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Let's talk influencer marketing

Join the conversation using #SMTInfluencer We want to know what you think about influencer marketing before, during, and after the show!

Also, make sure to participate in the live poll (http://bit.ly/1F1VNQE)! Finish the statement "Influencer marketing is..." Don't worry, you can change your answer during the show if you change your mind.

"Targeting influencers" is a business marketing strategy that is being, increasingly, offered as a practical way for businesses to successfully scale their marketing efforts in the social media sphere. 

Beyond the fact that it insults the intelligence of those whom the business is targeting as well as those whose attention it hopes to gain, it also runs the risk of deprecating marketing into an eyeballs capture game predicated upon perceived powerbrokers with large follower numbers in social media. 

How do we get past the pitfalls and make this work so that it delivers real value to all its stakehoders? Is it even possible? 

To help us explore all this is +Danny Brown, marketer, consultant and author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. 

This is one more #SMTPowerTalk , in the host's chair will be +David Amerland with +Alexandra Riecke-Gonzales as co-host and +John Ellis of +SEOWiSE behind the wheel. 

Don't forget: Join the conversation using #SMTInfluencer ! Start talking, we're listening.
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Ashley Spectar's profile photoRoutes4Media.com's profile photoAdvertam Team's profile photoCheryl Buckingham's profile photo
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TY so much +John Moore 
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As part of our ‪#‎NewWaytoWork‬ video series with IBM, we sat down with Lulu Gephart, Manager of Social and Earned Media at REI, to talk about the future of the workplace. What's going to have the most significant impact on the future? What will the new org chart look like? Thanks to Lulu for participating!
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It's part 5 of our #NewWaytoWork video series with IBM! We asked:

"If you had to make a prediction, what do you think will have the most significant impact on the future of work and why?"
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It's part 4 of our #NewWaytoWork video series with IBM:

"With work evolving, what will the new org chart look like? Will anyone have titles?" Hear what the experts had to say!
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OK
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In their circles
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Have them in circles
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As part of our #NewWaytoWork video series with IBM, we sat down with David Parkinson, Head of Digital at Nissan for Africa, Middle East, and India, to talk about the future of the workplace. What will the workplace look like in ten years? What will have the most significant impact?
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Maureen O’Connell (Scholastic)'s profile photoMichael Ehline's profile photoIRT Marketing FZE's profile photoKaea Matiaha Te Arohatai Te Rangipuataata's profile photo
 
Great interview. Have to agree with David Parkinson that Wifi connectivity might be the biggest game changer in the next decade.
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As part of our ‪#‎NewWaytoWork‬ series with IBM, we sat down with Ben Hindman, CEO at Splash, to hear his take on the way the workplace is changing. What will it look like in ten years? Will there be offices? Thanks to Ben for participating!
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It's part 3 of our #NewWaytoWork video series with #IBM!

"If you didn't have to answer email all day, what would you do with the extra time?"
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We sat down with a panel of experts at SXSW and asked, "In 25 years, if there are no more offices, how will people be productive and collaborative?" Here's their answers. Many thanks to IBM! #NewWaytoWork
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Astonished that the T-word did not get a mention: Trust
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Submit your answers for the live SMT Power Talk poll!

We're doing another live poll for the Social Media Today Power Talk with +David Amerland: _We want to see if our chat changes your mind about Influencer Marketing in Social Media._

So vote below, then join us on May 13th for the SMT Power Talk live (http://bit.ly/1EidZCQ) and reconsider your answer during the show! If you change your mind, hop back to this post and change your answer. Throughout the show see live updates of where the crowd stands on influencer marketing.

Complete the following statement: Influencer Marketing is...

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Join the conversation for SMT Power Talk episode 5 with +Danny Brown. Use #SMTInfluencer  @socialmedia2day
59 votes  -  votes visible to Public
The best marketing shortcut in social
53%
An approach that does not work
14%
A manipulative process that works
34%
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David Amerland's profile photomina rahimi's profile photoCoach G Moore's profile photoAlexandra Riecke-Gonzales's profile photo
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Really great pint , +Kristin Drysdale. In fact, little secret, I was trying to make that shift within myself when I was reading these and fell 'victim' to my own inner critic and let it drift away. But really- "manipulation" is used in many ways. Including body work....
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The intersection of social media writers and social media marketing
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This is the official G+ page for Social Media Today. SMT's writers cover social media marketing, social platforms, social media tips and best practices, social commerce, content marketing, online community management, social mobile applications, social analytics, social media ROI and social media news. SMT produces great weekly webinars and partners to deliver valuable ebooks.

Social Media Today also hosts a yearly conference in Atlanta. The Social Shake-Up brings together industry leaders and social media experts to explore what's shaking up business on the front lines of social.
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