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Siva Gopi
I am a full time Digital Marketer
I am a full time Digital Marketer

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Call reporting arrives in India and South Africa

Many consumers need to call a business to ask questions and get more information before making a purchase decision. Click-to-call ads make it easier than ever to have these conversations []. In fact, mobile search engines are predicted to drive nearly 60 billion calls to businesses globally in 2020, an 82% increase from 2016 []. To help you get the most out of your call campaigns, call reporting is now available in India and South Africa to give you deeper insight into your calls performance at no additional cost [].

Measuring performance from your call extensions and call-only campaigns is essential for making informed decisions about your campaign spend and optimizations. When you set up call reporting, AdWords uses trackable phone numbers with your ads to provide you with useful insights such as the caller’s area code, call duration, and whether the call was answered []. Where available, we’ll also show a local phone number that shares the same area code or prefix number as your business number to make it more recognizable and relevant for local searchers.

With new call reporting, you can also implement call conversion tracking to measure which phone calls from your ads or website lead to valuable conversions for your business []. Integrate call conversion data with AdWords Smart Bidding to automatically optimize your keyword bids and drive more valuable calls. Smart Bidding strategies optimize your bids for each and every auction and register the wide range of signals that make up a user’s context [].

Advertisers like Furlenco are already using call reporting to improve the performance of their call ads. Says Ajith Mohan Karimpana, CEO, “Furlenco is creating a brand new category of rental furniture in India. We want to change the way Indian consumers think of furniture and enable renting furniture as a way of life in the fastest possible way. Call extensions are a great feature because when consumers contact us, our sales representatives can help them better understand our business and convert them into paying customers. Using call reporting in AdWords, we can now get detailed metrics into how well these ads are performing. With these new measurement tools, we’ve found that click-to-call ads have a phenomenal 67% conversion rate, and a 15-20% lower cost-per-acquisition compared to other channels.”

With the launch of call reporting, you can now access more detailed insights about your calls performance and identify which ones are resulting in valuable conversions at no additional cost. Learn more in the AdWords Help Center [] and read our best practices for maximizing performance with calls [].

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[an AWESOME new YouTube feature] Give your viewers a powerful call to action with YouTube's new End Screen

End Screens is a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to watch more on their devices.

End screens are a part of the video that show during the last 5-20 seconds of a video.

You can add up to four elements to promote your content, channel and websites.

Elements can expand to show more information on hover on desktop and on tap on mobile devices.

Currently, many creators use Annotations, a desktop-only tool that allows you to add clickable links to your videos, to manually create end screens.

This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile.

For instructions on adding an end screen to your video, read


Stay on top of marketing news #MarketingSkinny


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Planning on moving to HTTPS? Here are 13 FAQs! What's missing? Let me know in the comments and I'll expand this over time, perhaps it's even worth a blog post or help center article. Note that these are specific to moving an existing site from HTTP to HTTPS on the same hostname. Also remember to check out our help center at

# Do I need to set something in Search Console? No, just add the HTTPS site there. The change-of-address setting doesn't apply for HTTP -> HTTPS moves.

# How can we do an A/B test? Don't cloak to Googlebot specifically, use 302 redirects + rel=canonical to HTTP if you want to test HTTPS but not have it indexed. Don't block via robots.txt . More about A/B testing at (302 redirects aren't cached.)

# Will the rel=canonical guarantee that the HTTP URL is indexed? No, but it's a very strong signal when picking the indexed URL.

# What's the next step after testing? Follow our site-move documentation ( ). Use 301 redirects from HTTP to HTTPS, confirm the new version by adding a rel=canonical on the HTTPS page, pointing to itself, and submit sitemaps including both HTTP & HTTPS URLs with new change-dates (in the long run, just keep the HTTPS sitemap).

# What about the robots.txt file? The HTTPS site uses the HTTPS robots.txt file. Check that it's reachable or serves a 404 result code, and check that your HTTP URLs aren't blocked by the HTTP robots.txt file.

# Is it OK to have just some pages on HTTPS? Yes, no problem! Start with a part, test it, add more.

# Should I move everything together, or is it fine to do sections? Moving in sections is fine.

# Will I see a drop in search? Fluctuations can happen with any bigger site change. We can't make any guarantees, but our systems are usually good with HTTP -> HTTPS moves.

# Which certificate do I need? For Google Search, any modern certificate that's accepted by modern browsers is acceptable.

# Do I lose "link juice" from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.

# Will we see search keywords in Google Analytics when we're on HTTPS? This won't change with HTTPS, you can see the search queries in Search Console.

# How can I test how many pages were indexed? Verify HTTP / HTTPS separately in Search Console, use Index Status for a broad look, or the sitemaps indexed counts for sitemap URLs.

# How long will a move from HTTP to HTTPS take? There are no fixed crawl frequencies, it depends on the size of your site, and the speed of crawling that's possible. The move takes place on a per-URL basis.

Hope this helps clarify some of the open questions! Let me know if there's anything missing.


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Google finally enables functionalities in Google My Business that were specified in the schema

One of the things I've been preaching is to make use of Schema to the best of your ability, even if that schema is not yet recognized by Google.

For restaurants, all of the sites we've built in the last 3 years or so have had a Local Business and Restaurant schema incorporated, making use of the fields for menu, acceptsReservations, hours of operation, etc. You can see an example here:

And finally, Google has incorporated these features if the data is implemented via structured data and must still appear on page / site

H/T: +Tim Capper 

Do you guys suggest any technical google analytics implementation training/guide (ecommerce tracking, event tracking, form abandon etc)?

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Backlinks from wikipedia
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