✎ This one took ages to prepare. Transforming Lufthansa’s Brand: From The Online To Interactive Age, A Case Study. https://www.smashingmagazine.com/2016/02/transforming-lufthansa-brand-style-guides-implementation-strategy/
Transforming Lufthansa's Brand Implementation Strategy: From The Online To Interactive Age, A Case Study – Smashing Magazine
A special case study on Lufthansa's branding strategy on building a living style guide and digital management assets.
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