"...Radio has the greatest reach; excellent to use for subliminal agendas to improve broad personal accomplishment...Radio is cheap, listened to by all ages directly or as background...People who work may listen in factories, farms, hospitals, prisons, taxis, buses, cars going to work, school and back, on building sites...
"...infuse normal radio content with imperceptible content and catalysts to grow thinking skills. People then #learn
not even knowing they are learning. Radio is people’s #media
; 90 plus per cent penetration, no fees; receiver in all sizes, even on your smartphone and the privacy of earphones. #Radio
is a safe background to most jobs; the scaffolding to erect the subliminal architecture to deliver good, almost invisible messaging in support of behaviour change and more know-how." #education