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Skyrocket Radio
4 followers -
Take small market radio digital to new heights.
Take small market radio digital to new heights.

4 followers
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It's amazing how local radio stations are creating new online brands that are relevant to their listeners. Big or small, the possibilities are endless no matter what part of the world you're in.
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Congrats to Alan Bishop and his Finger Lakes Radio Group team on their new station and new website from Skyrocket Radio: https://www.lake.fm.
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Some eye-opening tips here that radio stations can implement to add to their website and social media arsenal. I should also note that if your station isn't doing any kind of local content online, you definitely should start right now. Like, right now.
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An effective radio commercial can invoke a feeling that makes a consumer remember the advertiser and their message. Online ads should be no different.
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We fight to keep our station websites loading fast as possible, but a great deal of a website slowness can come from the content that's posted. This infographic shows how a slow-loading website can equate to loss of revenue.
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There are several great ideas here for radio stations this holiday season. Most will work for both social and the station website. Start lining up sponsors now.
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I just reviewed a station Facebook feed and the last post linking to their website was in August!?! A great job at engagement but no revenue being generated from it. What percentage of your social posts point back to your website (where advertisers are)?
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When was the last time your website speed was tested? One large image can slow a website down enough to affect revenue. Here are several things content management personnel can do to ensure the site is always fast loading.
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Does your station (and your client's) website pass the radio test? This is great reading for production managers.
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Wow, there's still a long road to go on convincing the importance of adding digital to radio.
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