern consumers, in order to better target your campaigns. Google's seeking to address this challenge in various ways, but its latest announcement on this front revolves around Google Analytics, which will now be able to better track how users come to your website via "Cross Device" reporting. #google #digitalmarketing #analytics
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Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste. If you're not utilizing video in your marketing strategy, you're missing out. #videomarketing #digitalmarketing
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Google's launching some new ad options which utilize the company’s evolving machine learning tools to better optimize for maximum results. The new options are part of Google’s holiday marketing tools, which they’re announcing this week. Each will provide more ways to optimize your Google ads. #google #optimize #ads
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Here’s a quick, but relevant, note for Instagram advertisers. This week, at a Facebook Marketing event in NYC, The Social Network confirmed that Instagram will soon be making its Shopping Tags for Stories available to all brands which have enabled shopping on Instagram. #smm #shopping #socialmedia
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