Profile

Cover photo
Verified name
Social Media Today
144,846 followers|6,369,472 views
AboutPostsPhotosYouTube

Stream

Pinned

Social Media Today

Shared publicly  - 
 
Let's talk influencer marketing

Join the conversation using #SMTInfluencer We want to know what you think about influencer marketing before, during, and after the show!

Also, make sure to participate in the live poll (http://bit.ly/1F1VNQE)! Finish the statement "Influencer marketing is..." Don't worry, you can change your answer during the show if you change your mind.

"Targeting influencers" is a business marketing strategy that is being, increasingly, offered as a practical way for businesses to successfully scale their marketing efforts in the social media sphere. 

Beyond the fact that it insults the intelligence of those whom the business is targeting as well as those whose attention it hopes to gain, it also runs the risk of deprecating marketing into an eyeballs capture game predicated upon perceived powerbrokers with large follower numbers in social media. 

How do we get past the pitfalls and make this work so that it delivers real value to all its stakehoders? Is it even possible? 

To help us explore all this is +Danny Brown, marketer, consultant and author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing. 

This is one more #SMTPowerTalk , in the host's chair will be +David Amerland with +Alexandra Riecke-Gonzales as co-host and +John Ellis of +SEOWiSE behind the wheel. 

Don't forget: Join the conversation using #SMTInfluencer ! Start talking, we're listening.
47
12
Kathy Meis's profile photoZara Altair's profile photoBob Strassel Jr.'s profile photoCarl Turechek's profile photo
138 comments
 
TY so much +John Moore 
Add a comment...

Social Media Today

Shared publicly  - 
 
Submit your answers for the live SMT Power Talk poll!

We're doing another live poll for the Social Media Today Power Talk with +David Amerland: _We want to see if our chat changes your mind about Influencer Marketing in Social Media._

So vote below, then join us on May 13th for the SMT Power Talk live (http://bit.ly/1EidZCQ) and reconsider your answer during the show! If you change your mind, hop back to this post and change your answer. Throughout the show see live updates of where the crowd stands on influencer marketing.

Complete the following statement: Influencer Marketing is...

*************************************************

Join the conversation for SMT Power Talk episode 5 with +Danny Brown. Use #SMTInfluencer  @socialmedia2day
57 votes  -  votes visible to Public
The best marketing shortcut in social
53%
An approach that does not work
12%
A manipulative process that works
35%
18
4
David Amerland's profile photomina rahimi's profile photoCoach G Moore's profile photoAlexandra Riecke-Gonzales's profile photo
12 comments
 
Really great pint , +Kristin Drysdale. In fact, little secret, I was trying to make that shift within myself when I was reading these and fell 'victim' to my own inner critic and let it drift away. But really- "manipulation" is used in many ways. Including body work....
Add a comment...

Social Media Today

Shared publicly  - 
 
Over 2,000 shares and counting, this compendium of the 21 most important social media sites, created by Best Thinker +Randy Milanovic, spans the globe. If your favorite site didn't make the list, let us know in the comments!

#socialmedia #socialnetworks  
The concepts behind “social networking” aren’t anything new – ever since there have been humans, we have been looking for ways to connect, network, and promote with one another – but they’ve taken on
23
9
Joy Vidad's profile photoFranco Gonzalez's profile photo
Add a comment...

Social Media Today

Shared publicly  - 
4
1
Nelly Parra Sandoval's profile photoKelly Tornetta's profile photo
 
+Social Media Today, Thanks for the show! 
Add a comment...

Social Media Today

Shared publicly  - 
 
Be strategic about which platforms your brand engages on. Take into account your goals. This infographic via +Brianna Smith lays out a lot of helpful tips in graphical format: http://goo.gl/5kUMF2

#platforms   #socialmediamarketing  
42
26
Seena Shah's profile photoCarlos Ramos's profile photoShelly Michalk-Schumacher's profile photoIkhlaq Makik212's profile photo
3 comments
 
Yes

Add a comment...

