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Mobile, tablet, and other Internet-enabled devices (such as smartwatches) are personal devices that often form a large part of a company’s Digital Marketing Strategy. A company can use these platforms for one-to-one communication with its audience. For some businesses, it also makes sense to have a localized application for specific devices such as Internet-enabled health monitoring devices and smartwatches. This technology helps businesses communicate with their users based on individual preferences, which helps to build brand loyalty.
Mobile technology has been advancing at a very fast pace. Smartphones have become mainstream and many consumers use mobile phones to view product reviews, make price comparisons, and find information about products while they are shopping i
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Good e-mail marketing software is a key component of a successful e-mail marketing system. The software should enable the company to manage its e-mail subscription lists, allowing recipients to easily subscribe and unsubscribe; send e-mails to subscribers or to recipients on a purchased list successfully with minimal delivery issues; provide predefined templates to enable streamlined e-mail creation; and, provide an auto-responder to manage recipient replies
E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. E-mail marketing can have many different styles or levels of personalization, but any e-mail
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“After the market segments have been identified, the company conducts a market attractiveness analysis to identify the relative attractiveness of each segment. The marketing team should also create ‘personas’ of ideal customers in each segment,” according to the SMstudy® Guide.
“Sell yourself” has been the mantra of experts in both resume writing and job interviewing since the mid-1990s. As employment rates fluctuate like celebrity popularity, that mantra is more true now than it has ever been and oppo
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Companies set their prices according to their own pricing strategy, which “properly prices products or services so that the company can sustain profitability while maintaining or growing its market share,” according to SMstudy’s Marketing Strategy, book one in the SMstudy® Guide series. Even though it sometimes seems as though companies are grabbing for quick profits and letting the future take care of itself, sustained profitability and growth in market share are part of every sane strategy.
Continually rising prices at the gas pump since the mid-1970s has had us all asking, “How high can these get?!” As 2015 slipped into 2016, with oil by the barrel in free fall, we found ourselves asking, “How low can this g
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For businesses, the value proposition isn’t about sourcing, it’s about strategy. “Marketing strategy is one of the most crucial Aspects of Sales and Marketing,” according to Marketing Strategy, book three of the SMstudy® Guide,[iii] “It defines a product or brand’s unique value proposition, target markets, and the specific strategies to be used to connect with defined audiences.”
“Leaders are teachers and good team members,” according to product designer Barbara Beskind. “If you can help those who are under you maximize their greatest potential, you’re a successful leader,” Beskind t
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Fradin says that when he took over the Apple III product line he discovered ambiguity and confusion over the line’s targeted market segment. The product’s architect had a definite idea of who the Apple III was designed for and the marketing people did not agree, “To make matters worse, Marketing did not agree that there was any demand for the Apple III in the SOHO (Small Office, Home Office) or SMB (Small to Medium Business) market.”
When famous, powerful people say, “I failed,” it gets people’s attention. When famous, powerful people say, “I failed,” there’s usually a “but it wasn’t really my fault” lurking about
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By further analyzing metrics like downloads, traffic, session duration and successful monetization, a company can infer what users are thinking and feeling. But without supplemental information, this data can only lead to implicit assumptions. Adding explicit insights to the post-launch data collection –quantifiable information on what users are thinking – will allow a company to make highly informed and refined decisions for customizing their mobile website channels.
The created mobile customized website needs to be optimized by ensuring that its reach is maximized by appearing in the top search results when customers use relevant keywords. Also, the site needs to be optimized to attract new visitors an
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The digital marketing team identifies the metrics and targets to monitor social media relationship with consumers. The overall targets for social media have already been distributed amongst the selected social media elements and based on the metrics identified for gauging the awareness across social media channels, the Social Media relationship data is collected.
Social Media campaigns are the most relevant method in contriving an effective relationship with customers. Understanding what a company’s competition is doing to enhance their relationship with customers through various social media
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With personal engagement comes personal offense. The reaction of the consumer becomes less “Do you really think that little of your customers?” and more “What type of girl do you think I am!”
It seems that there are some dangers with “going native.” The U.S. Federal Trade Commission (FTC) has increased its oversight of native advertising online and on smartphones. The most recent company running afoul of this inte
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Sales and marketing professionals can learn a thing or two from Sleep Cycle. We, as people, are fascinated about sleep. We can’t study our own sleep patterns, considering we are sleeping, so it was all too fascinating to find out that I sleep the majority of my night in a deep sleep. I would have never known that. That’s how they get us in. It’s all a marketing ploy. And then for just 83 cents a month I can not only learn how I sleep, but I will learn how I can sleep better. Who doesn’t want to know that?
Sleep Cycle is an app that tracks your sleep cycle. Seems pretty simple, but looks can be deceiving. In November of 2015, just a few short months ago, the app was released to the public and the vote is in. Everyone loves it. So, here&rsq
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Since Apple is a 40-year-old company that has made a name for itself in the world of innovation, it is a smart move to put on the innovative breaks when it comes to the iPhone and focus on what the people want. And what they want is a phone that fits well in their hand, has a great camera, and runs quickly. Really, who does use all of those extra features anyway?
Apple will be 40-years-old on April 1st. It is no longer the young hip company that many of us still see it as. Technically, it is a middle-aged company, so maybe it is time for some mature decisions when it comes to its products. Yester
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Global Accreditation body for Sales and Marketing Certifications
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This is an official Google+ for SMstudy, the Global Accreditation body for Sales and Marketing Certifications. This group is dedicated to all students, professionals, managers, practitioners and experts involved in the field of Sales and Marketing.
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