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Smarter Searches
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One of the first things you think of when setting up social media pages for your company is which platforms your brand should be on. You might think — “Why not all of them? Let’s do all the things!” Buuuut that may not be what’s right for your brand. You need to be right where your audience is...and if you’re on a platform your audience isn’t using, you’re wasting your time.

We put together a guide to choosing the right social media platforms for your brand. ↓
http://ht.ly/4ZT830meWg5
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Understanding your audience is one thing…but understanding the psychology of the human brain, even in marketing, will yield even greater results for your business.
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Here are a few quick tips for how to use psychological insights to cater to your audience (written by one of our amazing interns, Alexa)! ↓
http://ht.ly/nuY530meV4d
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The motto ✨
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Infographics are one of the most powerful marketing tools available today. We all love them. Marketers love them. Consumers love them. We pin the heck out of them on Pinterest. Infographics, when properly used, are an amazing asset to enhance your content marketing strategy.

Here are 3 reasons why infographics are a vital piece of your content marketing strategy ↓
http://smartersearches.com/the-importance-of-infographics/
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More than half of the world’s online traffic happens through mobile devices (mobile searches and usage have actually been outpacing desktop since 2015). Make sure your website is ready to meet these growing users with a meaningful, useful, and satisfying experience. #MobileUX
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Water in one hand, coffee in the other. Let’s show this Wednesday who’s boss.
#hydrated and #caffeinated and #motivated 😏
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Mobile users are mighty and everywhere, meaning they’re not just using mobile devices on the go — in fact, 60% of smartphone usage happens at home! It’s time you make sure your mobile users’ experiences (UX) are just as important as your desktop users’ experiences. http://ow.ly/Cnnu30m7pXm
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60-70% of searches are now conducted on mobile devices. So what does that mean for the average company? If your site is responsive, then nothing. If you have a site that’s an m-dot (or if it looks like your domain but has an m. in front of it – like m.smartersearches.com, let’s say), this article is for you. If your site has different content between the mobile version and the desktop version, this article is for you. 📱 http://ow.ly/7uwD30m7pNj
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Branding is the culmination of all the things that make you or your business unique, cohesive, and recognizable. It’s your unique mark or logo, your typefaces and fonts, your website and marketing materials, your story and your voice. What company do you love to follow for their cohesive branding?
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