Mobile, tablet, and other Internet-enabled devices (such as smartwatches) are personal devices that often form a large part of a company’s Digital Marketing Strategy. A company can use these platforms for one-to-one communication with its audience. For some businesses, it also makes sense to have a localized application for specific devices such as Internet-enabled health monitoring devices and smartwatches. This technology helps businesses communicate with their users based on individual preferences, which helps to build brand loyalty.
Mobile technology has been advancing at a very fast pace. Smartphones have become mainstream and many consumers use mobile phones to view product reviews, make price comparisons, and find information about products while they are shopping i
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