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Skyword

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First impressions matter. If you're extraordinary content isn't presented in a straightforward way, your strategy won't be successful. Learn why UX and content marketing go together like spaghetti and meatballs here: http://ow.ly/IxJhV
When marketers think about items that go together like peanut butter and jelly, website structure and content marketing should come to mind. Here's why.
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Skyword

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Learn how to think like an Art Director to improve the readability of your website or blog: http://ow.ly/IlczY
What brands can learn about user experience from publishers.
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Moving stories. Forward.
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Are you thinking of outsourcing content creation? This 7-step approach will help you work smarter with your external #contentmarketing team! cc +Brian Honigman 
More companies are outsourcing content creation. Here are the steps marketers must follow to effectively manage an outsourced content marketing team:
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We pride ourselves on our #contentstrategy  team. Without the right strategist in place, the vision of your #contentmarketing  program will fall flat. What are the most-important elements in a content strategist? Let us know below:
What are the core qualities of an effective content marketing campaign? Well, it all starts with having a strategist in place to help drive the team.
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With #contentmarketing a growing business practice, what roles are required for successful brand newsrooms? We've highlighted some of the more common titles/responsibilities we heard at Marketo's Marketing Nation Summit 2014:
If you are looking to scale content creation, here is some advice on what your content marketing staff should look like:
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Have them in circles
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5 of the Super Bowl's best commercials focused on telling an emotional and relatable story. Why doesn't all content marketing try and achieve that? http://ow.ly/ItHJo
Smart advertisers are creating multichannel Super Bowl marketing campaigns that continue to engage customers long after the big game.
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Think email marketing is dead? New data shows that the practice is on the rise and as effective as ever. Read more here: http://ow.ly/IdyHP
Email marketing is still the undisputed champion of digital marketing tactics. New research shows brands put their faith in email over every other channel.
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Top 3 Lessons From Top Content Marketer, +Jason Miller 
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This 7-step approach to working with an external #contentmarketing  team will help you innovate through collaboration. Check it out!
More companies are outsourcing content creation. Here are the steps marketers must follow to effectively manage an outsourced content marketing team:
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This week's SEO tip explains why you can't let your keyword strategy destroy your #contentmarketing creativity.
This week's SEO tip is about keywords, or more specifically, how many times a keyword should be placed throughout an article...
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What is Marketing First World, and why did Marketo CEO Phil Fernandez speak on it for an entire keynote at this week's Marketing Nation Summit? You'll have to click to find out :) #mktgnation14  
Phil Fernandez, chief executive officer and chairman of Marketo, introduced the idea of the marketing first world in his keynote speech yesterday.
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Have them in circles
745 people
The Content Council's profile photo
Tekla Luchenski's profile photo
Roxanne Reynolds Hicks's profile photo
Erica Kain's profile photo
B.W. Harold's profile photo
Mandy Gambrell's profile photo
Bonnie Aylor's profile photo
Lou None's profile photo
susan brock's profile photo
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1-855-SKYWORD
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Skyword Inc. 25 Thomson Place Boston, MA 02210
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Moving stories. Forward. with enterprise-level content marketing software and services.
Introduction

Skyword moves brands – and their content – forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their customers. With a powerful combination of enterprise-class technology, authentic voices, and professional services, Skyword propels clients’ content marketing programs to new levels of excellence. Skyword is a privately held company headquartered in Boston, Massachusetts, with offices in Palo Alto, CA, and New York City.