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Where is the "smart money" going in B2B? http://ow.ly/JVEXv
New research shows B2B services marketing budget priorities ITMSA's recent research reviewed B2B Marketing investment priorities from larger companies incl. Marketing topic(s):B2B strategy. Advice by Susanne Colwyn.
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Where is the ROI in content marketing? http://ow.ly/JRL7A asks @neilcdavey
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning. Advice by Neil Davey.
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The Perfect Retail Product Page? http://ow.ly/JOFX8 Wireframe and Examples from @JamesGurd
A recommended wireframe and best practice examples for retail Product Details Pages In part four of our review of best practices for different types of ret. Marketing topic(s):Product page optimisation. Advice by Susanne Colwyn.
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10 'must have' features you need for your enewsletter service: http://ow.ly/JFp9q
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Should you, do you, use pop-ups? Here's 5 options to start with: http://ow.ly/JiSsO
5 ways to extend the use of popup technology on your site Using the latest technology to engage visitors to your site is a must. In a recent post on using popups to grow email subscribers, Kath Pay...
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Listen to @markkelly333 advise on different processes for growing digital agency services in our next free webcast http://ow.ly/J7oxR
Mark will show explain the key areas you should focus on and will show how the different templates in our Agency Toolkit will help you improve the quality of your processes for digital marketing services, and so support growth of the business.
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Creating a Perfect Marketing Agency Proposal: http://ow.ly/J7oib
5 essential sections for a great agency proposal template First things first: a proposal isn’t a pitch. A proposal is usually used as the first stage of a wider pitch process to filter down a field...
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Which customer service channels do consumers prefer [#DigitalInsights] http://ow.ly/JUHve
New research shows the popularity of Online Customer Service including Live Chat, Social Media and Email Improving customer service can be the answer for m. Marketing topic(s):Customer service and support. Advice by Susanne Colwyn.
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A 9 step tutorial and example of Facebook's multi-product ads: http://ow.ly/JRyki
A 9 step tutorial and example of Facebook's multi-product ads Facebook has rolled out an exciting new update in recent weeks - the Multiple product ad - no. Marketing topic(s):Facebook Marketing. Advice by Marie Page.
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Couldn't make the 4 X @DaveChaffey talks at #TFMA / #TFMA2015 ? Pity! They're available here http://ow.ly/JFu4y + free research report
How will this report help me and my business? Our free research report based on a survey of Smart Insights members and Technology for Marketing & Advertising 2015 attendees explores approaches businesses use to plan and manage their investments in digital …..
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State of Digital - new podcast discussion w/ @DaveChaffey and @DanielRowles http://ow.ly/JuzR4
Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast - Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have beco...
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Is your business making the right digital marketing investments? http://ow.ly/JeSOv
and if not, why not? There is only ever one pot of money for investments in marketing, so it can seem it is spread more thinly each year as you need to engage customers across more digital touchpoi...
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Have them in circles
1,482 people
Victoria Dadson's profile photo
Nixdo's profile photo
Martins Dubrovskis's profile photo
Rebecca Caine's profile photo
Jill Robb's profile photo
DeVonna Johnson's profile photo
Marlon Jamera's profile photo
Donna Arriaga's profile photo
Ariel Orero's profile photo
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Helping marketers Plan, Manage and Action Digital Marketing
Introduction
Hii!

We love sharing advice on how to get the most of the ever varying world of digital marketing.

We try to filter out the noise and give advice on the  really important developments for marketers who are pushed for time, but need to keep on top of the latest developments.
  
We give daily alerts and practical, actionable advice from author Dave Chaffey and team in these core areas:
  • Digital Marketing Strategy and Planning
  • Using Google Analytics,
  • Search marketing, 
  • Social and Email Marketing.
We've developed Word and Excel templates you can use to plan and map your digital marketing strategy - see our free marketing downloads page.

For daily updates on the major developments and practical advice see the Smart Insights Marketing Blog.