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Draw inspiration from the greatest strategists and marketers when creating your plan for the year ahead http://www.smartinsights.com/digital-marketing-strategy/marketing-quotes-strategy/
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Automation is only as smart as the way it is implemented. http://www.smartinsights.com/digital-marketing-strategy/marketing-quotes-strategy/
Draw inspiration from the greatest strategists and marketers when creating your plan for the year ahead It's the time of year for setting out what you want. Marketing topic(s):Digital marketing strategy. Advice by Robert Allen.
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When writing your plan, always try to make everything as simple as it possibly can be, anything else will simply waste time. http://www.smartinsights.com/digital-marketing-strategy/marketing-quotes-strategy/
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#ChartoftheDay: How verticals differ in their email campaign performance.
Chart of the Day: How verticals differ in their email campaign performance. Out of the top six sectors, who would rate their company's email campaigns perf. Marketing topic(s):Digital marketing strategy. Advice by Kim Greenop-Gadsby.
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Google reveals what factors influence your sites 'crawl budget' and what you can do to boost it
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#SmartInsightsAlert: Google has begun penalizing the rankings of mobile sites with "intrusive interstitials"
Google has begun penalizing the rankings of mobile sites with "intrusive interstitials" (Pop-up ads or email capture lightboxes) Continuing their ongoing p. Marketing topic(s):Mobile SEO. Advice by Robert Allen.
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The right vendor depends on your own personal requirements
The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the righ. Marketing topic(s):Marketing automation. Advice by Expert commentator.
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A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks http://www.smartinsights.com/marketing-planning/create-a-marketing-plan/multichannel-marketing-plan-growth-wheel-infographic/
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The key trends that business-to-business marketers need to act on in 2017
The key trends that business-to-business marketers need to act on in 2017 Since we're now well into 2017, it's a natural time for all marketers to review t. Marketing topic(s):B2B Digital Marketing. Advice by Robert Allen.
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It doesn't matter how hard you are working every day if what you're doing isn't going to be impacting your key objectives. - Get the strategy right http://www.smartinsights.com/digital-marketing-strategy/marketing-quotes-strategy/
Draw inspiration from the greatest strategists and marketers when creating your plan for the year ahead It's the time of year for setting out what you want. Marketing topic(s):Digital marketing strategy. Advice by Robert Allen.
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Email Marketing Expert Dan Grech explains his one goal for 2017: 'Do less'.
Email Marketing Expert Dan Grech explains his one goal for 2017: 'Do less'. I've never really been a fan of ‘expert predictions’, especially when it comes. Marketing topic(s):Marketing automation. Advice by Dan Grech.
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One of the biggest trends of 2016 went unnoticed, but it will change advertising this year
One of the biggest trends of 2016 went unnoticed, but it will change advertising this year Chatbots, Virtual Reality, Augmented Reality and Big Data. These. Marketing topic(s):Internet Advertising. Advice by Robert Allen.
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Helping marketers Plan, Manage and Action Digital Marketing
Introduction
Hii!

We love sharing advice on how to get the most of the ever varying world of digital marketing.

We try to filter out the noise and give advice on the  really important developments for marketers who are pushed for time, but need to keep on top of the latest developments.
  
We give daily alerts and practical, actionable advice from author Dave Chaffey and team in these core areas:
  • Digital Marketing Strategy and Planning
  • Using Google Analytics,
  • Search marketing, 
  • Social and Email Marketing.
We've developed Word and Excel templates you can use to plan and map your digital marketing strategy - see our free marketing downloads page.

For daily updates on the major developments and practical advice see the Smart Insights Marketing Blog.