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SmartFocus

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Haven’t had time to browse your favorite blogs or catch up on the latest digital news this week? It’s OK; you’ve been busy. But don’t worry, we’ve got you covered. We’ve cherry picked the top stories from this week that we think you NEED to know about…   'Mobilegeddon' It’s the end of the world, as we know it… OK, not quite, but there’s bad news for non mobile-friendly sites.
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SmartFocus

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Retailers beware... Use Beacons effectively, not irrelevantly. 5 common Beacon marketing challenges and how to solve them.

http://blog.mobstac.com/2015/04/5-common-beacon-marketing-challenges-you-can-easily-solve/

#Beacons #BeaconMarketing #Marketing #digitalmarketing #digital #MarketingChallanges #Beacon  
Read on to learn more about promising solutions to 5 common beacon marketing challenges faced by most marketers.
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Got a burning marketing question you need answering? Next week on the SmartFocus blog we will be answering your #DigitalMarketing questions! Tweet us your question @SmartFocusWorld and it may be included within the blog post!

#Marketing #MarketingQuestion #Question #AskUs #AskSF #Blog #BlogPost #Digital #tech #technology #MarketingTech #MarketingTechnology  
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Attending #IRX2015 this week? Join us for the 'Go Context-Aware or Go Home' workshop tomorrow at 1:30pm to discover how YOU can get closer to your customers, using personalized, contextual messaging!
Register Here: http://smfoc.us/KJx0m

#Expo #Etail #ecommerce #workshop #contextualmarketing #contextaware #marketing #online #digital #contextualization #retail #mcommerce #mobile #customer #messaging  
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An introduction to The Message Cloud... From SmartFocus

http://www.slideshare.net/Emailvision/the-message-cloud-from-smartfocus
Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the cu...
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SmartFocus

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Snooze and you lose! Every 100 millisecond increase in #MobileLoadTime decreases sales by 1%

http://smfoc.us/MgBxv

#Mobile #mCommerce #onlinesales #LoadTimes #Amazon #sales  
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75% of users visit a Marketer's website after viewing a video. There's no doubt that YouTube has helped revolutionize digital marketing. Thank you for the past 10 years.

#YouTube #HappyBirthdayYouTube #YouTubeTenYears #Video #VideoMarketing #Digital #Marketing #DigitalMarketing  
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Phil Geary discusses what he see's as the biggest challenge for online retailers in 2015: http://smfoc.us/LNx7X

#Retail   #Retailers   #eCommerce   #PureplayRetails   #TheEntertainer   #ToyShop   #Article   #FigaroDigital   #Digital   #Marketing   #CustomerJourney   #CustExp   #CX   #UX   #UI   #profi   #sales  
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The customer has control, but you have the power to influence - with personalization across any device in real-time from The Message Cloud.
Introduction

Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. 

The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer’s guess.

It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point.

At SmartFocus, we created The Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up?

It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Using our software will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience.

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+44 (0)20 7554 4500
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Address
Lynton House 7-12 Tavistock Square London WC1H 9LT United Kingdom
42-46 rue Mederic 92110 Clichy - France