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Soapbox Influence
24 followers -
Building Brands through Authentic Conversations
Building Brands through Authentic Conversations

24 followers
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Today is the day. 🌒

"Marketers are taking full advantage of the fervor surrounding Monday’s solar eclipse, even if some of the connections between brands and the astronomical event seem a bit of a stretch."
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We love this video tutorial by one of our #influencers on how to make blondies using chickpeas from our #client Bush's Beans.
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“Half of the businesses on Instagram produced a story in the last month, according to the platform, and its average usage has also jumped to 32 minutes per day for those under 25, and 24 minutes per day for those 25 and over”
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Great tips on how marketers should be targeting Gen Z via social media. The generation that already has $44 million in buying power and spends 74% of their time online.
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It’s probably never been a better time to be a new CPG brand. Thanks to new distribution channels like Facebook, Twitter, Instagram and YouTube, it’s never been easier — or cheaper — for a new brand to build an audience and find customers online:
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"While bottled water sales are surging, shoppers don't make much of a distinction of one brand over another, especially for mass-produced mainstream brands devoid of bubbles or flavors...

Starting this week, Pure Life is launching a big new global campaign aimed at making its bottles less of a commodity by giving consumers more reasons to buy the brand than just the water inside."
E.J. Schultz.
E.J. Schultz.
adage.com
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Ikea's Back-to-School Campaign Is Using Influencers on Snapchat to Target Millennials
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We couldn't agree more... “It’s not so much about finding the ones with the biggest following, but about finding genuine brand advocates who are passionate about the brand and can authentically endorse it in a way that appeals to their followers and drives maximum engagement.”

At Soapbox, our goal is to build brands through authentic conversations.
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Still not sure about influencer marketing? 74% of shoppers make buying decisions based on social media, according to Sprout Social.

Great read from Social Media Week on How Social Media Is Influencing Purchase Decisions: http://soapbox.buzz/2uXjyg4
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Where Can You Find High-Quality Images for #SocialMedia? - A must for anyone in business or #marketing! http://soapbox.buzz/2qrEW6B
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