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How to use ad extensions to enhance your message: 
Examples and best-practice advice on implementing Google ad extensions 
Ad Extensions are additional features that enhance, or extend, your AdWords ads. Options include call extensions - which add a phone number or ‘click-to-call’ button to your ads, sitelinks -
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Great new article from Jay Baer on 6 Research Tactics to Drive Social Media Success  
Social media makes it possible to study consumers deeper than ever before. It allows brands to learn their followers’ typical login times, the celebrities their followers are tracking, and even the brands of peanut butter their followers prefer
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5 tips for optimising Ecommerce sites in 2015
Techniques to optimise your ecommerce sites for higher conversions and increased social media engagement Creating an ecommerce website from scratch can be. Marketing topic(s):Ecommerce strategy. Advice by Robert Allen.
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#SmartInsightsAlert  Facebook announce personal assistant for #messenger  
M’ is attempting to outdo other personal assistant providers by using people and AI in tandem. This was enabled by Facebook’s acquisition of Wit.ai at the start of this year.
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7 ideas for exhibitors showing how you can integrate content marketing into your next event
Every B2B marketer is familiar with the lead generation and branding benefits you get from a trade show. From blog posts to videos, trade shows are wonderful opportunities to showcase the latest trends and developments in your industry.
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Promoting marketing events using Facebook

A tutorial example of using Facebook Ads for Event Promotion
Facebook has a fairly flexible ad platform for marketing events and this post contains just a few of the main ways that you can promote your events.
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#SmartInsightsAlert: google now integrating twitter into its search results 
This feature was launched on the 19th May 2015, but is now live on desktop as well, meaning it has finished rolling out. Google announced this with a Tweet to Twitter, and Twitter was pretty happy about it!
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#DidYouSpotThis? Google has changed its logo! 
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#SmartInsightsAlert: Google Chrome will pause all ads using Adobe’s Flash whilst Amazon will ban flash ads outright http://www.smartinsights.com/advertising/google-to-start-blocking-flash-from-today-smartinsights-alert/ 
Flash ads will still appear on Google chrome, but users will have to click them in order to play them, rather than have them play automatically.
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Helping marketers Plan, Manage and Action Digital Marketing
Introduction
Hii!

We love sharing advice on how to get the most of the ever varying world of digital marketing.

We try to filter out the noise and give advice on the  really important developments for marketers who are pushed for time, but need to keep on top of the latest developments.
  
We give daily alerts and practical, actionable advice from author Dave Chaffey and team in these core areas:
  • Digital Marketing Strategy and Planning
  • Using Google Analytics,
  • Search marketing, 
  • Social and Email Marketing.
We've developed Word and Excel templates you can use to plan and map your digital marketing strategy - see our free marketing downloads page.

For daily updates on the major developments and practical advice see the Smart Insights Marketing Blog.