Social Media Today

Shared publicly  - 
10
5
Mike Bayes's profile photoYodi Collins's profile photoBlake Howard's profile photoIblis Bane's profile photo
2 comments
 
^ agreed
Add a comment...
Have them in circles
144,846 people
Ecliptic4Eva's profile photo
Maruf Parvez's profile photo
Cody Moreauu's profile photo
Sarah Maegan's profile photo
Nick Loving's profile photo
Emily Schultz's profile photo
cooyote san roman's profile photo
YUNG STARZ's profile photo
Shannon Webster's profile photo

Social Media Today

Shared publicly  - 
15
2
David Amerland's profile photoTahir Sadiq's profile photoKatharina Antonia Heder's profile photoFarnaz Ha's profile photo
4 comments
 
OK
Add a comment...

Social Media Today

Shared publicly  - 
 
Did you miss our last #SMTPowerTalk , which was all about #SEO ? No problem: Best Thinker and host +David Amerland is here for you with a recap and replay.
When it comes to search engine optimization (SEO) misinformation, prejudices and misconceptions are the norm rather than the exception. Since we started out the #SMTPowerTalk series we’ve tal
11
3
brycelynn connelly's profile photoAlila Pop's profile photoPeter Feltham's profile photoLisa Marie (SocialMediaGypsy)'s profile photo
2 comments
 
Whoa! Thats awesome. Keep posting new stuff.
Add a comment...

Social Media Today

Shared publicly  - 
 
This past week, the White House’s social media team reinvented the TwitterBomb with a tweet slyly directed at Israeli Prime Minister Benjamin “Bibi” Netanyahu. In this week's #SocialAdvocacyAndPolitics , +Alan Rosenblatt reports on how much the President's team has improved when it comes to engaging on social.
5
Add a comment...

Social Media Today

Shared publicly  - 
 
Did you tweet something in the past that might cause you to lose your job? Will you tweet something tomorrow that will do that? These are the questions of the week. And the answers are affecting political candidates’ ability to hire social media strategists. See what +Alan Rosenblatt has to say in this week's #SocialAdvocacyAndPolitics .
Did you tweet something in the past that might cause you to lose your job? Will you tweet something tomorrow that will do that? These are the questions of the week. And the answers are affecting 
6
2
Paul Allen's profile photoMatt Johnson's profile photoJennifer Ashley Morris's profile photo
2 comments
 
I have to get the word out concerning my copyright journey, LETS GO. Pauly
Add a comment...

Social Media Today

Shared publicly  - 
 
The quickest way to make CMOs roll their eyes is to tell them they should be making more #DataDriven decisions. Of course they should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality. So what’s the practical reality from CMOs who are successful at making consistent data-driven decisions? What does “data-driven” mean in 2015? +Ian Michiels weighs in.
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attac
6
2
John Enfield's profile photoSilas J Media's profile photoScott Dickson's profile photo
 
Too much data today.  We've got more data than ever before and less wisdom than ever to work with.
Add a comment...

Social Media Today

Shared publicly  - 
 
#TheSocialInsider column is back! Consider the positive qualities of “Mad Men’s” Don Draper, such as being the best manager of talent, confident and a good, old-fashioned hard worker, and you have the following fellow social business associates to congratulate for career moves to which Draper would raise his Manhattan.

Got a hot tip for us? Tweet your announcement to @SMTsocialinside.
Anonymous tips can be emailed to thesocialinsider  at socialmediatoday dot com.
4
1
Tracie Sepulveda's profile photoTR C's profile photo
 
Men r mad really because a women is the foundation of them where we come from dosent matter as much as where your ending up and with 
Add a comment...
Story
Tagline
The intersection of social media writers and social media marketing
Introduction
This is the official G+ page for Social Media Today. SMT's writers cover social media marketing, social platforms, social media tips and best practices, social commerce, content marketing, online community management, social mobile applications, social analytics, social media ROI and social media news. SMT produces great weekly webinars and partners to deliver valuable ebooks.

Social Media Today also hosts a yearly conference in Atlanta. The Social Shake-Up brings together industry leaders and social media experts to explore what's shaking up business on the front lines of social.
Contact Information
Contact info
Phone
Email only
Email